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MSc Marketing Management

Program duration
One academic year (on campus) + Final Management Project (can be completed remotely while working)
Degree level
Master (120 ECTS credits)
Entry requirements
Bachelor-level undergraduate degree in any subject. Fluency in English
Full program fees
€19,950 / Sept 2021 intake (Grenoble campus). See overseas campus pages for local fees

Important dates

September, 06 2021 – Grenoble Intake
September, 15 2021 – Berlin Intake

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

Why Choose this Program?

  • Acquire the ability to make sound operational marketing decisions at a managerial level.
  • Gain the skills and knowledge needed to support marketing activity in an international environment.
  • Learn from experienced marketing professionals and academic experts alike.
  • Network with top companies to explore new career opportunities.
  • Earn your degree from a triple-accredited institution.

A Word from the Program Director

  • “A great deal of Marketing activities has changed since the dawn of the Internet and the rise of digitalization of business. Today, having a strong in-store or mass media presence is no more a requisite to be a successful brand. Our MSc program is built to teach you the competencies needed to launch a successful global career in this rapidly changing and demanding environment. With our team of Professors (both international academics and professional experts) and with the participation of leading companies and alumni (experts in their business), we will help you to develop your skills across a wide scope of Marketing and Business related topics." - Laurie Balbo 
Interview with Laurie Balbo, Program Director, on Campus Channel - January, 2021

This program is designed around core competencies you will need in developing a successful career in marketing; it covers 4 major areas: digital marketing, strategic management, marketing management and core business skills in 17 courses. Specific areas such as research, consumer behavior, and customer relationship management are also covered.

Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Program Content*

The first year of the program is a full-time year in Grenoble or Berlin.
The program covers four key areas of study for Marketers, each of the 17 modules follow a logical connection to the one before.

Year 1 - Campus Year

  • Introduction & Integration Week

    • Teambuilding event - meet your colleagues, find out how you will work
      Academic Writing and Presentation Skills
      Case-Based Group Learning
      Moodle e-learning platform
      Library and Computing Services
      Networking, Career and Alumni Associations
      Excel Skills Training & Examinations

    Course Content

    Digital Marketing

    • Fundamentals of Digital – strategy, planning & channels
      Digital Analytics
      Content Marketing

    Strategic Marketing

    • Strategic Marketing and Planning
      Marketing Psychology and Consumer Behavior
      Brand Management and Product Development
      Managing Marketing
      Qualitative and Quantitative Market Research

    Marketing Management

    • Innovation through Design
      Marketing Metrics and Pricing Policy
      Customer Relationship Management
      Project Management

    Core Business Skills

    • Corporate Finance
      Intercultural Management
      International Negotiations

    Capstone Course

    • Integrative Case Study

    *The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Year 2 - Final Management Project

At the end of the one-academic-year full-time part of the program, each student will be required to complete a Final Management Project of approximately 15,000 words in length, under the guidance of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. To successfully complete the Final Management Project, students are required to address a particular research question or knowledge gap in their chosen field of their study. This will be business oriented and coherent with the program's objectives. A student may choose to write their project on a topic grounded in their internship experience.

Integrative Marketing Case Study

Using an existing business, the Live Business Case will provide the students with the opportunity to reflect on and integrate all aspects of the taught program. Students will analyze a specific marketing problem in the company and use their skills and knowledge to contextualize issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

Foreign Languages

The program is taught in English but provides the possibility to learn a foreign language at the same time. No prior knowledge of French is required to attend the program. Learning a foreign language is a recommended (but not compulsory) program option for all students who are looking to work internationally. Non-French speakers have the option of studying French (beginner to advanced level), while French speakers may choose from a number of other languages at the beginner level.

Personal and Professional Development Workshops

In addition to the core courses, students have the opportunity to attend personal and professional development workshops led by professionals, industry and subject matter experts. These will strengthen the employability profiles of graduates to help them achieve their career goals. Students will also have access to individual counselling sessions, interaction with corporate partners and online resources with jobs and internship opportunities as well as access to specific in house sectorial career focused communities.


Classes are taught by GEM faculty, visiting professors from top universities worldwide, and top business professionals. Most of the permanent faculty is engaged in applied research. Their teaching links theory to practice through authentic business cases. Their diverse cultural and international background gives a strong international dimension to the program.
View all Faculty

Employment Statistics*

Employment within 4 months: 82%
Job with international projects: 96% 
Annual salary with bonus after graduation: <45k€: 69% | >45k€: 31%

*Based on 2019 graduates
  • ​Marketing

    • Marketing Executive
    • Product Manager
    • Brand Manager
    • Sales Promotion Account Executive
    • PR Account Executive
    • Marketing Manager

    Digital & Advertising

    • Chief Digital Marketing Officer (CDMO)
    • Social Media Manager
    • Account Manager
    • Content Manager
    • Media Buyer
    • Media Planner

    Market Research

    • Market Researcher
    • Research Executive
    • Senior Researcher

    Retailing, Logistics & Sales

    • Retail Buyer
    • Retail Merchandiser
    • Customer Service Manager
    • Retail Manager
    • Sales Executive
    • Sales Manager
    • Logistics Executive
    • Logistics and Distribution Manager
  • Accor Hotels
    Adidas France
    Amadeus SAS
    British American Tobacco
    Cartier International
    Coca Cola
    Hewlett Packard 
    Mondelez International
    Schneider Electric SAS
    Siemens Transmission & Distribution
    Tommy Hilfiger
    Warner Home Video
    Xerox Research Center Europe
    Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B, exports, and press and advertising.


"After my bachelor in Italy, I knew I wanted to pursue a career in Marketing, but I wanted to be exposed to a more international environment. Therefore, I chose MSc Marketing at GEM where I had the chance to interact and work with 13 different nationalities in a small class size. Passionate about sports since young age, I am now working in Marketing at Nike, where I can leverage every day the communication and interpersonal skills I developed at GEM thanks to its international approach." - Pietro Cantanna, MSc Marketing 2017 Graduate, Sports Marketing Specialist at NIKE

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers.

Entry Requirements

  • Bachelor-level undergraduate degree in any subject with a good grade average.
  • Work experience is not compulsory.
  • The GMAT is not required for this program.
  • Fluency in English - see test requirements below.

Please note that it is possible to submit your application prior to providing us with your test results and/or your final transcripts/ degree certificate.

​If the rest of your application meets our standards we can then make you a conditional offer of a place on the program. These conditions will be lifted once you have obtained and sent us the required documentation.

We recognize that COVID-19 has likely created difficulties in completing the admissions requirements. Our team is available to assist with these logistical uncertainties. Please contact us with any questions.

Apply here

To apply for this program, candidates must complete the online application form and include scanned copies of all original supporting documents. All documents must be in English or be submitted with a certified translation into English if written in another language.

    • Official copy of undergraduate degree equivalent to minimum 180 ECTS or certificate of enrollment with an approximate graduation date
    • University transcripts: front/back with grading scale
    • CV/Resume
    • 3 short essays (relating to your academic/professional experience, your reasons for choosing this program and your intercultural awareness)
    • 2 references (1 professional and 1 academic). Family members or friends are not acceptable as referees
    • Scan of passport
    • Internationally recognized passport picture
    • Proof of fluency in English:
      • TOEFL IBT: 90 (minimum of 21 in all bands). TOEFL Institution code: 8973
      • IELTS Academic/IELTS Indicator: 6.5 (minimum of 6.0 in all bands)
      • Cambridge English (Proficiency/Advanced/Business Higher) level C1: Grade A,B or C
      • Pearson Test of English Academic (PTE-A): 63 (minimum of 59 in all bands)
      • Duolingo English Test: 110 (minimum of 90 in all bands)
      • English test waiver may be granted if Bachelor’s degree was fully taught through the medium of English (official proof required)
      • Not accepted: TOEIC, Institutional/ITP TOEFL
      • Please note: English test scores must be communicated to GEM by the beginning of July for September programs.

    Please also note that for your initial application we ask only for copies of documents. If you are accepted, we will then request to send digital certified copies that you will be asked to present during the induction week. More details about certified copies per nationality are explained on the application form.

    To ensure GEM is the right fit for you, you may be asked to participate in an interview. You will be notified if an interview is necessary after the Admission Board meets.

Admission is on a first-come, first-served basis. Please consult our rolling admissions deadlines.

Student Program Fees

MSc Marketing Management
Grenoble campus: €19,950 for full 2-year program*
*Fees include an annual €250 student service and administrative fee calculated for the 2-year program. Fees are subject to change. Please verify program fees each year before commencement. 
  • Fees cover tuition, project supervision, and access to GEM facilities.
  • Program fees do not cover accommodation, meals, insurance, visa, and personal expenses.

Please read the policy concerning the refund of tuition fees.

Please refer to our partner campus in Berlin for off-site tuition fees and scholarships. 

Financial Aid / Scholarships

Scholarship descriptions and application guidelines.


All academic qualifications, including those earned at GEM, are recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in specific country after their GEM program may need to have their GEM degree certified through a process specified by the receiving authority. 

Visa requirements may apply to International Students in order to study or work in France. All international students are expected to verify requirements with their local French consulate and plan accordingly. Grenoble Ecole de Management has no influence over this process.

For more information, please download our International Student Guide

Student Guide

Contact a current student to learn more about the program.

Student Questions Blog

Learn about upcoming recruitment fairs around the world and webinars for prospective students.

Events for Prospective Students

Updated on 07 July 2021 at 9h22 am