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MSc Marketing Management

Program duration
2 years: 7 months on campus + 4-6 months internship (year 1), 4 months on campus + 4-6 months internship (year 2)
Degree level
Entry requirements
Bachelor-level undergraduate degree in any subject. Fluency in English
Full program fees
€12,500 per year/ Sept 2022 intake

Prepare for a Successful Career in Marketing

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.


Skills Acquired:

    • Design and manage diverse teams within a global environment.
    • Demonstrate a high-level of critical analysis of organizational, economic and geopolitical challenges with an ability express your ideas in a clear and coherent manner.
    • Fully assess the ethical, environmental impact of decisions and actions of your organization.
    • Understand the key challenges and functions of different departments and services within your organization and interact with them in an efficient and constructive manner.
    • Generate innovative and adaptable ideas and solutions to overcome the changing environment of your organization.
    • Work efficiency in a technology focused environment thus demonstrating robust digital proficiency.
    • Demonstrate an in-depth comprehension of the key present and future challenges within the context of your chosen specialization.

Our Strenghts

    • Prepare to work in an international environment:
      Gain the skills and knowledge needed to support marketing activity in an international environment.
    • Learn from experts:
      Participate in classes taught by international marketing professionals and highly qualified academic experts.
    • Network internationally:
      Network with top companies to explore new career opportunities and immerse yourself in a classroom with students from all around the world.
    • Learn the core competencies to develop a successful career:
      The classes will cover four major areas: digital marketing, strategic management, marketing management and core business skills. Specific areas such as research, consumer behaviour, and customer relationship management are also covered.
    • Combine academic theory with a practical approach:
      Learn through case studies and real-life examples to provide a hands-on approach.
    • Learn how to make sound strategic marketing decisions:
      Develop your critical thinking and analytical skills as well as your soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

A Word from the Program Director

  • “A great deal of Marketing activities has changed since the dawn of the Internet and the rise of digitalization of business. Today, having a strong in-store or mass media presence is no more a requisite to be a successful brand. Our MSc program is built to teach you the competencies needed to launch a successful global career in this rapidly changing and demanding environment. With our team of Professors (both international academics and professional experts) and with the participation of leading companies and alumni (experts in their business), we will help you to develop your skills across a wide scope of Marketing and Business related topics." - Laurie Balbo 
Interview with Laurie Balbo, Program Director, on Campus Channel - January, 2021
Program content applies to Year 1 & Year 2 - 2022 Intake and is subject to change. 

Program Content*

*The program may be subject to change.

Year 1: Core Courses

  • Essential Business Skills

    Strategic Management
    Project Management
    Business Research
    Corporate Finance
    Foreign language


    Strategic Marketing and Marketing Planning
    Marketing Psychology and Consumer Behaviour

  • Professional Development Skills

    International Negotiations
    Sustainability in the Business Environment
    Reflexivity & Professional Development
    Foreign language


    Pricing policy
    Brand Management and Product Development (Study trip)
    Innovation through Design OR Creative Thinking

    Individual Tracks

    Students choose one of the following:

    Professional track: Four to six months internship or full-time employment, anywhere in the world
    Professional Certificate Track: Students choose from a number of professional online certificates

    Total : 225 hours

Year 2: Specialisation

  • Marketing Research
    Digital Marketing 1: Strategy, Planning & Channels
    Digital Marketing 2: Analytics
    Customer Relationship Management
    Integrative Case Study
    Digital Marketing 3: Content Marketing
    Foreign Language

  • Responsible Leadership & Future Organisations

    Students choose one of the following.

    Professional track

    Four to six months internship or full-time employment, anywhere in the world.

    Research Track

    Research Project

    Academic Track

    Online certificate course

    Total : 210 hours


A full two-year program with more than 400 hours of taught classes including the latest managerial theory, real-world case examples and practical experience. Students typically have 12-15 hours class time per week supplemented by around 30 hours group work and private study. The MSc offers up to 12 months’ work experience and 4 distinct international study / work opportunities. This includes a study trip and one-semester exchange option and two internship possibilities. An academic dissertation enables deep and insightful analysis of one of key issues or challenges faced by organizations today. The strong diversity of faculty and students reinforces the international dimension of the program.


The validation of skills and competences is acquired through continuous assessment, assignments, exams, and professional experience. Both written and oral communication skills are fully assessed throughout the program. In addition, to graduate, students will have to complete a 4-6 month international experience during their studies.In addition, to graduate, students will have to complete a 4-6 month international experience (academic or professional) during their studies.

MSc Academic Dissertation

The specialized academic dissertation is one of the core components of the second year of the program. Students begin in September and will complete it by the end of the academic year.

The academic dissertation asks students to understand and analyze a key business or managerial issue. Students first undertake an extensive review of our current knowledge of the issue through an in-depth literature review. Working with their tutor, students then identify an area that requires further exploration (Research Gap) and a methodology for filling that knowledge gap (Research Design). Students will undertake original research (Data Collection) to fill the pre-defined gap before writing up their findings and considering their personal contribution to the chosen research domain. This includes an analysis of the academic and practical / managerial implications of their research.

With 100 active permanent researchers, eight research teams, more than 200 doctoral students, Grenoble EM is one of the leaders in management research in Europe. Students will thus be assigned a specialised academic tutor with considerable experience of this type of research as well as knowledge of the field or domain to be studied. Students may also adopt a wide range of different research methodologies to reinforce the intellectual skills that will be required by their future employer. Certain research by previous students has been published.

Semester exchange in accredited GEM partner

The international exchange option is one of the four international opportunities offered to Grenoble EM MSc students during the two-year program. With nearly 40 years of international development experience, Grenoble EM is able to offer exchange options from its prestigious network of partner institutions.

The full one semester exchange is situated during the autumn semester of year two of the program. Students who successfully complete year one will be eligible to apply for this exchange. Applications are completed in the early Spring of year 1. Confirmation of the exchange offer will be made later that same semester.

Students complete a full credit semester on program than has been pre-validated by Grenoble EM. Chosen courses are designed to strengthen the specialization that they have chosen. Credits from this tailored-made semester will then be transferred back to the Grenoble EM MSc and thus count for the final degree award.

Additional travel costs / accommodation etc. are be met by the students.

Integrative Marketing Case Study

Using an existing business, the Live Business Case will provide the students with the opportunity to reflect on and integrate all aspects of the taught program. Students will analyze a specific marketing problem in the company and use their skills and knowledge to contextualize issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

Personal and Professional Development Workshops

In addition to the core courses, students have the opportunity to attend personal and professional development workshops led by professionals, industry and subject matter experts. These will strengthen the employability profiles of graduates to help them achieve their career goals. Students will also have access to individual counselling sessions, interaction with corporate partners and online resources with jobs and internship opportunities as well as access to specific in house sectorial career focused communities.


Classes are taught by GEM faculty, visiting professors from top universities worldwide, and top business professionals. Most of the permanent faculty is engaged in applied research. Their teaching links theory to practice through authentic business cases. Their diverse cultural and international background gives a strong international dimension to the program.
View all Faculty


"After my bachelor in Italy, I knew I wanted to pursue a career in Marketing, but I wanted to be exposed to a more international environment. Therefore, I chose MSc Marketing at GEM where I had the chance to interact and work with 13 different nationalities in a small class size. Passionate about sports since young age, I am now working in Marketing at Nike, where I can leverage every day the communication and interpersonal skills I developed at GEM thanks to its international approach." - Pietro Cantanna, MSc Marketing 2017 Graduate, Sports Marketing Specialist at NIKE

Employment Statistics*

Employment within 2 months: 74%
Job with international projects: 91% 
Annual salary with bonus after graduation: <40k€: 67% | >40k€: 33%

*Based on 2020 graduates
  • ​Marketing

    • Marketing Executive
    • Product Manager
    • Brand Manager
    • Sales Promotion Account Executive
    • PR Account Executive
    • Marketing Manager

    Digital & Advertising

    • Chief Digital Marketing Officer (CDMO)
    • Social Media Manager
    • Account Manager
    • Content Manager
    • Media Buyer
    • Media Planner

    Market Research

    • Market Researcher
    • Research Executive
    • Senior Researcher

    Retailing, Logistics & Sales

    • Retail Buyer
    • Retail Merchandiser
    • Customer Service Manager
    • Retail Manager
    • Sales Executive
    • Sales Manager
    • Logistics Executive
    • Logistics and Distribution Manager
  • Accor Hotels
    Adidas France
    Amadeus SAS
    British American Tobacco
    Cartier International
    Coca Cola
    Hewlett Packard 
    Mondelez International
    Schneider Electric SAS
    Siemens Transmission & Distribution
    Tommy Hilfiger
    Warner Home Video
    Xerox Research Center Europe
    Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B, exports, and press and advertising.

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers.

Work experience is not compulsory to attend this program and the GMAT is not required.

Please note that it is possible to submit your application prior to providing us with your test results and/or your final transcripts/ degree certificate.

​If the rest of your application meets our standards we can then make you a conditional offer of a place on the program. These conditions will be lifted once you have obtained and sent us the required documentation.

We recognize that COVID-19 has likely created difficulties in completing the admissions requirements. Our team is available to assist with these logistical uncertainties. Please contact us with any questions.

Apply here

To apply for this program, candidates must complete the online application form and include scanned copies of all original supporting documents. All documents must be in English or be submitted with a certified translation into English if written in another language.

Application Submission Requirements

  • Official copy of undergraduate degree equivalent to minimum 180 ECTS or certificate of enrollment with an approximate graduation date
  • University transcripts: front/back with grading scale
  • CV/Resume
  • 3 short essays (relating to your academic/professional experience, your reasons for choosing this program and your intercultural awareness)
  • 2 academic references. Family members or friends are not acceptable as referees
  • Scan of passport
  • Internationally recognized passport picture
  • Fluency in English (TOEFL, PTE, IELTS or CPE):
    • TOEFL IBT: 90 (minimum of 21 in all bands). TOEFL Institution code: 8973
    • IELTS Academic/IELTS Indicator: 6.5 (minimum of 6.0 in all bands)
    • Cambridge English (Proficiency/Advanced/Business Higher) level C1: Grade A,B or C
    • Pearson Test of English Academic (PTE-A) Online/Offline: 63 (minimum of 59 in all bands)
    • Duolingo English Test: 110 (minimum of 90 in all bands)
    • Not accepted: TOEIC, Institutional/ITP TOEFL
    • English test waiver may be granted if Bachelor’s degree was fully taught through the medium of English (official proof required)

Please note: English test scores must be communicated to GEM by the beginning of July for September programs.

Please note that for your initial application we ask only for copies of documents. If you are accepted, we will then request to send digital certified copies that you will be asked to present during the induction week. More details about certified copies per nationality are explained on the application form.

To ensure Grenoble Ecole de Management is the right fit for you, you may be asked to participate in an interview. You will be notified if an interview is necessary after the Admission Board meets.

Admission is on a first-come, first-served basis. Please consult rolling admissions deadlines.

Student Program Fees

MSc Marketing Management
Grenoble campus: €12,500 per year
* Fees are subject to change. Please verify program fees each year before commencement. 
  • Fees cover tuition, project supervision, and access to GEM facilities.
  • Program fees do not cover accommodation, meals, insurance, visa, and personal expenses.

Please read the policy concerning the refund of tuition fees.

Financial Aid / Scholarships

GEM offers a dedicated online platform - The Funding Place - to help you find financing solutions, simulate a student loan and understand everything about student loans.

We advise students to research financial aid opportunities as early as possible. Please note that it is necessary to submit your application and secure a place on a program first, before applying for scholarships and visas.

Scholarship descriptions and application guidelines.


All academic qualifications, including those earned at GEM, are recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in specific country after their GEM program may need to have their GEM degree certified through a process specified by the receiving authority. 

Visa requirements may apply to International Students in order to study or work in France. All international students are expected to verify requirements with their local French consulate and plan accordingly. Grenoble Ecole de Management has no influence over this process.

For more information, please download our International Student Guide

Student Guide

Contact a current student to learn more about the program.

Student Questions Blog

Learn about upcoming recruitment fairs around the world and webinars for prospective students.

Events for Prospective Students

Updated on 25 October 2021 at 5h38 pm