Overview
Practical information
PROGRAM DURATION
• Regular track (2 years): Year 1 (Grenoble) 7 months on campus + 4-6 months work experience; Year 2 (Paris) 5 months on campus + 4-6 months work experience
• Short track (1 year in Paris): 6 months on campus + 4-6 months work experience
KEY DATES
Start of program: September 2023
Online Application Deadlines
CAMPUS & LANGUAGE
• Regular track: year 1 in Grenoble and year 2 in Paris
• Short track: in Paris
• Courses are taught entirely in English
ENTRY REQUIREMENTS
• Bachelor-level undergraduate degree in any subject.
• Fluency in English
DEGREE LEVEL
Master's degree. Diplôme visé Bac +5 conférant le Grade de Master : "Diplôme d'études supérieures de management stratégique d'activités internationales". RNCP 37252
FULL PROGRAM FEES
• Regular track (per year): € 12,950
• ShortTrack (full program): € 16,750
September 2023 intake
Objectives
Prepare for a Successful Career in Digital Marketing & Data Analytics
Our objective is to enable students to succeed in fast-paced and technology-driven environments by empowering them with highly sought-after employability skills in analyzing consumer behavior, creating effective digital marketing strategies, and making data-driven business decisions. Our MSc program in Digital Marketing and Data Analytics is an excellent choice for anyone looking to launch or advance their career in this exciting field.
Skills Acquired:
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Upon completion of the program, you will be able to:
- • Design and manage diverse teams within a global environment.
- • Demonstrate a high-level of critical analysis of organizational, economic, and geopolitical challenges with an ability to express your ideas in a clear and coherent manner.
- • Fully assess the ethical, environmental impact of decisions and actions of your organization.
- • Understand the key challenges and functions of different departments and services within your organization and interact with them in an efficient and constructive manner.
- • Generate innovative and adaptable ideas and solutions to overcome the changing environment of your organization.
- • Work efficiency in a technology-focused environment thus demonstrating robust digital proficiency.
- • Demonstrate an in-depth comprehension of the key present and future challenges within the context of your chosen specialization.
- More details on the France Compétences website, sheet n° 37252.
Program highlights
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Practical and Ethical Hands-On Learning
- • Learn through projects, business case studies, and professional experiences
- • Enhance your skillset with the latest tools such as Tableau, Power BI, R, Python, and SPSS
- • Become an ethically minded leader in data marketing and data use
- • Get ready for a variety of positions in the field of digital marketing and data analytics, including digital marketing manager, marketing data analyst, social media manager, and more
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Boost your career with networking opportunities
- • Opportunity to network with industry professionals, attend workshops and conferences and gain valuable insights into the latest trends in digital marketing and data analytics
- • Engage with companies during your international study trip
- • Network with other international students and alumni
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Expand your international experience
- • Travel abroad for one week during your study trip (year 1)
- • Gain up to 12 months of professional experience anywhere in the world
- • Connect with our international faculty and benefit from international experience in the classroom
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Fine-tune your employability and leverage your strengths during Coach and Career Center master classes
- • A full array of CV, interviewing, and pitch workshops
- • Career fairs on-site, personal career coaching, and soft skills training
- • Marketing and Digital specific career events on campus
- • Learn a foreign language (French for non-French speakers or other languages for French speakers)
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French State Recognition (VISA de l’Etat and the Grade de Master)
- • Degree recognized by the French Ministry of Higher Education, Research, and Innovation
- • Awarded degree certificate “Management stratégique d'activités internationales” is essential if you plan to work or continue your studies in Europe or overseas
Earn your degree from a triple-accredited institution (only 1% of business schools internationally attain this level of excellence)
Program
Program
The program content is subject to change.
Year 1
* Students will follow classes with the student enrolled in the MSc Marketing Management
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Fall Semester
• Core Courses
• Strategic Management
• Project Management
• Managing Global Teams
• Accounting
• Corporate Finance
• International Negotiations
• Sustainability in International Business
• Research Methods
• Languages
• Field Project
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Spring Semester
• Specialization
• Product Management and Development
• Innovation Through Design
• Pricing Policy
• Management of Distribution Channels
• Brand and Product Communication
• Marketing Psychology and Consumer Behavior
• Languages• Professional Tracks
Students choose one of the following:
• Work Experience: Four to six months internship or full-time employment, anywhere in the world
• Professional Certificate: Students choose from a catalogue of professional online certificates developed by Grenoble Ecole de Management
Year 2
** Short track students enter directly the second year of the program
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Fall Semester
• Specialization:
• Data Visualization for Business Analytics (Tableau, Power BI)
• Ethics for Data Marketing
• Advanced Research Methods
• Digital Marketing
• AI, Deep Learning & Machine Learning
• Marketing Analytics with R
• Languages
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Spring Semester
• Marketing Research (SPSS, JASP, etc)
• Omni channels & CRM
• Python for Marketing
• Programmatic Advertising• Professional Tracks
Students choose one of the following:
• Work Experience: Four to six months internship or full-time employment, anywhere in the world
• Professional Certificate: Students choose from a catalogue of professional online certificates developed by Grenoble Ecole de Management
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MSc Final Dissertation
The Final dissertation is one of the core components of the second year of the program. Students begin in October and will complete it by the end of the academic year.
The Final dissertation asks students to understand and analyze a key business or managerial issue. Students first undertake an extensive review of our current knowledge of the issue through an in-depth literature review. Working with their tutor, students then identify an area that requires further exploration (Research Gap) and a methodology for filling that knowledge gap (Research Design). Students will undertake original research (Data Collection) to fill the pre-defined gap before writing up their findings and considering their personal contribution to the chosen research domain. This includes an analysis of the academic and practical/managerial implications of their research.
With 100 active permanent researchers, eight research teams, and more than 200 doctoral students, Grenoble EM is one of the leaders in management research in Europe. Students will thus be assigned a specialized academic tutor with considerable experience of this type of research as well as knowledge of the field or domain to be studied. Students may also adopt a wide range of different research methodologies to reinforce the intellectual skills that will be required by their future employers. Certain research by previous students has been published.
Semester exchange in accredited GEM partner
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More Information
Students are offered exchange options from Grenoble EM’s prestigious network of 145 partner institutions. The full semester exchange happens during the autumn semester of year two. Students who successfully complete year one will be eligible to go on an exchange. ECTS credits from this semester will be transferred back to the Grenoble Ecole de Management MSc and thus count for the final degree award.
Applications for an exchange are submitted in Spring of year 1. Selection for the exchange offer will be made later in the second semester of year 1 (based on academic performance and ranking, with a limited number of places). The starting dates of the abroad semester may vary between the partner institutions and thus will have an impact on the duration of the year 1 internship.
Additional costs (travel, visa, accommodation …) are the student’s responsibility and at their own expense.
Pedagogy, Evaluation, and Validation
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More Information
Pedagogy
A full two-year program with more than 400 hours of taught classes including the latest managerial theory, real-world case examples, and practical experience. Students typically have 12-15 hours class time per week supplemented by around 30 hours group work and private study. The MSc offers up to 12 months’ work experience and 4 distinct international study/work opportunities. This includes a study trip and one-semester exchange option and two internship possibilities. A Final dissertation enables a deep and insightful analysis of one of the key issues or challenges faced by organizations today. The strong diversity of faculty and students reinforces the international dimension of the program.
Evaluation
Acquisition of skills and competencies is assessed through continuous assessment, exams, professional experiences, and Final Dissertation. In order to validate the degree, students must have at least 4 months of international experience (academic or professional). Studying in France validates this condition for non-French students.
Validation
In the event of partial validation of professional certification, the blocks of competencies that have been validated are considered acquired and a certificate of validation is provided.
Faculty
Classes are taught by GEM faculty, visiting professors from top universities worldwide, and top business professionals. Most of the permanent faculty is engaged in applied research. Their teaching links theory to practice through authentic business cases. Their diverse cultural and international background gives a strong international dimension to the program.
View all Faculty
Recognition
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More Information
All GEM MSc programs are internationally recognized by the prestigious higher education quality assurance bodies, AACSB and EQUIS, and are equivalent to a level 7 degree on the European Qualifications Framework, in compliance with the Bologna Agreement for a master’s degree, comprised of 120 ECTS credits.
This academic qualification is recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in a specific country after their GEM program may need to have their GEM degree certified through a process specified by the receiving authority.International Students planning to seek a work or residence permit in France following their studies should be aware that conditions of eligibility will apply.
These include the level and recognition of your qualification, your nationality, income, etc.
Please allow plenty of time to complete these formalities, as they can take several months to process.
You can find more details on the French government's official website “Service Public”.Please note that visa and permit applications are entirely managed by French immigration authorities and local prefectures.
Grenoble Ecole de Management has no influence over these procedures or their outcomes.
Employability
Companies
The GEM Coach and Career Center gives you access to a wide-ranging network of companies, mentors, and resources that will aid you in achieving your professional goals. We collaborate with industry leaders to equip you for success in your career. With personalized guidance and support, we enable you to expand your network and secure your dream job.
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Potential Positions
- • Digital Marketing Manager
- • Social Media Manager
- • Web Analytics Manager
- • SEO/SEM Specialist
- • Content Marketing Manager
- • Marketing Data Analyst
- • Digital Advertising Specialist
- • E-commerce Manager
- • Marketing Automation Specialist
- • Customer Relationship Manager
Admission & application
Admission
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More information
This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.
Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers.
Work experience is not compulsory to attend this program and the GMAT is not required.
Please note that it is possible to submit your application prior to providing us with your test results and/or your final transcripts/ degree certificate.
If the rest of your application meets our standards we can then make you a conditional offer of a place in the program. These conditions will be lifted once you have obtained and sent us the required documentation.
Application
To apply for this program, candidates must complete the online application form and include scanned copies of all original supporting documents. All documents must be in English or be submitted with a certified translation into English if written in another language.
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Regular track general requirements
- • Official copy of undergraduate degree equivalent to minimum 180 ECTS or certificate of enrollment with an approximate graduation date
- • University transcripts: front/back with a grading scale
- • CV/Resume
- • 3 short essays (relating to your academic/professional experience, your reasons for choosing this program, and your intercultural awareness)
- • 2 academic and/or professional references. Family members or friends are not acceptable as referees
- • Scan of passport
- • Internationally recognized passport picture
Please note that for your initial application, we ask only for copies of documents. If you are accepted, we will then request certified copies that you will be asked to present during the induction week. More details about certified copies per nationality are explained on the application form.
To ensure Grenoble Ecole de Management is the right fit for you, you may be asked to participate in an interview. You will be notified if an interview is necessary after the Admission Board meets.
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Short track general requirements
- • Official copy of undergraduate degree equivalent to minimum 240 ECTS/4-year Bachelor's degree/3-year Bachelor's degree + 1 year of Master Studies or certificate of enrollment with an approximate graduation date AND Minor (60 ECTS) in Business Studies
- • University transcripts: front/back with a grading scale
- • CV/Resume
- • 3 short essays (relating to your academic/professional experience, your reasons for choosing this program and your intercultural awareness)
- • 2 academic and/or professional references. Family members or friends are not acceptable as referees
- • Scan of passport
- • Internationally recognized passport picture
Please note that for your initial application, we ask only for copies of documents. If you are accepted, we will then request certified copies that you will be asked to present during the induction week. More details about certified copies per nationality are explained on the application form.
To ensure Grenoble Ecole de Management is the right fit for you, you may be asked to participate in an interview. You will be notified if an interview is necessary after the Admission Board meets.
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Fluency in English (both tracks)
- • TOEFL IBT: 90 (minimum of 21 in all bands). TOEFL Institution code: 8973
- • IELTS Academic/IELTS Indicator: 6.5 (minimum of 6.0 in all bands)
- • Cambridge English (Proficiency/Advanced/Business Higher) level C1: Grade A, B or C
- • Pearson Test of English Academic (PTE-A) Online/Offline: 63 (minimum of 59 in all bands)
- • Duolingo English Test: 110 (minimum of 90 in all bands)
- • Not accepted: TOEIC, Institutional/ITP TOEFL
- • English test waiver may be granted if Bachelor’s degree was fully taught through English medium (official proof required)
Please note: English test scores must be communicated to GEM by the beginning of July for September programs.
Student Program Fees 2023 intake
Short track (full program): €16,750*
* Fees are subject to change. Please verify program fees each year before commencement.
- Fees cover tuition, project supervision, and access to GEM facilities.
- Program fees do not cover accommodation, meals, insurance, visa, and personal expenses.
Please read the policy concerning the refund of tuition fees.
Financial Aid / Scholarships
GEM offers a dedicated online platform - The Funding Place - to help you find financing solutions, simulate a student loan and understand everything about student loans.
We advise students to research financial aid opportunities as early as possible. Please note that it is necessary to submit your application and secure a place on a program first, before applying for scholarships and visas.
Scholarship descriptions and application guidelines.
Note
All academic qualifications, including those earned at GEM, are recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in a specific country after their GEM program may need to have their GEM degree certified through a process specified by the receiving authority.
INTERNATIONAL STUDENTS
Visa requirements may apply to International Students in order to study or work in France. All international students are expected to verify