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Using humor when responding to customers’ complaints… a good idea?

[13] [Dec 2022] [ 3:00 pm] [ ]

Using humor when responding to customers’ complaints… a good idea?

Online

Join us on December 13th at 3 PM (CET) to learn how to use humor to respond to customer complaints as well as our MSc program in Marketing Management.

During this 30-40 minute session, you will learn more about how to use humor to respond to customer's complaints.... Customers complain more and more publicly on social media, and these negative reviews strongly deteriorate the brands' image. Consequently, brands are expected to respond publicly to save their reputation, usually by apologizing and compensating complainers. Some brands sometimes adopt an alternative strategy: Using humor. Good or bad idea? A topic discussed by the Program Director Laurie Balbo and Mathieu Béal, PhD, Assistant Professor. You will also have the possibility to know more about our MSc in Marketing Management program and our admissions and scholarships. The presentation will be followed by a Q&A-sessions, allowing you to ask any questions you may have. 

This webinar is particularly addressed to students interested to apply for the MSc Marketing Management program, but other participants are welcome to join as well. 

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