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MSc Business Development: Live Business Cases


Les Alpages is a local family business that was created in 1978 and has been managed by its founder Bernard Mure-Ravaud for the last 30 years. It counts less than 10 employees and 1,7 millions € revenue per year. This Case is about finding a way of entering a market which has a growing interest for cheese, through a partnership with a company/distributor/restaurant already established in Japan, with logistic channels between France and Japan.


"FLNG, a New market opportunity ?" Shore Connection, an internal start-up entity, is an answer to a new fast growing market: the port Infrastructure. The Live Business Case will ask the students to put in place strategic action plans to influence, convince and address Shore Connection business in East Asia countries.


Fourth Valley Concierge Corporation is a Japanese company created in 2007, specialized in talent recruitment for international studies and career development, with offices in Asia, the USA and Germany. This Live business Case will consist of helping the company define a strategy to become the expert in ITCS Young talent recruitment for career and broaden their market penetration in various fields of study. Students will be asked to look at the selection process, communication and profile targeting and come up with a suitable development strategy.


BlaBlaCar, leader in ridesharing, has a fast growing community of over 20 million members spread over 19 countries, mainly in Europe. For this Live Business Case, students will have to explore a brand new market for the company and realize a market entry strategy for BBC in Japan including Market sizing (TAM, SAM, SOM), Business culture analysis, Recommendations on market entry strategy, etc.


« Entering in Japanese market » HExo+ is a company created and based in Grenoble. The original concept idea was developed during a Startup Weekend in Grenoble in November 2013 and in the summer 2014, a Kickstarter campaign helped the company gain 1,3 millions $ in a month and launch the Squadrone System. Hexo+ provides smart control systems that transform how people use drones in a safe and autonomous way. This Live Business Case requires a deep and extensive analysis to understand how HEXO+ can penetrate the japanese market, with its specifics.


This local family business was a created in 1930 by the Zugmeyer family, bought 30 years later by the Besson family who kept the original name. Since then the company's reputation has grown exponentially, and the quality of its products recognized in the Grenoble Region and France. Japan appeals to Zugmeyer for the valuers they share, tradition and modernity, reputation and love of fine products. The Live Case will focus on introducing Zugmeyer to the japanese Market, taking into account the cultural differences. It will be necessary to help market the Zugmeyer Brand, with everything it represents historically and culturally.


Tornier designs, manufactures and markets devices for joint replacement and soft tissue repair that enable surgical specialists to improve patients lives by restoring motion and physical vitality. The company is present in 42 different countries and has been distributing shoulder prosthesis in Japan since 1990. The Case will be about defining the best cost-effective distribution model to promote and distribute Tornier hip and knee products in Japan.


Servus Intralogistics is a subsidiary of the Austrian technology company Heron. The company develops and produces customized Intralogistics systems with the intelligent ARC (autonomous robotic carrier). The Live business Case is about drafting a possible market entry strategy for Servus in Japan.


Sidas is a French-based company whose goal is to provide suitable solutions and comfort for everybody's feet worldwide. This Case will focus on how to implant Sidas's medical brand and everyday line in the selected Asian market through a professional study, with complete information and recommendation.

Updated on 10 July 2017 at 4h55 pm