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MSc Business Development

Program duration
2 years: 7 months on campus + 4-6 months internship (year 1), 4 months on campus + 4-6 months internship (year 2)
Degree level
Master's degree. Diplôme visé Bac +5 conférant le Grade de Master : "Diplôme d'études supérieures en management stratégique d'activités internationales".
Entry requirements
Bachelor-level undergraduate degree in any subject. Fluency in English
Full program fees
Regular track (per year): €12,500 / Sept 2022 intake

Campus Location: Grenoble

Become a Global Business Leader

The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment.

Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues, develop appropriate strategies to create competitive advantage and sources of value.

The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.

Skills Acquired

    • Design and manage diverse teams within a global environment.
    • Demonstrate a high-level of critical analysis of organizational, economic and geopolitical challenges with an ability express your ideas in a clear and coherent manner.
    • Fully assess the ethical, environmental impact of decisions and actions of your organization.
    • Understand the key challenges and functions of different departments and services within your organization and interact with them in an efficient and constructive manner.
    • Generate innovative and adaptable ideas and solutions to overcome the changing environment of your organization.
    • Work efficiency in a technology focused environment thus demonstrating robust digital proficiency.
    • Demonstrate an in-depth comprehension of the key present and future challenges within the context of your chosen specialization.

Our Strengths

    • Become a solid international leader:
      Gain the skills and abilities to develop and lead businesses in an international and multicultural environment.
    • Gain deep knowledge of different markets:
      Acquire the ability to recognize different approaches towards international markets and to negotiate in a multicultural context.
    • Learn how to launch new activities:
      Learn how to launch new international activities and develop a deep understanding of the stakes of a specific market.
    • Study Trip:
      Gain insight into another business culture by participating in a Study Trip to an European business hub.
    • Live Business Case:
      Accelerate your career by gaining hands-on business experience through a Live Business Case with companies working in partnerships with the MSc Business Development.
    • Get advantage of innovative learning methods:
      Grenoble Ecole de Management is known for its innovative GEM Learning model as well as its innovative campus GEMLabs.

A Word from the Program Director

  • “In today’s global market, candidates with the ability to launch new international activities and who have deep understanding of the stakes of a specific market are highly sought after. This program challenges students to understand different international markets, participate in negotiations in a multicultural context and learn how to improve the competitiveness of global business. Our students will gain the tools to be immediately operational and effective in the business development arena upon graduating.” - Lisa-Jane Perraud

Program content*

*The program may be subject to change.

Year 1

  • Core Courses

    Strategic Management
    Project Management
    Research Methods 
    Managing Global Teams
    Foreign language


    Managerial Economics
    International Marketing Strategy
    Prospecting Strategies
    CRM and Data Analytics

  • Core Courses

    Corporate Finance
    Risk Management
    Sustainability in International Business
    Foreign Language


    Market Research
    Live Business Case
    Managerial Creativity
    Field Project

    Professional Tracks

    Students choose one of the following:

    Work Experience: Four to six months internship or full-time employment, anywhere in the world
    Professional Certificate: Students choose from a catalogue of professional online certificates developed by GEM

    Total : 270 hours

Year 2

  • Core Courses:

    International Negotiations
    Responsible Leadership
    Advanced Research Methods
    Foreign Language


    Building Strategic Accounts
    Purchasing and Supply Chain Management
    Measuring Business Performace
    Consultative Selling
    Entrepreneurship & Business Opportunities
    Non Organic Growth Strategies (Alliances/M&As)

  • The Legal Environment of International Business 
    Digital Transformation in Business
    Opportunities & Risks of the Digital Economy
    Digital Communication Strategy 1 & 2

    Professional Tracks

    Students choose one of the following:

    Work Experience: Four to six months internship or full-time employment, anywhere in the world
    Professional Certificate: Students choose from a catalogue of professional online certificates developed by GEM

    Total : 225 hours


A full two-year program with more than 400 hours of taught classes including the latest managerial theory, real-world case examples and practical experience. Students typically have 12-15 hours class time per week supplemented by around 30 hours group work and private study. The MSc offers up to 12 months’ work experience and 4 distinct international study / work opportunities. This includes a study trip and one-semester exchange option and two internship possibilities. A final dissertation enables deep and insightful analysis of one of key issues or challenges faced by organizations today. The strong diversity of faculty and students reinforces the international dimension of the program.


The validation of skills and competences is acquired through continuous assessment, assignments, exams, and professional experience. Both written and oral communication skills are fully assessed throughout the program. In addition, to graduate, students will have to complete a 4-6 month international experience (academic or professional) during their studies.

  • The specialized final dissertation is one of the core components of the second year of the program. Students begin in September and will complete it by the end of the academic year.

    The final dissertation asks students to understand and analyze a key business or managerial issue. Students first undertake an extensive review of our current knowledge of the issue through an in-depth literature review. Working with their tutor, students then identify an area that requires further exploration (Research Gap) and a methodology for filling that knowledge gap (Research Design). Students will undertake original research (Data Collection) to fill the pre-defined gap before writing up their findings and considering their personal contribution to the chosen research domain. This includes an analysis of the academic and practical / managerial implications of their research.

    With 100 active permanent researchers, eight research teams, more than 200 doctoral students, Grenoble EM is one of the leaders in management research in Europe. Students will thus be assigned a specialised academic tutor with considerable experience of this type of research as well as knowledge of the field or domain to be studied. Students may also adopt a wide range of different research methodologies to reinforce the intellectual skills that will be required by their future employer. Certain research by previous students has been published.

  • The international exchange option is one of the four international opportunities offered to Grenoble EM MSc students during the two-year program. With nearly 40 years of international development experience, Grenoble EM is able to offer exchange options from its prestigious network of partner institutions.

    The full one semester exchange is situated during the autumn semester of year two of the program. Students who successfully complete year one will be eligible to apply for this exchange. Applications are completed in the early Spring of year 1. Confirmation of the exchange offer will be made later that same semester.

    Students complete a full credit semester on program than has been pre-validated by Grenoble EM. Chosen courses are designed to strengthen the specialization that they have chosen. Credits from this tailored-made semester will then be transferred back to the Grenoble EM MSc and thus count for the final degree award.

    Additional travel costs / accommodation etc. are be met by the students.

    *based on academic performance and ranking with limited number of places

Personal and Professional Development Workshops

In addition to the core courses, students have the opportunity to attend personal and professional development workshops led by professionals, industry and subject matter experts. These will strengthen the employability profiles of graduates to help them achieve their career goals. Students will also have access to individual counselling sessions, interaction with corporate partners and online resources with jobs and internship opportunities as well as access to specific in house sectorial career focused communities.


Classes are taught by GEM faculty, visiting professors from top universities worldwide, and top business professionals. Most of the permanent faculty is engaged in applied research. Their teaching links theory to practice through authentic business cases. Their diverse cultural and international background gives a strong international dimension to the program.
View all Faculty

Live Business Cases

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Business Development program. The work students do on the Live Business Case is closely linked to the Study Trip. Students will work in groups, delving deeply into their cases during the seven months from October to June under the supervision of a GEM coach.

  • The Live Business Cases are launched by a briefing given by the company.

    The Live Business Case will cover:

    • Looking at business development and management issues from an integrated, holistic perspective,
    • Provide students with a final opportunity to apply learning from the material, courses and lectures that they have studied.

    At the conclusion of the Live Business Case, students will be able to:

    • Build a company analysis
    • Select and apply a methodology, and make useful and efficient recommendations
    • Understand the Business Development process
    • Provide critical analysis
    • Make strategic decisions
    • Work in small multicultural groups under time constraints
    • Produce compelling written and oral presentations
    • Demonstrate communication, negotiation and leadership skills

    At the end of the Live Business Case, each group will produce a written report and make an oral presentation to the Jury (company tutor, school tutor and program director) and the other groups from the program.

Study Trip

As part of the MSc Business Development program, students have the opportunity to visit an European business hub. The goal is to create an integrated learning experience for all participants.

Study Trip combines academic lectures, corporate visits, and cultural activities. Students gain extensive knowledge of global business practices to prepare them as business developers that consistently perform across cultures and compete in a global market.

The Study Trip is linked with the Live Business Case and students will have the opportunity to visit major companies.


  • All GEM MSc programs are internationally recognized by the prestigious higher education quality assurance bodies, AACSB and EQUIS, and are equivalent to a level 7 degree on the European Qualifications Framework, in compliance with the Bologna Agreement for a master’s degree, comprised of 120 ECTS credits.
    This academic qualification is recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in specific country after their GEM program may need to have their GEM degree certified through a process specified by the receiving authority. 

    International Students planning to seek a work or residence permit in France following their studies should be aware that conditions of eligibility will apply.
    These include the level and recognition of your qualification, your nationality, income etc.
    Please allow plenty of time to complete these formalities, as they can take several months to process.
    You can find more details on the French government official website “Service Public”.

    Please note that visa and permit applications are entirely managed by French immigration authorities and local prefectures. 
    Grenoble Ecole de Management has no influence over these procedures or their outcomes.


“For me, attending the GEM MSc in Business Development was one of the best decisions I could have made for both my personal and academic development. Whether it be the international environment, the state of the art academic classes or working on projects with the world’s leading companies. The Live Business case with Oracle equipped me with all the essentials I needed for becoming the Global Product Manager for Fintech at Vodafone Group in London. To summarize it in three words: Challenging, International, and Fun.” - Jonas Borgel, MSc Business Development 2017 Graduate, Global Product Manager Fintech at Vodafone

More testimonials from MSc Business Development graduates 

Employment Statistics*

Employment within 2 months: 71%
Work internationally: 65%
Annual salary with bonus after graduation: <40k€: 20% | 40k€-50k€: 22% | >50k€: 40%

*Based on 2020 graduates
  • Adidas (Germany)
    Accenture (France)
    Aldi (UK)
    Altran (Brazil)
    Arjomary Wiggins (France)
    American Tobacco (Denmark)
    Atos Consulting (France)
    Bayer Bloomberg (UK)
    BMW (Germany)
    Bombardier (USA)
    Coca-Cola (France)
    Gaumont (France)
    General Electric (USA)
    General Electric (France)
    Google (Ireland)
    Hitachi (China)
    Henkel (Germany)
    Hewlett-Packard (France)
    IBM (Germany)
    InBev (Belgium)
    Infiniti (France)
    Lagardère (Singapore)
    Logica (France)
    Metro Cash&Carry (Germany)
    Michelin (France)
    Michelin (Sweden)
    Michelin (UK)
    Nissan (France)
    Orange (France)
    Pepsi-Cola (Saudi Arabia)
    PG (Switzerland)
    FG (Saudi Arabia)
    Pricewaterhouse Coopers (Russia)
    Rhodia (France)
    Samsung (France)
    Sanofi (France)
    SEB (France)
    Starbucks (France)
    SIT (Australia)
    Toyota (China)
    United Nations Zalando (Germany)
    Volvo (Belgium)

  • Sales

    Business Developer
    Account Manager
    Account Executive
    District Manager
    Sales Manager
    Area Sales Promoter
    Sales Section Manager
    Strategic Branding
    Digital Strategy
    Product Communication
    International Marketing Manager
    International Marketing Assistant

    Business Development & Entrepreneurship

    Business Analyst
    Innovation and Management Consultant
    Department Manager
    Strategic and Enterprise and Business Planning
    Delivery Manager
    Marketing and Business Developer

Work in France

  • After passing their Master’s level degree in France, students may apply for a residence permit which allows graduates to work for a year in France. The permit is called a “Recherche d’emploi ou Création d’entreprise” residence permit.  For more details, you may consult the relevant Campus France or the Ministry of Interior webpages.

Students who apply to the MSc Business Development program should have excellent written and oral communication skills, as well as strong interpersonal skills. They should be motivated to work internationally and exhibit a high level of maturity and intellectual curiosity. Good computing skills with experience in spreadsheets and databases are a plus.

Work experience is not compulsory and the GMAT is not required for this program.

Please note that it is possible to submit your application prior to providing us with your test results and/or your final transcripts/ degree certificate.

​If the rest of your application meets our standards we can then make you a conditional offer of a place on the program. These conditions will be lifted once you have obtained and sent us the required documentation.

We recognize that COVID-19 has likely created difficulties in completing the admissions requirements. Our team is available to assist with these logistical uncertainties. Please contact us with any questions.

Apply here

To apply for this program, candidates must complete the online application form and include scanned copies of all original supporting documents. All documents must be in English or be submitted with a certified translation into English if written in another language.

Application Submission Requirements

  • Official copy of undergraduate degree equivalent to minimum 180 ECTS or certificate of enrollment with an approximate graduation date
  • University transcripts: front/back with grading scale
  • CV/Resume
  • 3 short essays (relating to your academic/professional experience, your reasons for choosing this program and your intercultural awareness)
  • 2 academic references. Family members or friends are not acceptable as referees
  • Scan of passport
  • Internationally recognized passport picture
  • Fluency in English (TOEFL, PTE, IELTS or CPE):
    • TOEFL IBT: 90 (minimum of 21 in all bands). TOEFL Institution code: 8973
    • IELTS Academic/IELTS Indicator: 6.5 (minimum of 6.0 in all bands)
    • Cambridge English (Proficiency/Advanced/Business Higher) level C1: Grade A,B or C
    • Pearson Test of English Academic (PTE-A) Online/Offline: 63 (minimum of 59 in all bands)
    • Duolingo English Test: 110 (minimum of 90 in all bands)
    • Not accepted: TOEIC, Institutional/ITP TOEFL
    • English test waiver may be granted if Bachelor’s degree was fully taught through the medium of English (official proof required)

Please note: English test scores must be communicated to GEM by the beginning of July for September programs.

Please note that for your initial application we ask only for copies of documents. If you are accepted, we will then request to send digital certified copies that you will be asked to present during the induction week. More details about certified copies per nationality are explained on the application form.

To ensure Grenoble Ecole de Management is the right fit for you, you may be asked to participate in an interview. You will be notified if an interview is necessary after the Admission Board meets.

Admission is on a first-come, first-served basis. Please consult rolling admissions deadlines.

Student Program Fees 2022 intake

MSc Business Development
Grenoble campus - Regular track: €12,500 per year*
*Fees are subject to change. Please verify program fees each year before commencement. 
  • Fees cover tuition, project supervision, and access to GEM facilities.
  • Program fees do not cover accommodation, meals, insurance, visa, and personal expenses.

Please read the policy concerning the refund of tuition fees.

Financial Aid / Scholarships

GEM offers a dedicated online platform - The Funding Place - to help you find financing solutions, simulate a student loan and understand everything about student loans.

We advise students to research financial aid opportunities as early as possible. Please note that it is necessary to submit your application and secure a place on a program first, before applying for scholarships and visas.

Scholarship descriptions and application guidelines.


All academic qualifications, including those earned at GEM, are recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in specific country after their GEM program may need to have their GEM degree certified through a process specified by the receiving authority. 

Visa requirements may apply to International Students in order to study or work in France. All international students are expected to verify requirements with their local French consulate and plan accordingly. Grenoble Ecole de Management has no influence over this process.

For more information, please download our International Student Guide

Student Guide

Contact a current student to learn more about the program.

Student Questions Blog

Learn about upcoming recruitment fairs around the world and webinars for prospective students.

Events for Prospective Students

Updated on 15 September 2022 at 8h46 pm