MSc Fashion, Design and Luxury Management

The MSc in Fashion, Design and Luxury Management will be offered at the GEM Grenoble, Paris campuses.

YEAR 1*

INTRODUCTION SESSION - MANAGEMENT ESSENTIALS

• Marketing
• Branding and Brand Equity Management
• Strategic Management
• Accounting
• Corporate finance
• Intercultural Management
• Talent Management
• International Trade
• Research Techniques and Final Management Project Workshop

FASHION, DESIGN AND LUXURY MANAGEMENT

• Fundamentals of Fashion and Design
• The Legal Context of the Design and Fashion Industry
• Principles of Luxury and Managing Luxury Brands
• Integrated Communications Strategy (Corporate Communications and PR)
• Production, Operations, Purchasing and Supply Chain in the Fashion Industry
• Customer Management and Customer Intelligence
• Technology and Innovation in the Fashion and Design Business
• Industrial Design
• Retail Management
• Sustainable Luxury and Design
• Specialized Field Research Project
• Digital Marketing in Fashion, Design and Luxury Industries
• Luxury Sectorial Analysis, for example:

• Food, Wine and Hospitality
• Boats, Cars and Motorbikes
• Jewelry and Watches
• Perfumes and Eyewear
• Accessories and Leather Goods

• Project Proposal
• Research Methods for Managers
• Language (optional)

*The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

YEAR 2

The second year of the program is dedicated to the Final Management Project conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their future career.

Specialized Field Research Project

Students will take part in a study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

Internship

Students are encouraged to undertake an internship of a minimum of three months in a company of their choice at the end of the taught part of the program. It is expected that the internship will contribute to the content of the Final Management Project. The internship may take place anywhere in the world.

Final Management Project

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

Foreign Languages

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish, German or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese, Arabic or Russian.