You are here

The dilemma of digitalization versus energy consumption

Le dilemme de la consommation énergétique des solutions digitales
Published on
16 March 2020

As the digital evolution ramps up, digital tech and services are having an important impact on energy demand. However, the jury is still out on whether or not this impact will be positive or negative. To learn more, we speak with Dr. Heike Brugger, a guest researcher in the Energy group at GEM.

“Our preliminary research at the Fraunhofer Institute underlined the fact that there’s little reliable data on the topic of digitalization and energy demand. As a result, we’ve launched an EU Horizon 2020 research project that will explore the impact of new trends on energy demand, including the topic of digitalization,” explains Heike, who is also a senior researcher and project manager at Fraunhofer ISI.

Energy efficiency versus energy demand

“The major risk in digitalization is that it will lead to more energy demand. While research has demonstrated that digitalization can have major benefits in terms of energy efficiency for both households and organizations, it doesn’t necessarily decrease energy demands,” explains Heike.

Streaming video services offer a simple example to understand the potential impact of digitalization on efficiency and demand. Downloading a video is much more energy efficient than manufacturing, selling and purchasing a DVD. However, the ease of use and access created by streaming services has led to a change in behavior. Whereas a household might have watched one DVD several times and only once a week, streaming services make it convenient to download and watch new content every evening. “The accessibility of digitalized services can definitely lead to an increase in use and therefore an increase in energy demand,” adds Heike.

Individual behavior versus regulation

For Heike, the challenge of digitalization and energy demand is two-fold. “We have to consider two major aspects of this issue. First, individual behavior will change as digitalization grows. This can have positive impacts (e.g., mobile apps to facilitate carpooling) or negative ones (e.g., an all digital car might drive itself, increasing the incentive for users to take their car instead of public transportation). The second challenge is regulation. A lot of work needs to be done in terms of policy-making in order to find the right balance between the benefits and disadvantages of increased digitalization.”

In addition, every player from individuals to companies have a variety of perspectives and incentives that govern their energy demands in terms of digitalization. Data centers for example have been a major point of discussion. “Companies have every incentive to build energy efficient data centers as energy demand is a huge cost. However, once a data center is up and running, companies have every incentive to push as much traffic through the data center, thus encouraging energy demand,” adds Heike. Similarly, we can consider how data is billed or taxed. A Netflix user who pays a flat rate has every incentive to stream as much content as possible. If users were to be billed per bit, or data centers taxed per bit, then their incentive to consume would radically change. “This is where regulation and policy-making can play a major role in mitigating the negative impact of digitalization,” concludes Heike.

Free Online Course

New energy technologies

A 6-week course on energy transition and sustainable development

Start Date: April 6 2020

Register

On the same subject

  • Nom de marques. Comment communiquer l’action par la sonorité ? copy metamorworks
    Published on 13 January 2021

    Brand names: How and why does sonority impact perception?

    How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.

  • Accroître la valeur d'un produit de masse via la co-conception  c oksana nazarchuk
    Published on 10 January 2021

    The advantages of co-creating with customers

    Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.

  • Covid 19 et vaccination : les raisons d’une défiance à la française
    Published on 11 January 2021

    Covid-19 vaccinations: why are the French defiant?

    Vaccines have always been a touchy subject in France. And all the more so since the 90s. Despite the start of Covid-19 vaccination campaigns in several countries, many people in France express an unwillingness to be vaccinated.

  • La publicité programmatique augmente l’efficacité des spots TV
    Published on 13 December 2020

    Programmatic advertising to increase TV ad efficiency

    Thanks to web technology, TV ads can improve their efficiency. By tracking web visits and responding in real-time, companies can improve the efficiency of their TV ad strategy without increasing their advertising budget.

  • Etiquettes énergie. Une nouvelle classification plus exigeante et transparente
    Published on 09 December 2020

    Energy labels: a new classification system with increased requirements and transparency

    What’s the use of a classification system if everyone is in the top tier? To overcome this problem, Europe will be implementing a new energy label system with more stringent requirements. An opportunity to encourage greater innovation and efficiency...

  • Sevrine le loarne
    Published on 12 December 2020

    Discrimination: face-to-face with “ordinary” sexism in business

    What is “ordinary” sexism? How and why should companies seek to change sexist behavior? We speak with Séverine Le Loarne, head of the Women and Economic Renewal Chair (FERE Chair) at Grenoble Ecole de Management.

  • Stratégie d’affaires : comment profiter d’une fenêtre d’opportunité ?
    Published on 11 December 2020

    Business strategy: making the most of a window of opportunity

    Industry latecomers often have one or more opportunities to catch up to market leaders. How can businesses identify and capitalize on a window of opportunity?

  • Pédagogie hybride : GEM s’équipe de 32 « Hyflex rooms »
    Published on 30 November 2020

    Blended pedagogy with HyFlex classrooms at GEM

    Grenoble Ecole de Management has invested 1.2 Million Euros in 32 HyFlex classrooms. These new classrooms, that are being currently deployed on its campuses in France, make it possible for teaching to be delivered to a class of students that are...

  • transition écologique (c) petmal pour gettyimages
    Published on 23 November 2020

    Green IT: How can digital services be environmentally friendly?

    From best practices to digital sobriety, how can companies and individuals take concrete steps to foster a Greener IT of the future? Fanny Rabouille presents several simple and pragmatic ideas to implement at individual and collective levels.

  • Télétravail : quelle est motivation des salariés en période de confinement
    Published on 13 October 2020

    The motivation of telecommuters during the lockdown

    Telecommuting is normally synonymous with greater freedom and flexibility. However, the Covid-19 crisis imposed telecommuting on many workers without the freedom to choose. How does this particular context impact worker motivation?

  • Published on 19 October 2020

    Climat des affaires : malgré le contexte, le retour de la confiance se confirme

    Cet article est tiré de la dernière enquête Duke University–Grenoble Ecole de Management qui mesure chaque trimestre, depuis plus de 20 ans, le climat des affaires tel qu’il est perçu par les responsables financiers des entreprises à travers le...

  • Rentrée virtuelle à GEM : « dessine ton avatar, je te dirai qui tu es »
    Published on 15 September 2020

    Virtual Reality 2020 Back-To-School Challenge

    On Monday September 14th, 700 first year students of the Masters in Management (Grande Ecole Program) at Grenoble Ecole de Management came together, in the main auditorium of its new digital Virbela campus created by Laval Virtual. No masks, no gel...

  • Published on 08 September 2020

    The GEM New School year in Five

    Grenoble Ecole de Management (GEM) stretches the boundaries of technology to provide an immersive and human experience for its new students. The transition to a fully ecological and zero waste school continues to be at the heart of all our...

  • Published on 16 September 2020

    Les enjeux d’une rentrée 100 % phygitale à GEM

    Grenoble Ecole de Management mise sur l’agilité et la sécurité pour la rentrée scolaire 2020/2021. Jusqu’en décembre, les cours en distanciel seront articulés par cycles flexibles de deux mois, au terme desquels un nouvel arbitrage devrait être posé...

  • Lorsque l’amabilité et la compétence impactent l’expérience du e-commerce
    Published on 17 July 2020

    Friendliness and competence impact online store experience

    As e-sales exploded during the Covid-19 crisis, companies have had to think how to ensure their online performance is up to par with expectations. New research highlights that the friendliness and competence of in-store staff can have a significant...

  • Infox : comment se prémunir des fake news ?
    Published on 17 July 2020

    How to recognize fake news?

    In times of crisis, fake news can take on unprecedented proportions as seen during the Covid-19 epidemic. How can you sort fact from fiction and help promote the spread of useful, factual information?

  • Un nouveau Campus de GEM à Paris
    Published on 16 June 2020

    Paris: A New Campus for GEM

    Grenoble Ecole de Management (GEM) has been located in Paris since 2014. A conclusive experience that has led to a more ambitious investment, with the opening of our new Paris campus in January 2020. The new campus located at 96 rue Didot (in the...

  • Published on 09 June 2020

    GEM working to empower Functional Independence of people with Mild Cognitive Impairments

    Grenoble Ecole de Management (GEM) is a member of the EIT* Health project ‘INFINITy’, that supports the independent living of people with Mild Cognitive Impairments (MCI).

  • Published on 12 May 2020

    How to go beyond “innovation for innovation’s sake?”

    The French Citizens’ Convention for Climate submitted 50 proposals for the environmental transition. A first step towards including citizen input for future environmental legislation in France.

  • Société : quels changements à travers l’expérience du Covid-19 ?
    Published on 05 May 2020

    How has society changed because of the Covid-19 experience?

    A new global study aims to understand the impact of the lockdown on our social interactions. How do we live together? Distance ourselves? Connect with each other?

  • Covid 19 - Recherche : appel à participants pour une étude académique sur l’alimentation
    Published on 05 May 2020

    Access to food for all: participate in a COVID-19 Impact Survey on your Cooking, Eating and Media behavior

    The COVID-19 pandemic, as everyone is undoubtedly experiencing, is changing many aspects of our day-to-day lives, including the way we eat. In light of these changes, researchers from Grenoble Ecole de Management are part of a consortium of...

  • Published on 21 April 2020

    Covid-19 Weekly Update from the Experts at GEM. Issue No.5

    Grenoble Ecole de Management propose un 5ème numéro de ses points de vue d’experts sur les évolutions du monde engendrées par l’épidémie du Covid-19. Au programme cette semaine : confinement...

  • Published on 21 April 2020

    Covid-19 : les experts de GEM décryptent l’impact de l’épidémie #5

    Grenoble Ecole de Management propose un 5ème numéro de ses points de vue d’experts sur les évolutions du monde engendrées par l’épidémie du Covid-19. Au programme cette semaine : confinement...

  • Covid-19 Weekly Update from the Experts at GEM.  Issue No.4
    Published on 20 April 2020

    Covid-19 Weekly Update from the Experts at GEM. Issue No.4

    Grenoble Ecole de Management brings to you its fourth Covid-19 issue with opinions from its Experts on the evolutions they foresee in crisis communications, culture, innovations in health, consumer behavior and customer relationships, both during...

  • Séverine Le Loarne, esiegnant chercheur à Grenoble Ecole de Management
    Published on 20 April 2020

    Telecommuting and employee autonomy

    The Covid-19 crisis has forced many employees to start telecommuting. How can companies and managers ensure a smooth transition to telecommuting? What is the essential factor for a successful transition?

  • Covid-19 : les experts de GEM décryptent l’impact de l’épidémie #4
    Published on 16 April 2020

    Covid-19 : les experts de GEM décryptent l’impact de l’épidémie #4

    Grenoble Ecole de Management propose un 4ème numéro de ses points de vue d’experts sur les évolutions du monde engendrées par l’épidémie du Covid-19. Au programme cette semaine : communication, culture, adoption des innovations dans la santé,...

  • Cybersécurité. Prévenir plutôt que guérir !
    Published on 20 April 2020

    Cybersecurity: better safe than sorry!

    As telecommuting becomes a widespread practice during this health crisis, cybersecurity grows in importance for companies. And user awareness of these issues remains the primary factor to ensure security.

  • Pourquoi n’y-a-t-il plus de papier toilette dans les magasins ?
    Published on 20 April 2020

    Why are some store shelves empty?

    Consumption patterns are affected by many factors. Recent research highlights how basic human needs can negatively influence our consumption habits.

  • Rompre les frontières de l’individualisme grâce au confinement
    Published on 20 April 2020

    Covid-19 lockdown: a chance to reduce individualism?

    While digital technology has been accused of many things, and in particular, of reducing social interactions, the current lockdown has highlighted its importance for social good.

  • Published on 24 March 2020

    Covid-19: The Experts at GEM foresee major changes

    In just a few days, coronavirus has affected the lives of people all over the world. Its health impact is catastrophic and its economic backlash is going to be a challenge to manage. As an establishment of Higher Education, Grenoble Ecole de...

  • Published on 24 March 2020

    Covid-19 : les experts de GEM prévoient 12 changements majeurs

    En quelques jours, le coronavirus a bouleversé les habitudes à travers le monde. Son impact sanitaire est catastrophique. Son impact économique sera difficile à assumer. Paradoxalement, le Covid-19 met en lumière de nouvelles façons de voir et d’...

  • Le dilemme de la consommation énergétique des solutions digitales
    Published on 16 March 2020

    Le dilemme de la consommation énergétique des solutions digitales

    La numérisation du secteur de l'énergie constitue une évolution majeure. Toutefois, l'expérience des crypto-monnaies et du Bitcoin en particulier, soulève des questions sur la consommation d'énergie additionnelle, associée à la numérisation. Cette...

  • Carine Sébi, Enseignante Chercheure à Grenoble Ecole de Management et coordinatrice de la Chaire Energie for Society, répond à la question dans une émission Xerfi Canal.
    Published on 24 February 2020

    What does the future hold for energy plants?

    What are citizen energy communities? What scope does this movement have? What are its strengths and weaknesses?

  • Carine Sébi, Enseignante Chercheure à Grenoble Ecole de Management et coordinatrice de la Chaire Energie for Society, répond à la question dans une émission Xerfi Canal.
    Published on 24 February 2020

    Quel avenir pour les centrales energétiques citoyennes ?

    Carine Sébi, Enseignante Chercheure à Grenoble Ecole de Management et coordinatrice de la Chaire Energie for Society, répond à la question dans une émission Xerfi Canal.

  • Lorsque le numérique réinvente les métiers de l’audit financier
    Published on 18 February 2020

    The digital (r)evolution is reinventing the world of financial audits

    The digital revolution has impacted all sectors. In the field of auditing, new digital technology is reinventing auditing services and processes.

  • Service Freemium : lorsque la qualité fait la différence
    Published on 20 January 2020

    Freemium offers: quality the key to converting free users?

    Free digital services have become so commonplace that converting users to premium offers has become a major challenge for many digital companies. New research highlights quality as a key factor in successfully implementing a freemium strategy.

  • Service Freemium : lorsque la qualité fait la différence
    Published on 20 January 2020

    Service Freemium : lorsque la qualité fait la différence

    Des recherches récentes soulignent l’importance de la perception des consommateurs dans le succès d’une stratégie de service « Freemium » (gratuit + premium).

  • 	Pleine conscience : comment sa pratique est-elle investie en entreprise ?
    Published on 16 December 2019

    How has mindfulness entered the business world?

    The practice of mindfulness has become an increasingly important trend in the business world. Yet how has this ancient practice become compatible with the capitalist nature of a business?

  • Le dilemme des achats responsables à Noël
    Published on 16 December 2019

    Trending: buying an ethical Christmas gift...

    Christmas is a time for giving…” or maybe a time for shopping should we say. How can Christmas shopping and sustainable consumerism join paths?

  • Mécénat de compétences Jean-Marc Rollet, un manager détaché et engagé
    Published on 16 December 2019

    Mécénat de compétences : Jean-Marc Rollet, un manager détaché et engagé

    De 2017 à 2019, Jean-Marc Rollet a été détaché par Schneider Electric pour aider GEM à mettre en place la chaire Energy for Society. Cette expérience de « mécénat de compétences » couronnée de succès – la chaire a vu le jour début novembre - l’a...

  • Marcos Barros
    Published on 18 November 2019

    Social media: creating a virtual environment that fosters democratic debate

    Social media has revolutionized how information is shared. Whereas mass media and companies used to have relatively strong control over how ideas were communicated, social networks have created a virtual environment in which individuals can freely...

  • Gérer le deuil et la compassion dans le milieu professionnel
    Published on 18 November 2019

    Managing grief and compassion in the workplace

    The death of an employee in the workplace is a delicate, emotional situation that can be difficult for employees and managers alike. Recent research explores how managers and companies can respond to grief in the workplace and implement...

  • La Chaire Energy for Society « embarque » les citoyens dans la transition énergétique
    Published on 18 November 2019

    The Energy for Society Chair: mobilizing citizens for the energy transition

    With the growing urgency of climate change and its associated challenges, the energy transition has become of essential importance for society. As a result, the Energy for Society Chair at Grenoble Ecole de Management was launched with three...

  • Published on 24 October 2019

    Video: From social corporate progress to Economic Peace

    Dominique Steiler, Directeur Associé de Grenoble Ecole de Management, et Titulaire de la chaire de Paix économique, Mindfulness et Bien-être au travail, a été reçu par Xerfi Canal pour parler de paix économique et du progrès social en entreprise.

  • Published on 24 October 2019

    Video : Du progrès social en entreprise à la paix économique

    Dominique Steiler, Directeur Associé de Grenoble Ecole de Management, et Titulaire de la chaire de Paix économique, Mindfulness et Bien-être au travail, a été reçu par Xerfi Canal pour parler de paix économique et du progrès social en entreprise.

  • Les MOOCs géopolitiques de GEM ré-accrédités EOCCS
    Published on 15 October 2019

    GEM’s Geopolitical MOOCs re-accredited EOCCS

    Grenoble Ecole de Management’s (GEM) online training program « Global Studies: International Relations and World Politics » renews its EOCCS (EFMD Online Course Certification System) accreditation, a guarantee of quality awarded by the EFMD....

  • Le Défi de la rentrée 2019 : 700 étudiants rôdés à la controverse
    Published on 21 October 2019

    The 2019 Challenge: 700 students debate the future of society

    How can educational institutions prepare students to be better citizens and future managers? For 700 first year students in the Grande Ecole Program, the 2019 Challenge was a first step towards a greater understanding of current, major societal and...

  • Energie. La régulation des prix décourage la concurrence
    Published on 20 October 2019

    Energy: price regulation discourages competition

    A new European study analyzes the impact of price regulation on competitiveness in the European energy market. After 20 years of moving towards a liberalized energy market, the study notes that many countries report limited motivation by customers...

  • Charles-Clemens Rüling, Directeur de la Recherche à GEM, parle du défi de la confiance collective dans le secteur de la santé.
    Published on 08 October 2019

    Video: The role of trust in the new mHealth and eHealth segments

    Charles-Clemens Rüling, Associate Dean for Research at Grenoble Ecole de Management, works with a team of experts on role of trust in the mHealth and eHealth segments.

  • Charles-Clemens Rüling, Directeur de la Recherche à GEM, parle du défi de la confiance collective dans le secteur de la santé.
    Published on 08 October 2019

    Vidéo : « m-santé », « e-santé »… quelle est la place de la confiance avec ces nouveaux dispositifs numériques ?

    Charles-Clemens Rüling, Directeur de la Recherche à GEM, travaille avec une équipe d’experts sur cette question. Reçu par Xerfi Canal, il nous en dit plus sur les mécanismes de confiance en jeu dans la relation patient-médecin.

  • Enquête « sexisme et violence envers les étudiants de GEM »
    Published on 02 October 2019

    Our campaign for Gender Equality : Survey on "Sexism and violence experienced by our students

    This year, the questionnaire was completed by more than 25% of the students at the Grenoble School (approximately 800 respondents), all training programs combined. Results, analyses and actions implemented to curb this phenomenon as much as possible.

  • Des catalogues digitaux enrichis… Pour quoi faire ?
    Published on 16 September 2019

    Digitally enhanced catalogs… A winning promise?

    3D images, videos, detailed product files… Digitally enhanced catalogs offer a new, trendy marketing tool. Yet research confirms that such enhancements aren’t necessarily a worthy investment.

  • Notre-Dame de Paris : « Une ruine peut être considérée comme un monument
    Published on 23 September 2019

    Notre-Dame de Paris: A ruin can be considered a monument

    After the fire at the Notre-Dame de Paris Cathedral, questions still remain as to the causes of the fire and the solution for an authentic restoration process. Sylvain Colombero, a researcher at Grenoble Ecole de Management, shares his analysis of...

  • Published on 17 September 2019

    Video: Why are our innovation models not working?

    Sylvie Blanco, Professor-Researcher in Management and Technology, and Executive Director of Innovation at Grenoble Ecole de Management, explains in a Xerfi Canal interview.

  • Published on 17 September 2019

    Vidéo : Qu’est ce qui cloche dans notre modèle d’innovation ?

    Sylvie Blanco, Enseignant-Chercheur au Département Management et Technologie et Directrice Exécutif de l’innovation à Grenoble Ecole de Management a été reçue par Xerfi Canal pour en débattre.

  • Ismael Al-Amoudi
    Published on 02 September 2019

    Research: Who will win the AI battle?

    Xerfi Canal interviewed Ismael Al-Amoudi, professor of Social and Organizational Theory at GEM and Director of "le Centre d’Ontologie Sociale", to talk about challenges around artificial intelligence.

  • L’Art peut-il avoir une influence positive sur la perception d’une marque, d’un produit ou d’un service
    Published on 21 July 2019

    Research and art: nourishing a virtuous cycle at GEM

    Can art positively influence our perception of a brand? WIth the cooperation of a local artist, GEM researchers explore the impact of art on GEM customers.

  • La recherche prospective : épicentre de l’innovation
    Published on 22 July 2019

    Forward-looking search: encouraging cutting-edge innovation

    Innovation is at the heart of business growth, in particular for dynamic sectors such as the high tech industry. To encourage radical innovation, it’s essential to integrate a future-oriented search and analysis process throughout an innovation...

  • les festivals s’apparentent tout à la fois aux rituels d’antan, mais intègrent toujours une part de contestation. Analyse d’un subtil cocktail de conformisme et de militantisme…
    Published on 16 July 2019

    Festivals: combining conservative and anti-establishment dynamics

    Festivals may be short-lived events, but they have become important social institutions that combine conformism and contestation.

  • Published on 12 July 2019

    The hidden aspects of coaching, by Dima Louis

    Xerfi Canal a reçu Dima Louis, professeur assistant à GEM et co-auteur du livre Complex Situations in Coaching, pour qu’elle évoque les aspects cachés du coaching.

  • Published on 12 July 2019

    Vidéo : les aspects cachés du coaching, par Dima Louis

    Xerfi Canal a reçu Dima Louis, professeur assistant à GEM et co-auteur du livre Complex Situations in Coaching, pour qu’elle évoque les aspects cachés du coaching.

  • Séverine Le Loarne
    Published on 24 June 2019

    Can we talk about female entrepreneurship? Séverine Le Loarne explains her approach in an interview with Xerfi Canal

    In 2019, talking about male / female controversy in entrepreneurship no longer makes any sense. Is addressing the subject through femininity and masculinity a better way to understand it?

  • Séverine Le Loarne
    Published on 24 June 2019

    Peut-on parler d’entrepreneuriat au féminin ? Séverine Le Loarne en interview pour Xerfi Canal

    En 2019, parler de la dialectique homme/femme dans l’entrepreneuriat n’a plus de sens. Pourquoi ne pas plutôt aborder le sujet en parlant de féminité et de masculinité ?

  • Quand la réalité virtuelle entre dans le bloc opératoire
    Published on 21 June 2019

    Virtual reality to enter the operating room

    The age of virtual reality is upon us and with it, new approaches to education. Thanks to its immersive environment, virtual reality offers a unique opportunity for training in at-risk environments such as hospital operating rooms.

  • Xerfi Canal a reçu Yannick Chatelain, professeur associé à Grenoble Ecole de Management, dans le cadre de son livre "Le Strat'Ego : Les meilleures et les pires pratiques de marketing personnel".
    Published on 18 June 2019

    Video: Ridicule never killed anyone…but still watch out!

    Xerfi Canal interviewed Yannick Chatelain, Associate Professor at Grenoble Ecole de Management, to talk about his book : Le Strat'Ego : Les meilleures et les pires pratiques de marketing personnel.

  • Xerfi Canal a reçu Yannick Chatelain, professeur associé à Grenoble Ecole de Management, dans le cadre de son livre "Le Strat'Ego : Les meilleures et les pires pratiques de marketing personnel".
    Published on 18 June 2019

    Vidéo : les meilleures et les pires pratiques de marketing personnel

    Xerfi Canal a reçu Yannick Chatelain, professeur associé à Grenoble Ecole de Management, dans le cadre de son livre "Le Strat'Ego : Les meilleures et les pires pratiques de marketing personnel".

  • Published on 22 May 2019

    Climat mondial des affaires : récession en 2020 aux Etats-Unis ?

    Cet article est tiré de la dernière enquête Duke University–Grenoble École de Management qui mesure chaque trimestre, depuis plus de 20 ans, le climat des affaires tel qu’il est perçu par les responsables financiers des entreprises à travers le...

  • Comment réhabiliter les sens dans un environnement numérique ?
    Published on 24 May 2019

    How to re-integrate our senses in a digital environment?

    The 90s brought sensorial experiences to physical shops. With the digital revolution, how can we bring the same experiences to digital environments?

  • Comment gagner en valeur en co-créant avec ses clients ?
    Published on 15 April 2019

    How to increase value by co-creating with customers?

    Co-creating new services and products with customers enables companies to better match customer expectations and increase the success of their offers. With the advent of digital technology, the co-creation process has become all the more accessible...

  • Published on 25 March 2019

    Digital jobs: leading by example

    With two women in charge of its big data and information systems programs, Grenoble Ecole de Management seeks to lead by example and help break down barriers to women in the digital sector.

  • Egalité salariale hommes/femmes : Où en est-on ?
    Published on 24 March 2019

    Gender pay gap: how to move forward?

    In 2017, the gender pay gap stopped it’s decade long decrease… How can companies and governments continue to make progress on this issue?

  • Charles-Clemens Rüling, Directeur de la Recherche à GEM, parle du défi de la confiance collective dans le secteur de la santé
    Published on 22 February 2019

    Health Sector: Charles-Clemens Rüling about the challenge of collective trust

    Charles-Clemens Rüling, Associate Dean for Research at GEM and Coordinator of the Chair for Public Trust in Health

  • Charles-Clemens Rüling, Directeur de la Recherche à GEM, parle du défi de la confiance collective dans le secteur de la santé
    Published on 22 February 2019

    Santé : Charles-Clemens Rüling et le défi de la confiance collective

    Alors même que l’on constate une érosion de la confiance au quotidien, elle reste un élément clé pour le fonctionnement de notre société. Si elle atténue la complexité de nos organisations, comment la définir et quel est son rôle dans le secteur...

  • Les femmes et les métiers du numérique
    Published on 25 February 2019

    Women in a digital world

    The Grenoble Business Review continues its series on women in the digital world. We speak with Charlotte and Jalila, both of whom entered and found their place in a digital world often perceived as being open only to men.

  • Federico Pigni a propos de Digital Twins dans une interview accordée au canal Xerfi.
    Published on 14 February 2019

    Why are Digital Twins becoming a business imperative?

    What are these custom and very specific types of virtual simulations and how can they open up a multitude of new opportunities for us?

  • Baromètre du Marché de l’Énergie – Hiver 2018 : blockchain
    Published on 31 January 2019

    Energy market barometer report - Winter 2018

    The Winter 2018 edition of the Grenoble Ecole de Management (GEM) Energy Market Barometer explores the opinion of the French energy experts on the role of blockchain technology for the French energy sector. The experts were also asked about their...

  • Baromètre du Marché de l’Énergie – Hiver 2018 : blockchain
    Published on 31 January 2019

    Baromètre du Marché de l’Énergie Hiver 2018

    Cette édition de l’hiver 2018 du Baromètre du Marché de l’Energie de Grenoble Ecole de Management (GEM) sonde l’opinion des experts français de l’énergie sur le rôle de la technologie Blockchain au sein du secteur énergétique français. Les experts...

  • Published on 24 January 2019

    Women and digital jobs: a love-hate affaire?

    The digital sector is booming, yet only 16% of technical jobs are filled by women. As a recent graduate of GEM’s Advanced Master’s in Big Data, Zineb Bennis shares her positive experience in the world of data science.

  • Olivier Trendel est enseignant-chercheur à Grenoble Ecole de Management, spécialisé dans le comportement du consommateur.
    Published on 21 December 2018

    An image is worth a 1,000 words

    Recent research demonstrates the power of images, in particular when trying to raise public awareness or change ingrained habits.

  • la théorie des perspectives
    Published on 21 December 2018

    Cognitive bias: how risk affects decision-making

    Why do we double down and risk losing everything at a casino yet refuse to accept other bets that have much better odds? Risk aversion and cognitive bias help us understand unwise decisions.

  • Ritalba Lamendola
    Published on 05 November 2018

    Testimonial: A scientific background in my DBA experience

    When I started my Doctorate of Business Administration at Grenoble Ecole de Management four years ago, about 20 years had passed since I had earned my PhD in Chemistry. Since that milestone, I had been in several senior business management positions...

  • Charles-Clemens Rüling
    Published on 16 October 2018

    New Dean appointed to lead Research

    Grenoble Ecole de Management (GEM) has appointed Charles-Clemens Rüling, professor of organization theory, as its new Associate Dean for Research. His long standing experience in conducting and managing high-level academic research, his publication...

  • Gazi Islam, chercheur à Grenoble Ecole de Management
    Published on 27 September 2018

    Does permaculture offer an interesting alternative for human organizations?

    Permaculture is usually thought of as a farming practice. Yet knew research explores its potential to help us reorganize society. Thanks to its alternative approach to organizations, permaculture could offer us a positive solution to overcome...

  • Green Morocco évalue la stratégie de transition énergétique du pays
    Published on 12 July 2018

    Green Morocco: the Advanced Master’s in Energy goes to Morocco

    Morocco is helping lead the energy transition in Africa. As part of the Advanced Master’s in Energy, Grenoble Ecole de Management students traveled to Morocco in order to evaluate the country’s energy environment and strategy.

  • les fondamentaux pour bien gérer son marketing personnel.
    Published on 12 July 2018

    The fundamentals of personal marketing

    Successful personal marketing is an art. How can you go beyond compulsive tweeting or an excessive use of social networks in order to create a solid strategy to build and maintain your e-reputation?

  • l’état des technologies de stockage de l’énergie en France
    Published on 05 July 2018

    Energy market barometer report - Summer 2018

    This Summer 2018 edition of the Grenoble Ecole de Management Energy Market Barometer explores the opinion of French energy experts on the state of energy storage technologies in France. The experts were also asked about building energy savings and...

  • l’état des technologies de stockage de l’énergie en France
    Published on 05 July 2018

    Baromètre du Marché de l’Énergie Été 2018

    Cette édition de l’été 2018 du Baromètre du marché de l’énergie de Grenoble École de Management (GEM) explore l’avis des experts français de l’énergie sur l’état des technologies de stockage de l’énergie en France. Les experts ont également été...

  • Comment les primes influent la vente de produits neufs ou recyclés ?
    Published on 19 June 2018

    Sales Incentives: Balancing New and Remanufactured Goods

    Remanufactured goods can provide companies with higher profit margins. But, it’s essential for companies to implement a strategy that adequately balances the sale of new and remanufactured products.

  • Chirag Patel et Christophe Haon
    Published on 18 May 2018

    Research: Retail Website Performance, to Outsource or not to Outsource?

    To improve sales, retail websites focus on personalizing their web pages and increasing their influence on social networks. To achieve these goals, should they rely on internal resources or call on external service providers? A study of 105 U.S....

  • sabatier-genet-bojovic
    Published on 23 April 2018

    Research: Defining Your Business Model Through Experimentation

    Innovative companies rely on experimentation to develop their business models. However, this approach can be quite costly and the risks are underappreciated. Two GEM researchers recently analyzed the experiences of startups in the connected health...

  • Published on 11 April 2018

    Comment accélérer la croissance des start-up ?

    Quels sont les mécanismes qui permettent d’évaluer le potentiel des entreprises high tech ? A partir des résultats d’une étude menée aux Etats-Unis avec John Stayton sur les accélérateurs d’entreprises, Vincent Mangematin présente trois méthodes d’...

  • Pourquoi les DRH doivent-elles se saisir du digital ?
    Published on 26 March 2018

    Why Is the Digital Revolution Essential for HR?

    The digital revolution is impacting all areas of business. While HR are particularly affected by this change, it’s an opportunity for them to focus their efforts on the “employee experience”.

  • paiement mobile
    Published on 26 March 2018

    How to Encourage User Adoption of Mobile Payment Options?

    Despite the convenience of mobile payment technology, customer adoption of this new technology is not a given. How can companies build on previous internet experience to facilitate this transition?

  • Transition énergique : quand l’e-mobilité détrônera les véhicules thermiques
    Published on 26 March 2018

    Energy Transition: When Will Electrical Mobility Take Over?

    Electrical mobility has become an important factor in the global energy transition. Yet many challenges remain to creating a carbon-free alternative to traditional cars and transportation.

  •  Thibault Daudigeos is a researcher in Sustainability, Corporate Social Reponsibility, Alternative forms of Organization, Sharing economy, and new models of management at Grenoble Ecole de Management.
    Published on 26 February 2018

    Research: A Framework to Understand the Sharing Economy

    The sharing economy encompasses an immense range of actors, including everything from majors economic players (e.g., Airbnb and Uber) to local community-based initiatives (e.g., repair cafés or fablabs). With such a variety of players, it is...

  • Must the U.S. Lead the Digital Revolution?
    Published on 22 February 2018

    Must the U.S. Lead the Digital Revolution?

    As the digital revolution unfolds, the U.S. and Silicon Valley have so far led the march. What role can Europe play in this major evolution?

  • Making Sense of Heritage Luxury Brands: Consumer Perceptions across Different Age Groups
    Published on 22 February 2018

    Making Sense of Heritage Luxury Brands: Consumer Perceptions across Different Age Groups

    Lama Halwani started the DBA journey in 2015 at GEM. Her article about heritage luxury brands has recently been accepted in its current form for publication in Qualitative Market Research.

  • Published on 22 January 2018

    Energy market barometer report - Winter 2017-2018

    This Winter 2017-2018 edition of the Grenoble Ecole de Management (GEM) Energy Market Barometer explores the opinion of French energy experts about the challenges of e-mobility for the electricity sector in France. The experts were also asked where...

  • Published on 22 January 2018

    Baromètre du Marché de l’Énergie – Hiver 2017

    Cette édition Hiver 2017-2018 du Baromètre des marchés de l’énergie de Grenoble Ecole de Management (GEM) analyse l’opinion d’experts français du secteur de l’énergie sur les défis de la mobilité électrique (e-mobilité). Les experts ont également...

  • Published on 18 January 2018

    Technology Sourcing: How to Optimize Web Performance?

    To increase the performance of retail websites, companies should explore both internal tech development and outsourced tech services. New research confirms the advantage of mixing technology sources.

  • Les conditions licites de la cybersurveillance du salarié
    Published on 25 January 2018

    Workplace Cyber Surveillance: Rights and Obligations

    Can a business spy on its employees? Yes, within certain limits. Discover how European courts regulate workplace cyber surveillance.

  • Les conditions licites de la cybersurveillance du salarié
    Published on 25 January 2018

    Cybersurveillance : Quels droits et obligations pour l’employeur (et réciproquement) ?

    La Cour européenne des droits de l’homme impose des limites au contrôle des communications électroniques par l’employeur, qui reste régi par chaque Etat membre.

  • Séverine Le Loarne, esiegnant chercheur à Grenoble Ecole de Management
    Published on 14 December 2017

    Social Entrepreneurship: Opportunity or Altruism?

    Why are social entrepreneurs more often women? What motivates their engagement? New research bring into question old stereotypes.

  • Caroline Cuny, GEM
    Published on 14 December 2017

    Going Digital to Improve In-Store Customer Relations

    How can digital technology help companies improve a customer’s shopping experience? We look at emerging trends such as artificial intelligence, facial recognition and olfactive marketing.

  • Analogical Reasoning, Generating Innovative Ideas With Customers
    Published on 08 December 2017

    Research: Analogical Reasoning, Generating Innovative Ideas With the Help of Customers

    All innovation processes begin with the generation of new ideas, the majority of which end up not being useful. To improve this process, businesses are involving customers. However, the quality of ideas generated by customers is often quite...

  • Analogical Reasoning, Generating Innovative Ideas With Customers
    Published on 08 December 2017

    Recherche : Créativité des consommateurs, comment bien utiliser la pensée analogique ?

    Si vous demandez à des consommateurs d’être créatif en faisant des analogies, ils émettront beaucoup d’idées de produits ou de services. Mais si vous voulez de bonnes idées, il faut également tenir compte de leur niveau d’expertise afin de bien...

  • indicateurs de bien-être et de richesses soutenables
    Published on 01 December 2017

    IBEST: Developing Indicators for Sustainable Well-Being

    Are profits and performance the only indicators of success? As businesses and governments around the world begin to question this vision, the Grenoble metropolis has launched a new initiative to develop indicators that measure the sustainability and...

  • Diogo Hildebrand, researcher and Corporate Social Responsibility expert at Grenoble Ecole de Management
    Published on 17 November 2017

    Research: How Do Consumers Evaluate Corporate Social Responsibility?

    From fighting poverty and illness to providing disaster relief, corporations around the world dedicate considerable resources to corporate social responsibility (CSR). Contributions come in a variety of forms such as monetary donations, the donation...

  • Diogo Hildebrand, researcher and Corporate Social Responsibility expert at Grenoble Ecole de Management
    Published on 17 November 2017

    Recherche : De quelle manière les consommateurs évaluent-ils la Responsabilité Sociale des Entreprises (RSE) ?

    De la lutte contre la pauvreté et la maladie à l'aide aux sinistrés, les entreprises du monde entier consacrent des ressources considérables à leur politique RSE. Cela peut prendre différentes formes : dons en argent, dons de matériel ou bénévolat...

  • Certifications ISO : ce qu’il faut savoir avant de se lancer
    Published on 12 October 2017

    When to Invest in ISO Standards?

    The number of certifications for businesses continues to grow year after year. While ISO standards have become commonplace for many companies in Europe, few companies question whether such an investment provides a good return on investment.

  • Erno TORNIKOSKI is a Professor in Entrepreneurship at Grenoble Ecole de Management.
    Published on 28 September 2017

    Research: Entrepreneurship, understanding Technology-Based Competitive Advantage

    Policy-makers, researchers and entrepreneurs generally agree that R...

  • Erno TORNIKOSKI is a Professor in Entrepreneurship at Grenoble Ecole de Management.
    Published on 28 September 2017

    Recherche : Entrepreneuriat, comment la technologie peut devenir un avantage concurrentiel

    Décideurs, chercheurs et entrepreneurs conviennent facilement que la R...

  • La nouvelle chaire de recherche Anosmie, rendre visible l’invisible identifiera de nouveaux business models en lien avec les biotechnologies pour les anosmiques
    Published on 08 July 2017

    Anosmia: a Research Chair to Raise Public Awareness

    Grenoble Ecole de Management launches a new chair to promote research and development on anosmia, a condition that causes patients to lose their sense of smell.

  • Published on 23 June 2017

    Energy market barometer report - Summer 2017

    This Summer 2017 edition of the Grenoble Ecole de Management (GEM) Energy Market Barometer explores the opinion of French energy experts on the effects of Brexit on Europe's internal energy market. French experts were also asked about the investment...

  • Published on 23 June 2017

    Baromètre du Marché de l’Énergie – Été 2017

    Cette édition Été 2017 du Baromètre du marché de l’énergie par Grenoble Ecole de Management sonde l'opinion des experts français de l'énergie au sujet des effets du Brexit sur le marché intérieur européen de l'énergie. Les experts français ont...

  • Published on 17 June 2017

    Nanovalor: a Platform to Evaluate the Value of New Tech

    Emerging technology can impact society and the economy in a variety of ways. Nanovalor creates a platform to analyze and learn about the value of new tech.

  • Une quarantaine de collaborateurs Ubisoft en France sont issus de Grenoble Ecole de Management
    Published on 15 May 2017

    Recruitment: How Does Ubisoft Rely on Its Alumni Employees?

    Alumni from various schools can be a precious asset for companies to build connections with potential recruits.

  • Cybersécurité : prévenir les risques spécifiques aux TPE/PME
    Published on 17 May 2017

    Cybersecurity: the Challenge for SMEs

    SMEs are a prime target for cybercriminals. Training remains the best defense against such threats.

  • Pourquoi des entreprises investissent dans la création d’un Mooc ?
    Published on 07 April 2017

    Why Are Companies Investing in MOOCs?

    The New Energy Technologies MOOC provides an innovative portal to promote a culture of renewable energy. In addition, MOOCs enable companies to share expertise and foster collaboration.

  • Gazi Islam, professor of business administration at Grenoble Ecole de Management.
    Published on 20 March 2017

    Is It Time to Work on the Weekend?

    How are markets and capital using new economic models to eat away at our free time on weekends? Gazi Islam, a researcher and professor at Grenoble Ecole de Management, studies individual and organizational work experiences. He recently looked at how...

  • research on Contextual Television Advertising
    Published on 28 February 2017

    Research: Questioning the Effectiveness of Contextual Television Advertising

    As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...

  • research on Contextual Television Advertising
    Published on 28 February 2017

    Recherche : Quelle efficacité pour la publicité contextuelle à la télévision ?

    Du fait de la digitalisation de leurs activités économiques et marketing, les entreprises se préoccupent de plus en plus de l’efficacité de leurs campagnes publicitaires. Le taux de conversion, mesuré comme le nombre de transactions en ligne par...

  • BAROMÈTRE DU MARCHÉ DE L’ENERGIE
    Published on 13 March 2017

    Energy Market Barometer Report: Winter 2016

    This Winter 2016 edition of the Grenoble Ecole de Management Energy Market Barometer explores the opinion of French energy experts about the decentralization of the electricity sector in France. French experts were also asked where the focus of...

  • BAROMÈTRE DU MARCHÉ DE L’ENERGIE
    Published on 22 September 2016

    Baromètre du Marché de l’Energie - Hiver 2016

    Cette édition Hiver 2016 du Baromètre du marché de l’énergie par Grenoble Ecole de Management sonde l’opinion des experts français de l’énergie sur la décentralisation du secteur électrique français. Dans le cadre du changement de présidence à venir...

  • Gazi Islam, professor of business administration at Grenoble Ecole de Management.
    Published on 20 March 2017

    Quand le temps libre se réduit au profit du travail et du capital

    Gazi Islam démontre que la colonisation de l’espace de loisirs par le travail crée les conditions sociales et psychologiques permettant au travail de se faire.

  • Study Trip to Barcelona for Advanced Master in Energy Management students
    Published on 26 January 2017

    Advanced Master in Energy Management: 2016 Energy Study Trip to Barcelona

    Back from Barcelona, our destination in 2016, with all the students of the GEM/Ense3 advanced Ms in Energy Management...

  • MIA BIRAU, Post-doc au département Marketing  Doctorate of Philosophy, Grenoble Ecole de Mangement
    Published on 18 October 2016

    Research: The Psychological Factors of Household Food Waste

    More than 800 million people worldwide are undernourished. And despite this, we waste a third of our global food supply every year. Despite the development of many good practices to reduce household waste, food is often squander unintentionally. In...

  • Comment se prémunir de l’infobésité
    Published on 10 January 2017

    How to Avoid an Information Overload?

    You cannot multi-task. Prioritizing is the key to efficiency.

  • Comment se prémunir de l’infobésité
    Published on 10 January 2017

    Infobésité : comment s'en prémunir ?

    La surcharge d’informations numériques appauvrit notre mental, nous exposant au burnout. La chaire des Talents de la transformation digitale édite un guide de bonnes pratiques

  • Published on 02 January 2017

    Les frais bancaires : une nouvelle source de revenus pour les banques ?

    La chute des taux d’intérêt a entrainé une baisse des profits bancaires. Les banques compensent ce manque à gagner en augmentant les frais bancaires. Virginie Monvoisin et Grégory Vanel analysent la situation dans un article de The Conversation.

  • Published on 22 November 2016

    Anosmie: comment vivre sans odorat ?

    L’anosmie se caractérise par la perte totale ou partielle de l’odorat, environ 5% de la population est touchée. Il n’existe encore pas de traitement fiable .Comment aider les anosmiques et faire reconnaître ce handicap invisible ? Ce sont les...

  • research on logo makeover perception
    Published on 18 October 2016

    Time for a Logo Makeover? Make it a Hit!

    A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...

  • Research: Digital Transformation of the Electricity Sector in France and Germany
    Published on 18 October 2016

    Digital Transformation: the Electricity Sector in France and Germany

    Remote meters, mobile apps to control energy consumption, smart grids… It’s time for the energy sector to embrace the digital transformation.

  • MIA BIRAU, Post-doc au département Marketing  Doctorate of Philosophy, Grenoble Ecole de Mangement
    Published on 11 October 2016

    Recherche : gaspillage alimentaire : oui aux produits moches

    Grenoble Ecole de Management (GEM) publie les résultats de ses recherches sur les leviers psychologiques du gaspillage alimentaire. Un des objectifs est de contribuer à la prévention de certains comportements.

  • research on logo makeover perception
    Published on 18 October 2016

    A nouveau logo, nouvelle image : comment réussir la transition ?

    En janvier 2014, Grenoble Ecole de Management affichait un nouveau logo, aux couleurs de ses performances et de ses orientations. Caroline Cuny et Marianela Fornerino, professeurs au département marketing à GEM, et Julien Grobert, ancien assistant...

  • Research: Digital Transformation of the Electricity Sector in France and Germany
    Published on 18 October 2016

    Transition numérique dans le secteur électrique : Regards croisés franco-allemands sur les défis et opportunités

    Grenoble Ecole de Management et le ZEW, le Centre de recherche économique européenne, réalisent chaque semestre une enquête auprès d’experts du marché de l’énergie opérant dans l’industrie, la science, et l’administration publique en France et en...

  • Research on sharing economy
    Published on 18 October 2016

    L’économie du partage : entre réussites, paradoxes et désillusions

    Thibault Daudigeos, professeur, et Vincent Pasquier, doctorant en Sciences de Gestion à Grenoble École de Management, ont établi une cartographie en trois dimensions de l’économie du partage, dans un article issu de leurs travaux de recherche,...

  • Published on 22 September 2016

    Energy market barometer report - Summer 2016

    Digital transformation in the electricity sector: this Summer 2016 edition of the Grenoble Ecole de Management Energy Market Barometer explored the assessment of French Energy experts regarding the digital transformation of the electricity sector in...

  • Published on 22 September 2016

    Baromètre du Marché de l’Energie : Été 2016

    Transformation numérique dans le secteur de l’électricité : cette édition Été 2016 du Baromètre du marché de l’énergie par Grenoble Ecole de Management sonde l’opinion des experts français de l’énergie au sujet de la transformation numérique du...

  • Published on 19 March 2017

    Easy-to-Read Food Labels Increase Intention to Purchase

    The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital...

  • Published on 19 March 2017

    Recherche : Informations nutritionnelles, gare à l’effet boomerang des efforts de clarté

    Plus la fiche d'informations nutritionnelles d'un produit est lisible et facile à assimiler, plus les intentions d'achat des consommateurs augmentent. Y compris si le produit est mauvais pour la santé ! Un éclairage inédit sur les efforts de...

  • Published on 13 September 2016

    Dans les entrailles de Pokémon Go

    De l’utilisation abusive des datas collectées à la constitution d’un algorithme capable de prédire le comportement des utilisateurs, Nathalie Devillier met en lumière l’opacité de l’application Pokémon Go. Une technologie qui attise les...

  • Federico Pigni, Professor at Grenoble Ecole de Management
    Published on 01 July 2016

    Research: Creating Value from Digital Data Streams

    The big data era is upon us. Startups, major companies, organizations and governments are all rushing to extract essential insights from big data. Yet in doing so, many have overlooked the potential value of the digital data streams (DDS) that make...

  • Federico Pigni, Professor at Grenoble Ecole de Management
    Published on 01 July 2016

    Recherche : Le big data temps réel, une nouvelle source de création de valeur

    Enregistrés et analysés en quasi temps réel grâce aux progrès de la technologie, les flux de données du big data donnent naissance à de nouveaux services créateurs de valeur. Une étude portant sur 171 initiatives du monde entier décrypte la logique...

  • Published on 30 June 2016

    Grenoble Ecole de Management rejoint l’International Telecommunication Union (ITU) de l'ONU

    Grenoble Ecole de Management devient la première école de management dans le monde, et le premier établissement d'enseignement supérieur en France à rejoindre l’International Telecommunication Union (ITU), agence spécialisée des Nations Unies basée...

  • Published on 30 June 2016

    Joining the UN’s International Telecommunication Union (ITU)

    Grenoble Ecole de Management becomes the first Business School in the world, and the first higher education institution in France to join the prestigious International Telecommunication Union (ITU), the United Nations specialized agency based in...

  • Business Transfer Ecosystem in France: Situation Analysis in 2015
    Published on 22 June 2016

    Business Transfer Ecosystem in France: Situation Analysis in 2015

    Every year, approximately 150,000 business transfers fail in Europe threatening some 600,000 jobs. BTAR's European project, launched in early 2015, aims to target the vulnerabilities in business transfer systems and draw on best practices in order...

  • Published on 06 June 2016

    Les nouveaux business du célibat expliqués

    Business model et célibat sont deux notions qu’on voit rarement ensemble. Et pourtant. Revenons un instant sur la notion de business model. Teece définit un business model comme l’anticipation du top management de ce que les clients souhaitent,...

  • Research: the impact of performance evaluations on an individual's network.
    Published on 22 April 2016

    Research: Positive Performance Evaluations Help Employees Develop Internal Networks

    Interactions are an essential part of any organization. Whether it is receiving help from colleagues or gaining access to crucial information, developing a strong internal network makes it easier for an employee to get things done. This latest study...

  • Research: the impact of performance evaluations on an individual's network.
    Published on 22 April 2016

    Recherche : Les salariés reconnus font prospérer leur réseau interne

    Un salarié dont le niveau de performance est reconnu par ses managers étend son réseau de contacts au sein de son entreprise et l'exploite davantage. Dans le cas contraire, il réduit le nombre de ses contacts. C'est la conclusion d'une étude sur 150...

  • websites such as TripAdvisor have given consumers the power to impact a company's image.
    Published on 22 March 2016

    TripAdvisor: How Companies React to Negative Ratings

    The world wide web has revolutionized the hotel, restaurant and other travel-related industries. From online bookings to customer ratings, companies have to learn how to operate in this new environment. While an organization's market identity used...

  • websites such as TripAdvisor have given consumers the power to impact a company's image.
    Published on 22 March 2016

    Recherche : TripAdvisor ou l’irrépressible montée du pouvoir des consommateurs

    A travers TripAdvisor, les clients ont une influence croissante sur la réputation des hôtels et ces derniers répondent de plus en plus aux avis défavorables. C'est ce que montre une étude menée entre 2002 et 2012 sur les avis des clients de 600...

  • Research: Creating Visitor Engagement Through Music
    Published on 29 February 2016

    Research: Creating Visitor Engagement Through Music

    Digital communications have created an information overload for customers. To stand out on the world wide web, companies have to offer clients a high-impact experience. When used properly, music provides a simple yet effective means of creating a...

  • Published on 04 February 2016

    Low oil prices cause investment in renewables, biofuels and energy efficiency technologies to decrease

    The current weak price of crude oil is having an adverse impact on the amount of investment in renewables for heat generation, biofuels, and energy efficiency technologies, according to Grenoble École de Management’s Energy Market Barometer Reading.

  •  Thibault Daudigeos is a researcher in Sustainability, Corporate Social Reponsibility, Alternative forms of Organization, Sharing economy, and new models of management at Grenoble Ecole de Management.
    Published on 26 January 2016

    Recherche : Responsabilité sociale des entreprises globalisées, plus facile à dire qu’à faire

    Les démarches de Responsabilité sociale des entreprises (RSE) sont censées créer de la valeur. Pourtant, elles peinent à se mettre en place dans les secteurs où les chaînes de valeur sont éclatées : elles coûtent cher et ne profitent pas forcément à...

  • Published on 07 January 2016

    Baromètre du climat des affaires : l’optimisme se stabilise

    Nous rapportons dans ce document la perception du climat des affaires par les responsables financiers français et la comparons aux résultats obtenus en Europe et dans le reste du monde. Nous évaluons également les sources de risque pour l'entreprise...

  • Published on 04 January 2016

    Recherche : Produit d’origine locale, une mention qui parle au consommateur

    La mention « origine locale » apposée sur un produit alimentaire déclenche chez le consommateur des perceptions plus positives et une intention d'achat plus forte qu'un produit d'une autre région française. Trois études portant sur 632 consommateurs...

  • Published on 28 October 2015

    The influence of humor on the attitudes and behaviors of interns

    Internships have become both an important part of undergraduate education and a critical tool for management education and organizational recruitment

  • -	Projet CHESS – Connected Health Early Stage Researcher Support System
    Published on 08 September 2015

    Connected Health: the New Health Management Models

    Save lives and improve quality of living during and after treatment in the most cost-effective way: the promises of connected health are opening encouraging horizons for the future of healthcare systems. Connected health will contribute to creating...

  • -	Projet CHESS – Connected Health Early Stage Researcher Support System
    Published on 08 September 2015

    Santé connectée : les nouveaux modèles de management de la santé

    Sauver des vies, améliorer la qualité de vie pendant et après le traitement, le tout au meilleur prix : les promesses de la santé connectée ouvrent des horizons encourageants pour l’avenir des systèmes de santé. Elle contribuera à créer un...

  • Rüling Charles-Clemens, Professor GEM
    Published on 08 September 2015

    AMJ Best Article 2014 : Congratulations to Clemens Rüling

    This summer at Vancouver, during last conference « Academy of Management Annual Meeting » Clemens Rüling and his co-authors received the prize of the“AMJ Best Article 2014” for their article on the evolution of United Nations conferences on climate...

  • Published on 07 September 2015

    Energy market barometer report: the development of energy prices

    The next Conference of Parties to the United Nations Framework Convention on Climate Change (COP21) will take place in Paris from 30 November to 11 December. The Paris Climate Summit, announced as one of the biggest climate negotiations in history,...

  • Published on 16 July 2015

    Research: Unraveling the Link Between Managerial Risk-Taking and Innovation - the Mediating Role of a Risk-Taking Climate

    Innovation has become a crucial factor for companies looking to maintain their competitive advantage. Yet creating innovative ideas requires a certain level of risk-taking. While research on this subject has focused primarily on risk-taking at one...

  • Published on 03 July 2015

    Making a success of your business transfer: new tools developed for a European project

    Every year, approximately 150,000 business transfers fail in Europe threatening some 600,000 jobs. BTAR's European project, launched in early 2015, aims to target the vulnerabilities in business transfer systems and draw on best practices in order...

  • Published on 22 June 2015

    Research: Microeconomic Degrowth, Community Supported Agriculture

    Economic growth is the cornerstone of mainstream macroeconomics. In the face of economic crises and unemployment, growth has long been the only acceptable solution. Yet many issues have started to challenge this dominant economic model. As a result...

  • Recherche : nutrition des sportifs et plaisir
    Published on 16 June 2015

    Is It Fun or Exercise ? The Framing of Physical Activity Biases Subsequent Snacking

    While the benefits of exercising are widely accepted by consumers and healthcare providers, people who begin an exercise program don't necessarily lose weight. A fact that can be frustrating not only for practitioners, but their coaches and...

  • Mark Olsthoorn, professor and researcher at Grenoble Ecole de Mangement
    Published on 07 April 2015

    Recherche : Effacement de consommation électrique, pourquoi les industriels hésitent

    En acceptant de réduire leur consommation électrique lors de pics de demande, les industriels faciliteraient l'équilibrage des réseaux de distribution. Or, ils ont de solides arguments pour ne pas jouer la carte de la flexibilité. Une étude les...

  • Vincent Mangematin, Associate Dean for Corporate Relations and Research at Grenoble Ecole de Management
    Published on 17 March 2015

    Orchestrating Innovation with User Communities in the Creative Industries

    In search of continuous innovation, the digital creative industries have expanded their interactions with user communities to develop their products. This study highlights the evolution of these company-user relationships that allow for fluid...

  • Published on 16 January 2015

    Nostalgia makes consumers more likely to spend or donate money

    The use of nostalgia has been a top trend in marketing in the last few years, in commercials, product lines and even TV shows. The present study demonstrates that feeling nostalgic weakens the desire to hold on to money, and makes it easier to part...

  • Published on 16 January 2015

    Recherche : Pourquoi la nostalgie vous donne envie d’acheter

    La mode actuelle des produits « rétro » ou vintage ne doit rien au hasard. Une étude co-écrite par Jannine Lasaleta, chercheur à GEM, montre que ce qui suscite un sentiment de nostalgie réduit simultanément l’attrait pour l’argent. Le dépenser...

  • Joachim Schleich, professor and energy markets experts at Grenoble Ecole de Management
    Published on 01 December 2014

    Research: Switching to energy efficient lighting : a bright idea!

    Energy efficiency policies such as the EU ban on incandescent light bulbs (and on halogen ones in the near future) have been the subject of much discussion in the last few years. The majority of the academic community predicted that new emerging...

  • Published on 07 November 2014

    Research : Digitization, Changing How We Work and Coordinate Projects

    All of us use digital tools and objects that can now be shared and combined in a variety of ways. This change has profoundly influenced the organization of work with projects being divided according to specialization and geographical location.

  • Published on 07 November 2014

    Recherche : Effets spéciaux pour le cinéma, l’art de faire collaborer 60 métiers

    Comment les spécialistes des effets spéciaux collaborent-ils sur un même film alors qu’ils appartiennent à 60 métiers différents et sont répartis dans le monde entier ? Deux chercheurs de GEM ont étudié les mécanismes de coordination qui structurent...

  • Erno TORNIKOSKI is a Professor in Entrepreneurship at Grenoble Ecole de Management.
    Published on 16 September 2014

    Research: How can the start-up process be accelerated?

    Success or failure of new businesses is what most studies related to the start-up process focus on. However, in today's dynamic market, time is a highly critical issue for nascent entrepreneurs.