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Louis Vuitton shares their passion for retail with Grenoble Ecole de Management students

Luois Vuitton and MSc Fashion, GEM
Published on
07 June 2018

On March 12th 2018 GEM students had the great pleasure of welcoming Louis Vuitton onto our Paris Campus. Students on the MSc Fashion, Design and Luxury Management program, from both the Grenoble and Paris campus eagerly awaited the representatives of one of the most famous luxury houses in the world! A quizz launched the session, followed by an interesting conference given by Guillaume Torzec and Cecilia Peverelli, from EMEA HR department.

The journey continued with 3 former students from the FDLM program who had done an internship with Louis Vuitton. Philip Ivanov, Lissa Rosec and Ji Song spoke about their 6-months experience in Retail and shared their best souvenir as well as some tips (thank you Ji !). Then Enrica Breda, currently working as Women's Shoe Product Development Assistant at Louis Vuitton impressed the current students with her testimonial and her willingness to catch her dream by working hard on her weak points.

The afternoon was almost entirely dedicated to a workshop, for which the students worked in groups beforehand. The "Retail and Client experience" workshop was based on an international mystery shopping analysis that allowed 6 groups to work on 3 topics:

  • In store welcome, connection with the clients and leave taking
  • Digital transformation of the luxury market and their stores
  • Product impact on Client experience: visibility, knowledge and story-telling.

Each group had to identify three key observations and come up with three best practices and recommendations. Louis Vuitton's team evaluated the students' feedback and presentations.

After such hard work, a networking cocktail gathering all FDLM students as well as some BIB and MIB students ended the day : the perfect opportunity to meet Louis Vuitton's representatives and slip them their CVs to find their summer internship.

A big thank you to Guillaume Torzec and Cecilia Peverelli, for their involvement and continuous commitment toward the FDLM students!

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