Webinar Series are a series of online events dealing with topics relative to Digital strategy and other Web-related matters, either in French or in English. You will find below the replays and the agenda for the next event.
Is traditional marketing dead?
What are the consequences on our future employability and jobs? Will all marketers become digital marketers?
Whom is this webinar for?
This webinar will be useful to all Sales and Marketing professionals sharing an interest in social selling and how social media can effectively support business.
Program & speaker
We invited Matthieu Tran Van to talk about this subject. Matthieu is a Global Performance Account Executive at Google. He also teaches digital marketing within the advanced Master’s in digital business strategy at Grenoble Ecole de Management. Matthieu is also a Grenoble Ecole de Management graduate.
Yann Gourvennec, Director of the Advanced Master’s in Digital Business Strategy and CEO of consulting firm Visionary Marketing, will lead the discussion.
The Digital Me UP Webinar series are monthly web events organised by Grenoble Ecole de Management's Advanced Master in Digital Business Strategy.
Social Selling: learning from worst practices
Social selling ison everybody’s lips but what does it mean in actual fact?
Speakers: Yann Gourvennec, Program Director Advanced Master’s in Digital Business Strategy, CEO Visionary Marketing ; Sylvie Lachkar, Global Digital Transformation Network Lead at SAP, Social Selling Evangelist and Author of “Mastering Social Selling Like A Boss” ; Karima Catherine Goudiam, Managing Director at Red Dot Digital. Has worked in the digital industry since 2000 in a mix of strategic roles at global companies such as Deloitte and Ford. She has been lecturing at Grenoble Ecole de Management.