Xerfi Canal interviewed Yannick Chatelain, Associate Professor at Grenoble Ecole de Management, to talk about his book : Le Strat'Ego : Les meilleures et les pires pratiques de marketing personnel.
"Ridicule never killed anyone…but still watch out!“. In his latest book, Yannick Chatelain explains what is the right attitude to adopt for using personal webmarketing.
It is crucial to adjust our speech to social networks: we should not express ourselves in the same way if we speak in our own name than if we speak the word of our company. How do we react on social media and develop our personal marketing strategy? How to develop our network and maintain it? What are the bad practices to permanently ban?
An interview led by Thibault Lieurade.