You are here

Why Is the Digital Revolution Essential for HR?

Pourquoi les DRH doivent-elles se saisir du digital ?
Published on
26 March 2018

According to a study carried out by Markess*, 88% of HR managers believe that digital tools improve employee engagement. What is the impact of digital technology on HR? Why do companies have to digitize HR? In response to these new challenges, Grenoble Ecole de Management recently redesigned its MSc International Human Resource Management (IHRM) to bring attention to HR management in the digital age.

Two factors are changing the current paradigm: the digital revolution and changes in employee behavior and characteristics (generational changes, cultural changes and non-linear careers). The digital revolution is creating a major change in how we work and interact in organizations. “It’s clear that digital technology is fostering a leveling out of hierarchical structures and boosting horizontal management, collaborative work, agility, and autonomy. It’s now much easier for any employee to access information through tools such as company social networks, which have become the primary information tool for many employees. If an HR department isn’t ready to adopt digital tools others will do so whether they like it or not!” explains Sabine Lauria, director of the MSc IHRM program and head of social intrapreneurship.

HR operations: evolving to match employee expectations

The fourth industrial revolution is being propelled by digital technology. "The digital revolution started impacting companies through customer service as it created new connections between product culture and customer experience culture. But employees were forgotten! Yet the stakes are the same for HR. More than even, HR has to adapt its approach to match the expectations and diversity of its employees," highlights Sabine. HR has to adapt to internal clients, namely employees. It's not just about meeting a company's expectations. You have to understand employee expectations if you don't want to risk losing high-profile talent.

Defining new technology

The paradigm is changing. Sabine cites for example: “It’s not unusual to see a manager recruit his or her future team members through social networks (LinkedIn, Viadeo,...). You also have to know how to keep key employees at the company.” HR has to reorganize its approach to valorize the experiences of employees and keep them with the company. The first step is of course to analyze what each employee has done in the company. But that’s not all: “To focus attention on the employee experience, you have to identify groups or types of employees in order to meet their demands. Employees categories used to be very simple: worker & manager. Currently there are many other criteria to take into account due to emerging expectations. You can consider factors such as: Are employees graduates of the same school? Do they take MOOCs? Are they part of an internet community? The answers to these questions will help guide how you offer training, manage careers and implement salary packages. Thinking in terms of the ‘employee experience’ will help HR rethink their policies and practices.”

Adopting new HR tools

“The evolution of tools is creating this new working methodology. We should build on it!” exclaims Sabine. The first recommendation is to carefully adapt new digital tools to HR needs. Data analysis and management has become very precise and essential to recruitment as is the evaluation of skills and performance. “It’s for this reason we redesigned the MSc IHRM. Now called ‘MSc IHRM in the Digital Age’, the program aims to improve how we can meet employee demands, improve recruitment and retention, and finally meet the needs of companies. It’s also about learning how to convince various departments of decisions made by HR.”

The digital revolution will call into question the legitimacy of HR departments. “The more HR departments are on the forefront of new types of organizations and tools (recruitment, talent management, serious games for training, etc.), the more they will be appreciated,” concludes Sabine.

The MSc IHRM in the Digital Age program was recently updated to meet these evolving needs.

*Company specialized in expert studies of digital markets and strategies for digital transformation

On the same subject

  • Un nouveau Campus de GEM à Paris
    Published on 16 June 2020

    Paris: A New Campus for GEM

    Grenoble Ecole de Management (GEM) has been located in Paris since 2014. A conclusive experience that has led to a more ambitious investment, with the opening of our new Paris campus in January 2020. The new campus located at 96 rue Didot (in the...

  • Published on 16 June 2020

    French visa applications for International Students will be processed as a priority.

    Excellent news for International students waiting impatiently to join GEM in the fall. The French Ministry of Europe and Foreign Affairs stated in a June 12 press release, given the importance of the attractiveness of French higher education,...

  • MSc Finance : salaire et services carrières en progression
    Published on 15 June 2020

    MSc Finance Ranking 2020: GEM continues to be ranked among the best in France, Europe and the World

    On June 15 2020, the Financial Times published a new edition of the Master in Finance ranking, the first one since 2018. In this ranking, Grenoble Ecole de Management (GEM) has made progress in both the salary and career criteria, and maintained its...

  • Le dilemme de la consommation énergétique des solutions digitales
    Published on 16 March 2020

    The dilemma of digitalization versus energy consumption

    The growth of digital technology has created a real revolution in services and opportunities for business. Yet this opportunity also has a cost in terms of energy… How can we balance energy consumption and digitalization?

  • Le dilemme de la consommation énergétique des solutions digitales
    Published on 16 March 2020

    Le dilemme de la consommation énergétique des solutions digitales

    La numérisation du secteur de l'énergie constitue une évolution majeure. Toutefois, l'expérience des crypto-monnaies et du Bitcoin en particulier, soulève des questions sur la consommation d'énergie additionnelle, associée à la numérisation. Cette...

  • Lorsque le numérique réinvente les métiers de l’audit financier
    Published on 18 February 2020

    The digital (r)evolution is reinventing the world of financial audits

    The digital revolution has impacted all sectors. In the field of auditing, new digital technology is reinventing auditing services and processes.

  • Service Freemium : lorsque la qualité fait la différence
    Published on 20 January 2020

    Freemium offers: quality the key to converting free users?

    Free digital services have become so commonplace that converting users to premium offers has become a major challenge for many digital companies. New research highlights quality as a key factor in successfully implementing a freemium strategy.

  • digitalisation du recrutement
    Published on 20 January 2020

    Digitalizing recruitment to facilitate human interactions

    Digital technology has revolutionized HR and recruitment. The ability to digitalize certain tasks opens the door to greater focus on opportunities for face to face interactions such as such as job interviews or recruitment forums.

  • Est-ce la mort annoncée de la « fast fashion » ?
    Published on 20 January 2020

    Is “fast fashion” coming to an end?

    H&M, Zara, Forever 21, Gap, Bershka… Fast fashion brands are recognizable around the world. Despite representing 10-20% of the global fashion market, is this business model coming to an end?

  • Service Freemium : lorsque la qualité fait la différence
    Published on 20 January 2020

    Service Freemium : lorsque la qualité fait la différence

    Des recherches récentes soulignent l’importance de la perception des consommateurs dans le succès d’une stratégie de service « Freemium » (gratuit + premium).

  • digitalisation du recrutement
    Published on 20 January 2020

    Recrutement : la digitalisation recentre la fonction RH sur l’humain

    Soigner sa marque employeur et impulser une stratégie RH numérique lors du recrutement constituent l’un des objectifs du nouveau Certificat RH de la Transformation Numérique, lancé à GEM.

  • Est-ce la mort annoncée de la « fast fashion » ?
    Published on 20 January 2020

    Fast fashion : la mort annoncée ?

    Le modèle économique low-cost, porté par quelques mastodontes du prêt-à-porter, s’essouffle-t-il au profit d’une mode plus « durable » ?

  • Berlin, nouvel eldorado pour les étudiants
    Published on 06 December 2019

    Videos: Berlin, the new student heaven

    In 2016, the Brexit announcement shook Europe with an unavoidable impact on higher education. In 2017, Grenoble Ecole de Management left its London quarters to set up in Berlin, alongside GISMA Business School. A city of choice for many start-ups,...

  • Berlin, nouvel eldorado pour les étudiants
    Published on 06 December 2019

    Vidéos : Berlin, nouvel eldorado pour les étudiants

    En 2016, l’annonce du Brexit prévoit un impact évident sur l’enseignement supérieur. Dès 2017, Grenoble Ecole de Management quitte Londres pour s’installer à Berlin aux côtés de GISMA Business School. Terreau de choix pour les startups, Berlin fait...

  • Les MOOCs géopolitiques de GEM ré-accrédités EOCCS
    Published on 15 October 2019

    GEM’s Geopolitical MOOCs re-accredited EOCCS

    Grenoble Ecole de Management’s (GEM) online training program « Global Studies: International Relations and World Politics » renews its EOCCS (EFMD Online Course Certification System) accreditation, a guarantee of quality awarded by the EFMD....

  • QS Rankings: Grenoble Ecole de Management recognized
    Published on 26 September 2019

    QS Rankings: Grenoble Ecole de Management recognized for its Diversity

    In its 2020 Masters Rankings released September 26, 2019, QS ranks four top programs at Grenoble Ecole de Management. Each of these programs top-scored in the Diversity indicator*.

  • Des catalogues digitaux enrichis… Pour quoi faire ?
    Published on 16 September 2019

    Digitally enhanced catalogs… A winning promise?

    3D images, videos, detailed product files… Digitally enhanced catalogs offer a new, trendy marketing tool. Yet research confirms that such enhancements aren’t necessarily a worthy investment.

  • Comment gagner en valeur en co-créant avec ses clients ?
    Published on 15 April 2019

    How to increase value by co-creating with customers?

    Co-creating new services and products with customers enables companies to better match customer expectations and increase the success of their offers. With the advent of digital technology, the co-creation process has become all the more accessible...

  • Published on 25 March 2019

    Digital jobs: leading by example

    With two women in charge of its big data and information systems programs, Grenoble Ecole de Management seeks to lead by example and help break down barriers to women in the digital sector.

  • Les femmes et les métiers du numérique
    Published on 25 February 2019

    Women in a digital world

    The Grenoble Business Review continues its series on women in the digital world. We speak with Charlotte and Jalila, both of whom entered and found their place in a digital world often perceived as being open only to men.

  • Federico Pigni a propos de Digital Twins dans une interview accordée au canal Xerfi.
    Published on 14 February 2019

    Why are Digital Twins becoming a business imperative?

    What are these custom and very specific types of virtual simulations and how can they open up a multitude of new opportunities for us?

  • Published on 24 January 2019

    Women and digital jobs: a love-hate affaire?

    The digital sector is booming, yet only 16% of technical jobs are filled by women. As a recent graduate of GEM’s Advanced Master’s in Big Data, Zineb Bennis shares her positive experience in the world of data science.

  • Times Higher Education, Wall Street Journal : 3 programmes de GEM classés
    Published on 11 December 2018

    Times Higher Education & Wall Street Journal rank 3 programs

    On December 6th 2018, The Times Higher Education released the first edition of its Business Rankings in partnership with the Wall Street Journal. This new ranking includes Grenoble Ecole de Management Full-Time MBA, Master in International Business...

  • Times Higher Education, Wall Street Journal : 3 programmes de GEM classés
    Published on 11 December 2018

    Times Higher Education, Wall Street Journal : 3 programmes classés

    Le 06 décembre 2018, Times Higher Education (THE), en partenariat avec le Wall Street Journal (WSJ), a publié la première édition de ses Business Rankings. Le Full-Time MBA, le Master in International Business (MIB) et le MSc Finance figurent dans...

  • GEM lance le certificat RH de la transformation numérique
    Published on 15 October 2018

    HR is a key player in digital transformation

    The digital transformation is bringing important changes for individuals and organizations with a direct impact on HR. A new certificate at Grenoble Ecole de Management prepares HR professionals to adapt to the digital transformation and implement a...

  • Published on 26 September 2018

    QS Business Masters Rankings: 4 Grenoble Ecole de Management programs ranked for 2019

    Four Grenoble Ecole de Management (GEM) programs including an additional one compared to last year’s results, are ranked in QS Business Masters Rankings 2019, published on Tuesday September 25th, 2018. The School confirms its international...

  • les fondamentaux pour bien gérer son marketing personnel.
    Published on 12 July 2018

    The fundamentals of personal marketing

    Successful personal marketing is an art. How can you go beyond compulsive tweeting or an excessive use of social networks in order to create a solid strategy to build and maintain your e-reputation?

  • MSc Finance: an international programme rising up
    Published on 19 June 2018

    MSc Finance: an international programme rising up

    On June 18th, the Financial Times released the 2018 pre-experience Master in Finance’s ranking. Our MSc Finance is ranked 16th worldwide (+5 ranks), 13th in Europe (+4 ranks) and 6th in France.

  • Comment rentabiliser une stratégie de marque employeur
    Published on 25 May 2018

    How to Improve the ROI of Your Employer Branding?

    Employer branding has become a key factor in the success of a company and a negative reputation can directly impact financial performance. How can you improve your employer branding strategy?

  • Chirag Patel et Christophe Haon
    Published on 18 May 2018

    Research: Retail Website Performance, to Outsource or not to Outsource?

    To improve sales, retail websites focus on personalizing their web pages and increasing their influence on social networks. To achieve these goals, should they rely on internal resources or call on external service providers? A study of 105 U.S....

  • paiement mobile
    Published on 26 March 2018

    How to Encourage User Adoption of Mobile Payment Options?

    Despite the convenience of mobile payment technology, customer adoption of this new technology is not a given. How can companies build on previous internet experience to facilitate this transition?

  • Published on 27 February 2018

    New MSc International HR Management in the digital age

    When Digital Systems are dramatically changing the way we work on a daily basis, Human Resources professionals have to adapt too. To that end, GEM continues to innovate and is now one of the first – if not the first – business school to introduce a...

  • Must the U.S. Lead the Digital Revolution?
    Published on 22 February 2018

    Must the U.S. Lead the Digital Revolution?

    As the digital revolution unfolds, the U.S. and Silicon Valley have so far led the march. What role can Europe play in this major evolution?

  • Making Sense of Heritage Luxury Brands: Consumer Perceptions across Different Age Groups
    Published on 13 February 2018

    LVMH & Grenoble Ecole de Management

    Two significant events in collaboration with LVMH group and Grenoble Ecole de Management: Nicoletta Giusti , MSc FDLM Program Director, has been chosen for her expertise to be the school ambassador for LVMH inside event. Also, the representatives of...

  • Published on 18 January 2018

    Technology Sourcing: How to Optimize Web Performance?

    To increase the performance of retail websites, companies should explore both internal tech development and outsourced tech services. New research confirms the advantage of mixing technology sources.

  • Les conditions licites de la cybersurveillance du salarié
    Published on 25 January 2018

    Workplace Cyber Surveillance: Rights and Obligations

    Can a business spy on its employees? Yes, within certain limits. Discover how European courts regulate workplace cyber surveillance.

  • Les conditions licites de la cybersurveillance du salarié
    Published on 25 January 2018

    Cybersurveillance : Quels droits et obligations pour l’employeur (et réciproquement) ?

    La Cour européenne des droits de l’homme impose des limites au contrôle des communications électroniques par l’employeur, qui reste régi par chaque Etat membre.

  • Caroline Cuny, GEM
    Published on 14 December 2017

    Going Digital to Improve In-Store Customer Relations

    How can digital technology help companies improve a customer’s shopping experience? We look at emerging trends such as artificial intelligence, facial recognition and olfactive marketing.

  • QS
    Published on 29 November 2017

    Rankings: 3 Programs Newly Ranked by Qs

    Grenoble’s Master in International Business (MIB), MSC Finance and MBA are newly ranked by the QS rankings. According to these QS releases, Grenoble-EM confirms its quality and its positioning in the business school landscape. These 3 programs...

  • Hôtellerie Internationale : un double diplôme MBA-MSc avec Glion Institute of Higher Education
    Published on 20 November 2017

    International Hospitality: a new double-degree MBA-MSc with Glion Institute of Higher Education

    Grenoble Ecole de Management is partnering with Glion Institute of Higher Education, one of the leading hotel management institutions in Switzerland, to offer a new, unique double degree; an MBA combined with an MSc in International Hospitality in...

  • Bénédicte Tilloy, artiste et ex-DRH à la SNCF, a posté ses aquarelles sur Twitter, entrainant l’initiative Art Wagon, portée par un conducteur de trains
    Published on 13 September 2017

    Art: Bringing Emotion Back into Company Life

    Art is a gateway to emotions and offers an interesting approach to foster more humane relationships at work.

  • MSc Fashion Challenge Chaumet GEM
    Published on

    MSc Fashion, Design and Luxury Management: 2 teams selected for the Chaumet Challenge

    2 MSC Fashion Students from Grenoble Ecole de Management were selected to be in the top 10 finalists from over 50 participating teams for the significant luxury brands in LVMH group Challenge.

  • Published on 17 June 2017

    Nanovalor: a Platform to Evaluate the Value of New Tech

    Emerging technology can impact society and the economy in a variety of ways. Nanovalor creates a platform to analyze and learn about the value of new tech.

  • Une quarantaine de collaborateurs Ubisoft en France sont issus de Grenoble Ecole de Management
    Published on 15 May 2017

    Recruitment: How Does Ubisoft Rely on Its Alumni Employees?

    Alumni from various schools can be a precious asset for companies to build connections with potential recruits.

  • Cybersécurité : prévenir les risques spécifiques aux TPE/PME
    Published on 17 May 2017

    Cybersecurity: the Challenge for SMEs

    SMEs are a prime target for cybercriminals. Training remains the best defense against such threats.

  • Renaud Cornu-Emieux, responsable de la Chaire Talents de la transformation digitale, et enseignant-chercheur à GEM
    Published on 10 May 2017

    Digital Advantages for Human Resources

    How do HR departments participate in the digital transformation? What advantages do digital tools offer for HR?

  • Renaud Cornu-Emieux, responsable de la Chaire Talents de la transformation digitale, et enseignant-chercheur à GEM
    Published on 10 May 2017

    Le digital : un frein ou un atout pour les RH ?

    DRH, DSI et direction marketing doivent interagir pour construire un projet de transformation numérique, à partir d’un modèle de management agile, en réseau

  • Published on 03 April 2017

    MSc Fashion, Design and Luxury Management Study Trips

    Students on the MSc Fashion, Design and Luxury Management from the Grenoble campus recently spent their faculty-led study trip in Paris. During a week packed with company visits, lectures and excursions, students were able to build upon the...

  • Luois Vuitton and MSc Fashion, GEM
    Published on 07 June 2018

    Louis Vuitton shares their passion for retail with Grenoble Ecole de Management students

    On March 12th 2018 GEM students had the great pleasure of welcoming Louis Vuitton onto our Paris Campus. Students on the MSc Fashion, Design and Luxury Management program, from both the Grenoble and Paris campus eagerly awaited the representatives...

  • research on Contextual Television Advertising
    Published on 28 February 2017

    Research: Questioning the Effectiveness of Contextual Television Advertising

    As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...

  • research on Contextual Television Advertising
    Published on 28 February 2017

    Recherche : Quelle efficacité pour la publicité contextuelle à la télévision ?

    Du fait de la digitalisation de leurs activités économiques et marketing, les entreprises se préoccupent de plus en plus de l’efficacité de leurs campagnes publicitaires. Le taux de conversion, mesuré comme le nombre de transactions en ligne par...

  • Comment se prémunir de l’infobésité
    Published on 10 January 2017

    How to Avoid an Information Overload?

    You cannot multi-task. Prioritizing is the key to efficiency.

  • Comment se prémunir de l’infobésité
    Published on 10 January 2017

    Infobésité : comment s'en prémunir ?

    La surcharge d’informations numériques appauvrit notre mental, nous exposant au burnout. La chaire des Talents de la transformation digitale édite un guide de bonnes pratiques

  • Published on 08 December 2016

    Does a Country’s Culture Influence the Use of Lean Production Systems?

    With globalization, companies have been forced to expand across borders. As a result, they have to check the validity of their management theories and tools when applied to various cultural contexts. Laurent Rannaz, president of Caterpillar France,...

  • Published on 08 December 2016

    Systèmes de production et culture locale font-ils bon ménage ?

    Les fondamentaux culturels d'un pays influent-ils sur la performance d’un système de production, et selon quels critères ? Dans le cadre d’une thèse (DBA) soutenue à GEM, Laurent Rannaz, Président de Caterpillar France, dévoile les ressorts du...

  • MSc Fashion students selected for exclusive "Inside LVMH" event
    Published on 29 November 2016

    MSc Fashion students selected for exclusive "Inside LVMH" event

    3 MSc Fashion, Design and Luxury Management students successfully competed with participants from other top French Business School to secure their place at the exclusive “Inside LVMH” event. (Moët Hennessy Louis Vuitton)

  • Published on 13 September 2016

    Dans les entrailles de Pokémon Go

    De l’utilisation abusive des datas collectées à la constitution d’un algorithme capable de prédire le comportement des utilisateurs, Nathalie Devillier met en lumière l’opacité de l’application Pokémon Go. Une technologie qui attise les...

  • Federico Pigni, Professor at Grenoble Ecole de Management
    Published on 01 July 2016

    Research: Creating Value from Digital Data Streams

    The big data era is upon us. Startups, major companies, organizations and governments are all rushing to extract essential insights from big data. Yet in doing so, many have overlooked the potential value of the digital data streams (DDS) that make...

  • Federico Pigni, Professor at Grenoble Ecole de Management
    Published on 01 July 2016

    Recherche : Le big data temps réel, une nouvelle source de création de valeur

    Enregistrés et analysés en quasi temps réel grâce aux progrès de la technologie, les flux de données du big data donnent naissance à de nouveaux services créateurs de valeur. Une étude portant sur 171 initiatives du monde entier décrypte la logique...

  • Published on 30 June 2016

    Grenoble Ecole de Management rejoint l’International Telecommunication Union (ITU) de l'ONU

    Grenoble Ecole de Management devient la première école de management dans le monde, et le premier établissement d'enseignement supérieur en France à rejoindre l’International Telecommunication Union (ITU), agence spécialisée des Nations Unies basée...

  • Published on 30 June 2016

    Joining the UN’s International Telecommunication Union (ITU)

    Grenoble Ecole de Management becomes the first Business School in the world, and the first higher education institution in France to join the prestigious International Telecommunication Union (ITU), the United Nations specialized agency based in...

  • Financial Times logo
    Published on 20 June 2016

    Le MSc Finance se maintient dans le top 12 mondial des meilleurs masters en finance

    Pour la troisième année consécutive, le Financial Times a classé le MSc Finance de Grenoble Ecole de Management à la 12ème place du classement des meilleures formations en finance dans le monde.

  • Published on 04 May 2017

    Study Trip Report

    2017 was a great success for the entrepreneurs of the MSc Innovation, Strategy and Entrepreneurship at Grenoble Ecole de Management. Students had the opportunity to travel to Silicon Valley (USA) and discover the world’s leading hub for innovation...

  • websites such as TripAdvisor have given consumers the power to impact a company's image.
    Published on 22 March 2016

    TripAdvisor: How Companies React to Negative Ratings

    The world wide web has revolutionized the hotel, restaurant and other travel-related industries. From online bookings to customer ratings, companies have to learn how to operate in this new environment. While an organization's market identity used...

  • websites such as TripAdvisor have given consumers the power to impact a company's image.
    Published on 22 March 2016

    Recherche : TripAdvisor ou l’irrépressible montée du pouvoir des consommateurs

    A travers TripAdvisor, les clients ont une influence croissante sur la réputation des hôtels et ces derniers répondent de plus en plus aux avis défavorables. C'est ce que montre une étude menée entre 2002 et 2012 sur les avis des clients de 600...

  • Research: Creating Visitor Engagement Through Music
    Published on 29 February 2016

    Research: Creating Visitor Engagement Through Music

    Digital communications have created an information overload for customers. To stand out on the world wide web, companies have to offer clients a high-impact experience. When used properly, music provides a simple yet effective means of creating a...

  • -	Projet CHESS – Connected Health Early Stage Researcher Support System
    Published on 08 September 2015

    Connected Health: the New Health Management Models

    Save lives and improve quality of living during and after treatment in the most cost-effective way: the promises of connected health are opening encouraging horizons for the future of healthcare systems. Connected health will contribute to creating...

  • -	Projet CHESS – Connected Health Early Stage Researcher Support System
    Published on 08 September 2015

    Santé connectée : les nouveaux modèles de management de la santé

    Sauver des vies, améliorer la qualité de vie pendant et après le traitement, le tout au meilleur prix : les promesses de la santé connectée ouvrent des horizons encourageants pour l’avenir des systèmes de santé. Elle contribuera à créer un...