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Open innovation: the key to staying ahead of the game

Open innovation: the key to staying ahead of the game
Published on
11 March 2019

Over the past 20 years, the pace of technological development has skyrocketed. To stay competitive, companies have to innovate efficiently and quickly bring new products or services to market. Open innovation offers a vision that can increase the success rate of your innovation strategy.

R&D used to be an in-house affair with companies investing in laboratories, equipment, researchers and engineers. However, the success rate for new products was quite low. “Certain companies realized they couldn’t be good at everything. To focus on their core competencies, they started outsourcing services. We often think of outsourcing services like maintenance, cleaning or call centers. But, technology is also a commodity that can be externalized,” explains Michele Coletti, an associate professor at Grenoble Ecole de Management in the department of Management, Technology & Strategy.

Don’t start from scratch

The creation of the computer mouse is a common example: Steve Jobs negotiated the opportunity to observe Xerox’s tech developments, including a “mouse”. While Xerox did little with this discovery, it was the catalyst for a major advance in Apple’s development of computers. “The big jump is the realization that looking for external tech means companies don’t have to start from scratch. This allows them to build a unique, innovative offer without creating every idea, writing every line of code or developing every part of a product. By finding technology breaks on the market, companies can focus on their core competencies, shorten time to market and reduce risk,” explains Michele.

Open, but managed innovation

“Open innovation doesn’t mean opening all of your processes and industrial secrets. Instead, it means carefully developing a strategy in which you decide what you can reveal and what you can’t.” Open also doesn’t mean free. Technology and knowledge are traded. For example, in exchange for visiting Xerox, Steve Jobs offered the opportunity to buy shares in advance of Apple’s IPO. “Open innovation is not about cutting costs. While you might invest less in your own research, you will pay for tech deals and train or recruit talent that can manage open innovation. You will need people who know how to: negotiate tech exchanges, collaborate with private and public entities, monitor and stay up-to-date on tech developments…” adds Michele.

Creating an open innovation strategy

Michele, who also teaches the first module of the Advanced Certificate in Open Innovation (see box below), shares three fundamental issues companies should consider: “First, think about technology: What is your core technology? What do you focus on? What enables your products? This will help you figure out how and with whom to collaborate. Second, think about the market: Open innovation requires you to have a very clear picture of the market and your users. How do you implement market monitoring? How well can you understand your customers? Finally, think about efficiency: How can you optimize this process? What talent and resources do you need to effectively implement open innovation?”

The Advanced Certificate in Open Innovation (Certificate in Innovation, Design Thinking & Intrapreneurship)

This three-week certificate is designed for professionals and managers who rely upon innovation for business success. Michele likes to add: “Many SMEs think open innovation is not for them. But the opposite is true. In our fast-paced, tech startup world, the tools of open innovation offer a new approach to stay ahead of the game whether you’re an entrepreneur or an intrapreneur!”

Participants will learn general knowledge and practical tools to understand, create and implement an open innovation strategy. “The certificate covers all aspects of open innovation. We explore theory at different levels (organizations, ecosystems, alliances, clusters…). We carry out practical online simulations. We learn about design thinking and how to apply it to customers briefs. We develop mockups or prototypes to match a customer profile. And finally, we work on building a business model and pitching an open innovation strategy.” explains Michele.

In addition to hands-on learning, the certificate offers a rich opportunity for exchanges. “It’s not just about learning. The program encourages discussion among peers and teachers in order to reflect upon what you’ve done so far. As a result, participants often realize the shortcomings of their current situation. And the program offers the tools and knowledge to overcome these obstacles.” highlights Michele.

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    Recherche : Entrepreneuriat, comment la technologie peut devenir un avantage concurrentiel

    Décideurs, chercheurs et entrepreneurs conviennent facilement que la R...

  • Bénédicte Tilloy, artiste et ex-DRH à la SNCF, a posté ses aquarelles sur Twitter, entrainant l’initiative Art Wagon, portée par un conducteur de trains
    Published on 13 September 2017

    Art: Bringing Emotion Back into Company Life

    Art is a gateway to emotions and offers an interesting approach to foster more humane relationships at work.

  • Team management for doctors
    Published on 07 July 2017

    Healthcare: Providing Doctors With Team Management Training

    - In 2013, a pilot program was launched to train French doctors, pharmacists and department heads to better understand team management. This program was a turning point in the management process at the French public hospital in Grenoble (CHU GA)....

  • Adrien Barthel (GEM ESC 2010) crée un French Tech à Singapour
    Published on 03 July 2017

    Creating a French Tech in Singapore

    French Tech goes to Singapore, a hub for technology and innovation in Southeast Asia.

  • Armelle Bonenfant, conseillère en formation à Grenoble Ecole de Management
    Published on 15 June 2017

    Continuing Education: Improving Your General Management Skills

    The new General Management degree at Grenoble Ecole de Management provides a 15 month program to develop fundamental management skills.

  • Published on 17 June 2017

    Nanovalor: a Platform to Evaluate the Value of New Tech

    Emerging technology can impact society and the economy in a variety of ways. Nanovalor creates a platform to analyze and learn about the value of new tech.

  • Cybersécurité : prévenir les risques spécifiques aux TPE/PME
    Published on 17 May 2017

    Cybersecurity: the Challenge for SMEs

    SMEs are a prime target for cybercriminals. Training remains the best defense against such threats.

  • Comment Starzik s’est imposé face aux GAFA
    Published on 18 March 2017

    Pédagogie : Starzik témoigne de sa stratégie face aux géants du web

    Jérôme Giachino, fondateur de Starzik, a témoigné à Grenoble Ecole de Management d’une problématique d’innovation de rupture : la digitalisation et le téléchargement légal de la musique.

  • Certificat en Finance d’Entreprise
    Published on 13 February 2017

    Boost Your Career: Earn A Certificate In Company Finance

    Looking to advance your career? A new certificate in company finance can open the door to leadership positions in financial areas.

  • Certificat en Finance d’Entreprise
    Published on 13 February 2017

    Un Certificat en Finance d’Entreprise pour accroître vos compétences

    Le nouveau Certificat en Finance d’Entreprise s’adresse aux professionnels de la finance, souhaitant évoluer vers les directions financières des entreprises industrielles et commerciales. Ses enseignements modulables s’adaptent également à des non...

  • Crowdfunding: research shows uniqueness and differentiation are key.
    Published on 20 November 2016

    Research: When Selling a New Idea, Differentiation Beats Transparency

    If you would like to raise funds for a project using crowdfunding, recent research highlights that it is better to underline what makes your idea unique rather than emphasize transparency and a multitude of explanations. This conclusion is the...

  • Published on 08 December 2016

    Innovation: Finding Inspiration With Bob Dylan

    Are radical transformations the answer to innovation?

  • Published on 08 December 2016

    Innovation : pourquoi faut-il s’inspirer de Bob Dylan ?

    Comment les entreprises confrontées aux problématiques d’innovation peuvent-elles s’inspirer de Bob Dylan, lui-même fervent adepte de la transformation radicale de son art ? Entretien avec Mark Smith, Professeur de ressources humaines et doyen du...

  • Published on 08 December 2016

    Formation professionnelle : les TPE-PME à l’honneur

    En France, la réforme de la formation professionnelle est favorable aux petites entreprises. Pourtant, seuls 49 % des dirigeants de PME (41 % pour les TPE)*, déclarent connaître ces nouvelles dispositions. Le point sur ce nouveau dispositif et sur l...

  • David Gotteland est professeur de marketing à Grenoble Ecole de Management
    Published on 17 November 2016

    A 360° Vision for Product and Service Innovation

    As global competitiveness forces companies to innovate and distinguish themselves, this 360° method for innovation focuses on capturing and using a company’s creative potential. The profiling tool was implemented by Grenoble Ecole de Management and...

  • Published on 17 November 2016

    Michelin Innovates Using Serious Games

    Michelin innove dans son approche de services de la mobilité grâce à l’open innovation, au serious Game "Tech It ! " et avec les étudiants de GEM.

  • Published on 17 November 2016

    Mobilité : comment Michelin innove

    Michelin innove dans son approche de services de la mobilité grâce à l’open innovation, au serious Game "Tech It ! " et avec les étudiants de GEM.

  • Grenoble Ecole de Management’s part-time MBA is ranked in the Financial Times 2016 Executive MBA ranking, published on Monday 16, October. The Grenoble program gained 20 positions . It is performing  the highest  progression in this year’s ranking.
    Published on 17 October 2016

    A jump of 20 places in the FT Emba world ranking 2016

    Grenoble Ecole de Management’s part-time MBA is ranked in the Financial Times 2016 Executive MBA ranking, published on Monday 16, October. The Grenoble program gained 20 positions . It is performing the highest progression in this year’s ranking.

  • Collaboration
    Published on 10 October 2016

    The DBA: The missing link?

    Grenoble Ecole de Management Director of Executive Education, Gaël FOUILLARD discusses the benefits of collaboration between researchers and corporate partners and points out the advantages of efficiently connecting both parties in order to bring...

  • Quand Orange met la performance économique et sociale au service du client
    Published on 16 September 2016

    Orange Combines Economic and Social Performance to Enhance Customer Service

    In 2014, the Orange group launched a national training program to help its technical and sales teams evolve. The goal was to encourage a change in perspective in terms of management in order to implement transverse interactions and simplify its...

  • Quand Orange met la performance économique et sociale au service du client
    Published on 16 September 2016

    Quand Orange met la performance économique et sociale au service du client

    Comment la certification « Managers de services » de Grenoble Ecole de Management, destinée aux managers intermédiaires d’Orange, a-t-elle contribué à renforcer l’esprit d’initiative, la créativité et les interactions positives au sein du groupe ?...

  • Published on 04 May 2017

    Study Trip Report

    2017 was a great success for the entrepreneurs of the MSc Innovation, Strategy and Entrepreneurship at Grenoble Ecole de Management. Students had the opportunity to travel to Silicon Valley (USA) and discover the world’s leading hub for innovation...

  • Published on 16 July 2015

    Research: Unraveling the Link Between Managerial Risk-Taking and Innovation - the Mediating Role of a Risk-Taking Climate

    Innovation has become a crucial factor for companies looking to maintain their competitive advantage. Yet creating innovative ideas requires a certain level of risk-taking. While research on this subject has focused primarily on risk-taking at one...

  • Vincent Mangematin, Associate Dean for Corporate Relations and Research at Grenoble Ecole de Management
    Published on 17 March 2015

    Orchestrating Innovation with User Communities in the Creative Industries

    In search of continuous innovation, the digital creative industries have expanded their interactions with user communities to develop their products. This study highlights the evolution of these company-user relationships that allow for fluid...

  • Hippocketwifi,  le Wi-Fi de poche pour les touristes étrangers
    Published on 27 October 2014

    Hippocketwifi, le Wi-Fi de poche pour les touristes étrangers

    Les globe-trotters connaissent le coût exorbitant du hors forfait à l‘étranger et les heures perdues à chercher un réseau Wi-Fi souvent décevant.