Webinars

Webinar are online events dealing with topics relative to Digital strategy and other Web-related matters, either in French or in English. You will find below the replays.

Available replays

Is traditional marketing dead?

What are the consequences on our future employability and jobs? Will all marketers become digital marketers?

Whom is this webinar for?

This webinar will be useful to all Sales and Marketing professionals sharing an interest in social selling and how social media can effectively support business.

Program & speaker

Is traditional marketing dead?
Is digital marketing just a new way of marketing things on top of everything else?
Or is digital imposing a truly new way of marketing things and services which forces you to retrain and learn marketing basics again?

We invited Matthieu Tran Van to talk about this subject. Matthieu is a Global Performance Account Executive at Google. He also teaches Digital Marketing within the Advanced Master in Digital Strategy Management at Grenoble Ecole de Management. Matthieu is also a Grenoble Ecole de Management graduate.

Yann Gourvennec, former Director of the Advanced Master in Digital Strategy Management and CEO of consulting firm Visionary Marketing, leads the discussion.

The Digital Me UP Webinars are organised by Grenoble Ecole de Management's Advanced Master in Digital Strategy Management.

Replay

Social Selling: learning from worst practices

Social selling ison everybody’s lips but what does it mean in actual fact?

Is it about the promise of a quick buck through a direct message on LinkedIn?
Is it about ABC (Always Be Closing)?
Or is it a new way of selling for sales persons genuinely interested in solving their clients ’issues?

Speakers: Yann Gourvennec, former Program Director of the Advanced Master in Digital Strategy Management, CEO of Visionary Marketing ; Sylvie Lachkar, Global Digital Transformation Network Lead at SAP, Social Selling Evangelist and Author of “Mastering Social Selling Like A Boss” ; Karima Catherine Goudiam, Managing Director at Red Dot Digital. Has worked in the digital industry since 2000 in a mix of strategic roles at global companies such as Deloitte and Ford. She has been lecturing at Grenoble Ecole de Management.