MSc in Digital Marketing and Data Analytics: GEM is thrilled to announce the opening of a new program from September 2023

The MSc in Digital Marketing and Data Analytics is highly focused on the key skills and knowledge needed to succeed in today’s fast-paced and technology-driven business landscape.

Students enrolled in this program will acquire solid foundations in  marketing as well as expertise in the latest digital marketing trends and data analytics techniques. They will be able to analyze consumer behaviour, craft effective digital marketing strategies and become a data-driven manager.

The MSc in Digital Marketing and Data Analytics program shapes ethically-minded leaders in data-marketing and prepares them to tackle global challenges. Based on hands-on projects and business cases, this program ensures graduates a successful boost to their international career et prepares students to become Digital Marketing Manager, Web Analytics Manager, SEO/SEM Specialist, Marketing Data Analyst or Customer Relationship Manager.

Join us and take the first step towards an exciting and rewarding career in digital marketing and data analytics!

This new Program will be led by the Program Director, Laurie Balbo « The MSc DMDA enables students to start a successful international career in the fields of digital marketing and data analysis. The faculty consists of research professors from the School, guest professors from top universities around the world, and industry experts. The Program is open to students with a Bachelor's degree in 3 years (regular track) as well as students with a Bachelor in 4 years (short track)and requires fluency in English.»

Find out more about the MSc Digital Marketing and Data Analytics Programs.