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Why Are Companies Investing in MOOCs?

Pourquoi des entreprises investissent dans la création d’un Mooc ?
Published on
07 April 2017

On May 29th, 2017, Grenoble Ecole de Management will launch a new version of its New Energy Technologies MOOC. This innovative learning tool was built in collaboration with key players in the energy sector. The reasons behind the participation of companies such as Air Liquide and Schneider Electric are simple: to share expertise and experiences in order to overcome environmental challenges.

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Grenoble Ecole de Management developed the second edition of the Mooc New Energy Technologies , in partnership with Tenerrdis, Yélé Consulting, Grenoble INP Ense3, Think Smartgrids, Air Liquide, CNR, GE Renewable Energy and Schneider Electric. This collaborative effort will provide a total of 34 experts who will address a variety of topics related to renewable energy. This edition will also cover topics such as the relationship between the digital transformation and the energy transition as well as the ISO 50001 standard.

"Air Liquide decided to participate in the MOOC New Energy Technologies because it's a great way to raise awareness on the challenges surrounding biogases and in particular hydrogen. One of our primary goals is to meet evolving energy needs in a manner that provides sustainable solutions that are environmentally friendly," explains Agnès Le Guern, head of HR at Air Liquide.

New improvements for the second edition of the MOOC

"Last year, Air Liquide invested approximately €50,000 in the creation of the first New Energy Technologies MOOC, which attracted almost 5,000 participants. In 2017, we contributed around €8,000 for a second MOOC. This year's edition includes several improvements thanks to feedback from last year's participants," adds Agnès.

The second edition of the MOOC, which will last six weeks, has confirmed its importance in Air Liquide's strategy as a primary player in the field of renewable energy. The MOOC is designed to teach the fundamentals of renewable energy and raise awareness about the energy sector. The course includes interactive segments as well as as videos with the participation of 34 experts, including ten from Air Liquide.

By participating in the MOOC, Air Liquide aims to help build an ecosystem that encourages skill sharing and trust between industry, research and university partners. "Expertise and knowledge is only valuable if it's shared with partners who can question our perspectives. It's about encouraging open innovation," says Agnès.

MOOCs: promoting free and easy access to information

MOOCs offer several advantages in terms of education. They are free and easily accessible. They rely on interesting educational approaches that can be adapted to match each participant's rhythm. The format is designed to reach a wide audience from prep schools to undergraduate and graduate students as well as the general public. This MOOC is a unique opportunity for a wide community of interested individuals to interact and exchange with industry experts about the future of the energy transition.

"We'll be facilitating access for our employees by offering the MOOC via our internal platform in addition to GEM's use of the the Future Learn platform. The MOOC provides a collaborative environment in which to test new learning methods adapted to topics such as digital transformations, and biogas or hydrogen technologies. The MOOC enables Air Liquide employees to increase their awareness on these topics and access scientifically valid information concerning current changes and technology," concludes Agnès.

Schneider Electric: a new partner

In 2017, Schneider Electric is one of the new partners for the MOOC New Energy Technologies. The group provided funding for the digital platform and shared its expertise via two experts. "Schneider Electric has recognized expertise on questions related to electric energy and automation for renewable energy producers, transformers and suppliers," explains Xavier d'Esquerre, head of training at Schneider Electric. "In terms of human resources, the MOOC enables a culture of self-education and meets demands for collaborative learning on a global scale." The MOOC will be launched right after the group's "learning week", which begins on May 15th. The group will be implementing an internal communication campaign to invite employees to participate in the MOOC.

MOOCs at Grenoble Ecole de Management

Grenoble Ecole de Management has been developing its free online course offer in order to share its expertise with the widest of audiences. Courses are available in the following fields: geopolitics, the politics and diplomacy of cooking and hospitality, future-driven business innovation, new energy technologies, the digital transformation of services and business, and saving and investing. The next upcoming MOOC will be the Global Studies MOOC on the topic of international relations, risks and threats. The MOOC is accredited by the EFMD and will begin on April 24th.

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    Does a Country’s Culture Influence the Use of Lean Production Systems?

    With globalization, companies have been forced to expand across borders. As a result, they have to check the validity of their management theories and tools when applied to various cultural contexts. Laurent Rannaz, president of Caterpillar France,...

  • Published on 08 December 2016

    Systèmes de production et culture locale font-ils bon ménage ?

    Les fondamentaux culturels d'un pays influent-ils sur la performance d’un système de production, et selon quels critères ? Dans le cadre d’une thèse (DBA) soutenue à GEM, Laurent Rannaz, Président de Caterpillar France, dévoile les ressorts du...

  • Daniel Ray, enseignant-chercheur à GEM, démontre comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ».
    Published on 08 November 2016

    Capitalizing on Your Customer Relationships

    How to implement a sustainable and profitable customer culture? Discover the answer with Daniel Ray’s Loyalty Model.

  • Published on 17 November 2016

    Michelin Innovates Using Serious Games

    Michelin innove dans son approche de services de la mobilité grâce à l’open innovation, au serious Game "Tech It ! " et avec les étudiants de GEM.

  • Published on 17 November 2016

    Mobilité : comment Michelin innove

    Michelin innove dans son approche de services de la mobilité grâce à l’open innovation, au serious Game "Tech It ! " et avec les étudiants de GEM.

  • Daniel Ray, enseignant-chercheur à GEM, démontre comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ».
    Published on 08 November 2016

    Comment valoriser son « capital client » ?

    comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ». Par Daniel Ray, enseignant-chercheur à GEM.

  • Research: Digital Transformation of the Electricity Sector in France and Germany
    Published on 18 October 2016

    Digital Transformation: the Electricity Sector in France and Germany

    Remote meters, mobile apps to control energy consumption, smart grids… It’s time for the energy sector to embrace the digital transformation.

  • Research: Digital Transformation of the Electricity Sector in France and Germany
    Published on 18 October 2016

    Transition numérique dans le secteur électrique : Regards croisés franco-allemands sur les défis et opportunités

    Grenoble Ecole de Management et le ZEW, le Centre de recherche économique européenne, réalisent chaque semestre une enquête auprès d’experts du marché de l’énergie opérant dans l’industrie, la science, et l’administration publique en France et en...

  • Published on 22 September 2016

    Energy market barometer report - Summer 2016

    Digital transformation in the electricity sector: this Summer 2016 edition of the Grenoble Ecole de Management Energy Market Barometer explored the assessment of French Energy experts regarding the digital transformation of the electricity sector in...

  • Published on 22 September 2016

    Baromètre du Marché de l’Energie : Été 2016

    Transformation numérique dans le secteur de l’électricité : cette édition Été 2016 du Baromètre du marché de l’énergie par Grenoble Ecole de Management sonde l’opinion des experts français de l’énergie au sujet de la transformation numérique du...

  • Published on 19 March 2017

    Easy-to-Read Food Labels Increase Intention to Purchase

    The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital...

  • Published on 19 March 2017

    Recherche : Informations nutritionnelles, gare à l’effet boomerang des efforts de clarté

    Plus la fiche d'informations nutritionnelles d'un produit est lisible et facile à assimiler, plus les intentions d'achat des consommateurs augmentent. Y compris si le produit est mauvais pour la santé ! Un éclairage inédit sur les efforts de...

  • Published on 13 September 2016

    Dans les entrailles de Pokémon Go

    De l’utilisation abusive des datas collectées à la constitution d’un algorithme capable de prédire le comportement des utilisateurs, Nathalie Devillier met en lumière l’opacité de l’application Pokémon Go. Une technologie qui attise les...

  • Published on 10 October 2017

    Epargner / investir : un MOOC pour apprendre à gérer les liquidités de votre entreprise

    Un cours en ligne gratuit pour gagner en confiance et indépendance face au système financier. Ouverture le 13 novembre 2017. Le MOOC « Epargner et Investir » de Grenoble Ecole de Management (GEM) qui donnera à tous ses épargnants et dirigeants de...

  • Federico Pigni, Professor at Grenoble Ecole de Management
    Published on 01 July 2016

    Research: Creating Value from Digital Data Streams

    The big data era is upon us. Startups, major companies, organizations and governments are all rushing to extract essential insights from big data. Yet in doing so, many have overlooked the potential value of the digital data streams (DDS) that make...

  • Federico Pigni, Professor at Grenoble Ecole de Management
    Published on 01 July 2016

    Recherche : Le big data temps réel, une nouvelle source de création de valeur

    Enregistrés et analysés en quasi temps réel grâce aux progrès de la technologie, les flux de données du big data donnent naissance à de nouveaux services créateurs de valeur. Une étude portant sur 171 initiatives du monde entier décrypte la logique...

  • Published on 28 June 2016

    Baromètre du Climat mondial des affaires : le niveau d’optimisme rebondit globalement

    Rapport #7 - Été 2016. Nous rapportons dans ce document la perception du climat des affaires par les responsables financiers français et la comparons aux résultats obtenus en Europe et dans le reste du monde. Nous évaluons également les sources de...

  • Published on 27 June 2016

    European CFOs are against Brexit: new Global Business Outlook survey reveals

    European CFOs are overwhelmingly against a British exit from the European Union, the latest round of the Global Business Outlook Survey reveals. More than 75 percent believe it is good for the U.K. to remain in the European Union, and a like number...

  • Business Transfer Ecosystem in France: Situation Analysis in 2015
    Published on 22 June 2016

    Business Transfer Ecosystem in France: Situation Analysis in 2015

    Every year, approximately 150,000 business transfers fail in Europe threatening some 600,000 jobs. BTAR's European project, launched in early 2015, aims to target the vulnerabilities in business transfer systems and draw on best practices in order...

  • EOCCS accredited program
    Published on 16 June 2016

    Geopolitics MOOC accredited by EFMD

    Grenoble Ecole de Management’s Geopolitics MOOC, which is running a third successful edition, has been accredited by EFMD with the EOCCS stamp, the EFMD Online Course Certification System, a first in a kind accreditation of online offerings.

  • Published on 06 June 2016

    Les nouveaux business du célibat expliqués

    Business model et célibat sont deux notions qu’on voit rarement ensemble. Et pourtant. Revenons un instant sur la notion de business model. Teece définit un business model comme l’anticipation du top management de ce que les clients souhaitent,...

  • Published on 26 April 2016

    Plain food packaging increases unhealthy food consumption among men, new study finds

    Findings cast doubt on effectiveness of plain food packaging as strategy to tackle obesity

  • Research: the impact of performance evaluations on an individual's network.
    Published on 22 April 2016

    Research: Positive Performance Evaluations Help Employees Develop Internal Networks

    Interactions are an essential part of any organization. Whether it is receiving help from colleagues or gaining access to crucial information, developing a strong internal network makes it easier for an employee to get things done. This latest study...

  • Research: the impact of performance evaluations on an individual's network.
    Published on 22 April 2016

    Recherche : Les salariés reconnus font prospérer leur réseau interne

    Un salarié dont le niveau de performance est reconnu par ses managers étend son réseau de contacts au sein de son entreprise et l'exploite davantage. Dans le cas contraire, il réduit le nombre de ses contacts. C'est la conclusion d'une étude sur 150...

  • Published on 31 March 2016

    UK CFOs are less optimistic and more uncertain about economy now than end of 2015, global survey finds

    Economic and political uncertainty and currency risk are among major concerns, indicating that a potential Brexit is damaging confidence. UK Financial Executives have the highest understanding among Europeans of recent innovations such as the...

  • websites such as TripAdvisor have given consumers the power to impact a company's image.
    Published on 22 March 2016

    TripAdvisor: How Companies React to Negative Ratings

    The world wide web has revolutionized the hotel, restaurant and other travel-related industries. From online bookings to customer ratings, companies have to learn how to operate in this new environment. While an organization's market identity used...

  • websites such as TripAdvisor have given consumers the power to impact a company's image.
    Published on 22 March 2016

    Recherche : TripAdvisor ou l’irrépressible montée du pouvoir des consommateurs

    A travers TripAdvisor, les clients ont une influence croissante sur la réputation des hôtels et ces derniers répondent de plus en plus aux avis défavorables. C'est ce que montre une étude menée entre 2002 et 2012 sur les avis des clients de 600...

  • Research: Creating Visitor Engagement Through Music
    Published on 29 February 2016

    Research: Creating Visitor Engagement Through Music

    Digital communications have created an information overload for customers. To stand out on the world wide web, companies have to offer clients a high-impact experience. When used properly, music provides a simple yet effective means of creating a...

  • Published on 04 February 2016

    Low oil prices cause investment in renewables, biofuels and energy efficiency technologies to decrease

    The current weak price of crude oil is having an adverse impact on the amount of investment in renewables for heat generation, biofuels, and energy efficiency technologies, according to Grenoble École de Management’s Energy Market Barometer Reading.

  •  Thibault Daudigeos is a researcher in Sustainability, Corporate Social Reponsibility, Alternative forms of Organization, Sharing economy, and new models of management at Grenoble Ecole de Management.
    Published on 26 January 2016

    Research: Corporate Social Responsibility at Odds with Global Markets?

    Corporate social responsibility (CSR) policies have received much attention for their potential to improve societal conditions while creating value for companies. However, this latest study from Grenoble Ecole de Management highlights the fact that...

  •  Thibault Daudigeos is a researcher in Sustainability, Corporate Social Reponsibility, Alternative forms of Organization, Sharing economy, and new models of management at Grenoble Ecole de Management.
    Published on 26 January 2016

    Recherche : Responsabilité sociale des entreprises globalisées, plus facile à dire qu’à faire

    Les démarches de Responsabilité sociale des entreprises (RSE) sont censées créer de la valeur. Pourtant, elles peinent à se mettre en place dans les secteurs où les chaînes de valeur sont éclatées : elles coûtent cher et ne profitent pas forcément à...

  • Published on 18 January 2016

    Refugees entering Europe: a positive impact on the economy ?

    The majority of European CFOs believe that refugees entering Europe will have a positive impact on the economy. Nearly 60 percent% of European CFOs believe that accepting migrants will help solve the looming demographic problems their nations face...

  • Published on 07 January 2016

    Baromètre du climat des affaires : l’optimisme se stabilise

    Nous rapportons dans ce document la perception du climat des affaires par les responsables financiers français et la comparons aux résultats obtenus en Europe et dans le reste du monde. Nous évaluons également les sources de risque pour l'entreprise...

  • Published on 04 January 2016

    Recherche : Produit d’origine locale, une mention qui parle au consommateur

    La mention « origine locale » apposée sur un produit alimentaire déclenche chez le consommateur des perceptions plus positives et une intention d'achat plus forte qu'un produit d'une autre région française. Trois études portant sur 632 consommateurs...

  • -	Projet CHESS – Connected Health Early Stage Researcher Support System
    Published on 08 September 2015

    Connected Health: the New Health Management Models

    Save lives and improve quality of living during and after treatment in the most cost-effective way: the promises of connected health are opening encouraging horizons for the future of healthcare systems. Connected health will contribute to creating...

  • -	Projet CHESS – Connected Health Early Stage Researcher Support System
    Published on 08 September 2015

    Santé connectée : les nouveaux modèles de management de la santé

    Sauver des vies, améliorer la qualité de vie pendant et après le traitement, le tout au meilleur prix : les promesses de la santé connectée ouvrent des horizons encourageants pour l’avenir des systèmes de santé. Elle contribuera à créer un...

  • Rüling Charles-Clemens, Professor GEM
    Published on 08 September 2015

    AMJ Best Article 2014 : Congratulations to Clemens Rüling

    This summer at Vancouver, during last conference « Academy of Management Annual Meeting » Clemens Rüling and his co-authors received the prize of the“AMJ Best Article 2014” for their article on the evolution of United Nations conferences on climate...

  • Published on 07 September 2015

    Energy market barometer report: the development of energy prices

    The next Conference of Parties to the United Nations Framework Convention on Climate Change (COP21) will take place in Paris from 30 November to 11 December. The Paris Climate Summit, announced as one of the biggest climate negotiations in history,...

  • Published on 03 July 2015

    Making a success of your business transfer: new tools developed for a European project

    Every year, approximately 150,000 business transfers fail in Europe threatening some 600,000 jobs. BTAR's European project, launched in early 2015, aims to target the vulnerabilities in business transfer systems and draw on best practices in order...

  • Published on 23 June 2015

    Baromètre de la finance : Climat mondial des affaires juin 2015

    La perception du climat des affaires par les responsables financiers français et la comparons aux résultats obtenus en Europe et dans le reste du monde. L'évaluation des sources de risque pour l'entreprise ainsi que les prévisions de croissance des...

  • Published on 22 June 2015

    Research: Microeconomic Degrowth, Community Supported Agriculture

    Economic growth is the cornerstone of mainstream macroeconomics. In the face of economic crises and unemployment, growth has long been the only acceptable solution. Yet many issues have started to challenge this dominant economic model. As a result...

  • Recherche : nutrition des sportifs et plaisir
    Published on 16 June 2015

    Is It Fun or Exercise ? The Framing of Physical Activity Biases Subsequent Snacking

    While the benefits of exercising are widely accepted by consumers and healthcare providers, people who begin an exercise program don't necessarily lose weight. A fact that can be frustrating not only for practitioners, but their coaches and...

  • Mark Olsthoorn, professor and researcher at Grenoble Ecole de Mangement
    Published on 07 April 2015

    Barriers to Electricity Load Shift in Companies, a Survey-Based Exploration of the End-User Perspective

    Overcoming the barriers to renewable energy systems is a key challenge. In shifting from centralized fossil-fuel energy production to decentralized solar and wind energy production, countries are being forced to act on multiple fronts : flexible...

  • Mark Olsthoorn, professor and researcher at Grenoble Ecole de Mangement
    Published on 07 April 2015

    Recherche : Effacement de consommation électrique, pourquoi les industriels hésitent

    En acceptant de réduire leur consommation électrique lors de pics de demande, les industriels faciliteraient l'équilibrage des réseaux de distribution. Or, ils ont de solides arguments pour ne pas jouer la carte de la flexibilité. Une étude les...

  • Vincent Mangematin, Associate Dean for Corporate Relations and Research at Grenoble Ecole de Management
    Published on 17 March 2015

    Orchestrating Innovation with User Communities in the Creative Industries

    In search of continuous innovation, the digital creative industries have expanded their interactions with user communities to develop their products. This study highlights the evolution of these company-user relationships that allow for fluid...

  • Published on 16 January 2015

    Nostalgia makes consumers more likely to spend or donate money

    The use of nostalgia has been a top trend in marketing in the last few years, in commercials, product lines and even TV shows. The present study demonstrates that feeling nostalgic weakens the desire to hold on to money, and makes it easier to part...

  • Published on 16 January 2015

    Recherche : Pourquoi la nostalgie vous donne envie d’acheter

    La mode actuelle des produits « rétro » ou vintage ne doit rien au hasard. Une étude co-écrite par Jannine Lasaleta, chercheur à GEM, montre que ce qui suscite un sentiment de nostalgie réduit simultanément l’attrait pour l’argent. Le dépenser...

  • Joachim Schleich, professor and energy markets experts at Grenoble Ecole de Management
    Published on 01 December 2014

    Research: Switching to energy efficient lighting : a bright idea!

    Energy efficiency policies such as the EU ban on incandescent light bulbs (and on halogen ones in the near future) have been the subject of much discussion in the last few years. The majority of the academic community predicted that new emerging...

  • Published on 07 November 2014

    Research : Digitization, Changing How We Work and Coordinate Projects

    All of us use digital tools and objects that can now be shared and combined in a variety of ways. This change has profoundly influenced the organization of work with projects being divided according to specialization and geographical location.

  • Published on 07 November 2014

    Recherche : Effets spéciaux pour le cinéma, l’art de faire collaborer 60 métiers

    Comment les spécialistes des effets spéciaux collaborent-ils sur un même film alors qu’ils appartiennent à 60 métiers différents et sont répartis dans le monde entier ? Deux chercheurs de GEM ont étudié les mécanismes de coordination qui structurent...

  • Erno TORNIKOSKI is a Professor in Entrepreneurship at Grenoble Ecole de Management.
    Published on 16 September 2014

    Research: How can the start-up process be accelerated?

    Success or failure of new businesses is what most studies related to the start-up process focus on. However, in today's dynamic market, time is a highly critical issue for nascent entrepreneurs.