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Gamification & Innovation Masterclass

Hélène Michel GEM
Published on
28 May 2018

Dr. Hélène Michel, full time professor at Grenoble Ecole de Management and well known for her research and development of serious games and innovative learning tools, will soon be hosting an exclusive Gamification & Innovation Masterclass in Colombia.

To mark the opening of Grenoble Ecole de Management’s Executive Master in Business Administration in Colombia, Dr Michel will be making presentations in Bogota and Medellin in June 2018.

Sura 93 con 11 Auditoriop
Tuesdsday June 5, 7:30 to 9:00 a.m.
Unidad de conocimiento. Cra 43 a# 1a sur 143
Wednesday June 6 , 2:00 to 3:30 p.m.

With a passion for designing games and game mechanisms to support innovation processes and inspire entrepreneurship, Hélène is a leading expert on the topic, including :  key note speaker in major conferences, Jury member for MIT Global Start-up Workshop, Re-Imagine Education Wharton, AMBA Innovation Awards and collaboration with the European Commission. She has given conferences on Gamification & Innovation and facilitating sessions for various international such as;  Engie, Michelin, Renault, etc.

Gamification is used by major companies for different purposes: brand image (Reveal Game by L'Oreal), talent detection (SAFRAN with the Virtual Regatta Game), Recruitment (Accenture and Daesign Game) or Training (Renault has more than 7 games to help sales men improve customer profiling).

While serious games reverse the classical top-down learning process, the best serious games don't just facilitate knowledge transfer, they facilitate innovation too. For example, the 57,000 players of the virtual puzzle Foldit are contributing to scientific research on different diseases through protein folding, as well as learning about molecular biology.

This talk will provide a panorama of cases of Gamification & Innovation, explain the key mechanisms and trends, and make participants experiment several mechanisms. How can managers use gamification in their innovation strategy? What are the methods and the new key performance indicators? How does it impact the recruitment of the teams member and the shape of the office?

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