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MSc Business Development

Program duration
One academic year (on campus) + Final Management Project (12 months)
Degree level
Master (120 ECTS credits). (Titre de niveau I Manager International, enregistré au Répertoire National des Certifications Professionnelles (RNCP) – Fiche 14524)
Entry requirements
Bachelor-level undergraduate degree in any subject. Fluency in English
Full program fees
€ 21,450
Teaching location
12 rue Pierre Sémard 38000 Grenoble
Teaching location

The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment.

Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues, develop appropriate strategies to create competitive advantage and sources of value.

The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.

What is Business Development?

What is business development?

Program Content*

The first year of the Master is a full-time year in Grenoble. Students will be required to attend the program full-time for one academic year from September to June the following year.

MSc Business Development Program

Year 1

  • Leadership, Teambuilding and Managerial Creativity
    Corporate Finance and Business Planning
    Research Methods for Managers
    Mergers, Acquisitions and Restructuring
    Strategic Management
    International Negotiations
    Budgeting and Controlling
    Legal Environment of International Business
    Managerial Economics

  • New Venture Business Planning
    Digital Transformatin In Business
    International Marketing management
    Digital Marketing 1 : Insight into Digital
    Digital Marketing 2 : IMC, Strategy & Digital Models
    Market Research
    Project Management
    Entrepreneurship and Opportunities
    Building Strategic Key Accounts
    Consultancy Selling
    Study Residency trip
    Live Business Case
    Project Proposal

*The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Year 2

The second year of the program is dedicated to the Final Management Project conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their future career.

Live Business Cases

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Business Development program. The work students do on the Live Business Case is closely linked to the International Study Residency. Students will work in groups, delving deeply into their cases during the seven months from October to June under the supervision of a GGSB coach.

Expectations and Objectives for MSc Business Development students

The Live Business Cases are launched by a briefing given by the company.

The Live Business Case will cover:

  • Looking at business development and management issues from an integrated, holistic perspective,
  • Provide students with a final opportunity to apply learning from the material, courses and lectures that they have studied.

At the conclusion of the Live Business Case, students will be able to:

  • Build a company analysis
  • Select and apply a methodology, and make useful and efficient recommendations
  • Understand the Business Development process
  • Provide critical analysis
  • Make strategic decisions
  • Work in small multicultural groups under time constraints
  • Produce compelling written and oral presentations
  • Demonstrate communication, negotiation and leadership skills

At the end of 7 months of the Live Business Case, each group will produce a written report and make an oral presentation to the Jury (company tutor, school tutor and program director) and the other groups from the program.

International Residency Trip

As part of the MSc Business Development program, students have the opportunity to visit one emerging economy each year (Brazil, Russia, China, India). The goal is to create an integrated learning experience for all participants.

The International Residency Trip combines academic lectures, corporate visits, and cultural activities. Students gain extensive knowledge of global business practices to prepare them as business developers that consistently perform across cultures and compete in a global market.

The International Residency Trip is linked with the Live Business Case and students will have the opportunity to visit major companies.

Read about the residency trip to India

Foreign Languages

The program is taught in English but provides the possibility to learn a foreign language at the same time.

No prior knowledge of French is required to attend the program. Non-French speakers may study French, native and fluent French speakers will be able to choose from Spanish or Chinese. The language component is not compulsory.

Certificate Recognition

Students graduating from the MSc Business Development also receive a certificate conferring them the title of Manager International. This title, recognized by the Commission Nationale de la Certification Professionnelle - an agency belonging to the French Ministry of Labor - attests to the successful acquisition of a core of international management skills and knowledge necessary for future roles as managers in an international context. The Manager International label is registered on the Répertoire National des Certifications Professionnelles at Level 1, the highest level for such certification.

Employment Statistics

Employment within 2 months: 76%
Jobs with international projects: 84%
Annual salary with bonus after graduation: <38k€: 31% | 38k€ to 42k€: 6% | >42k€: 63%

  • Adidas (Germany)
    Accenture (France)
    Aldi (UK)
    Altran (Brazil)
    Arjomary Wiggins (France)
    American Tobacco (Denmark)
    Atos Consulting (France)
    Bayer Bloomberg (UK)
    BMW (Germany)
    Bombardier (USA)
    Coca-Cola (France)
    Gaumont (France)
    General Electric (USA)
    General Electric (France)
    Google (Ireland)
    Hitachi (China)
    Henkel (Germany)
    Hewlett-Packard (France)
    IBM (Germany)
    InBev (Belgium)
    Infiniti (France)
    Lagardère (Singapore)
    Logica (France)
    Metro Cash&Carry (Germany)
    Michelin (France)
    Michelin (Sweden)
    Michelin (UK)
    Nissan (France)
    Orange (France)
    Pepsi-Cola (Saudi Arabia)
    PG (Switzerland)
    FG (Saudi Arabia)
    Pricewaterhouse Coopers (Russia)
    Rhodia (France)
    Samsung (France)
    Sanofi (France)
    SEB (France)
    Starbucks (France)
    SIT (Australia)
    Toyota (China)
    United Nations Zalando (Germany)

After completing the program, the participants will be well-equipped for positions such as:


  • Business Developer
  • Account Manager
  • Account Executive
  • District Manager
  • Sales Manager
  • Area Sales Promoter
  • Sales Section Manager
  • Strategic Branding
  • Digital Strategy
  • Product Communication
  • International Marketing Manager
  • International Marketing Assistant

Business development & Entrepreneurship

  • Business Analyst
  • Innovation and Management Consultant
  • Department Manager
  • Strategic and Enterprise and Business Planning
  • Delivery Manager
  • Marketing and Business Developer


The MSc Business Development exposed to a very challenging environment in which I excelled both academically and personally. The study trip abroad to Japan was a real highlight of the program, combining an enriching cultural immersion and many corporate visits.
I also feel that being in group of 43 students from 23 nationalities greatly enhanced my interpersonal and intercultural skills as well as building my international network.
The Live Business Case was a very rewarding aspect of the program which involved working with consultants from real companies over the course of 7-8 months. I worked on the Schneider Electric business case and at the end of the first academic year of the program I received an internship offer from Schneider. It was clear that the MSc Business Development had already greatly increased my employability.
Since then I have been working as a Business Developer in an innovative department called Shore Connection at Schneider Electric. It has also been a great opportunity to practice my French. I am convinced that this Master’s program has provided a lot of added value in terms of career opportunities and opened doors for me which previously were inaccessible.

Jorgen Giske

More testimonials from MSc Business Development graduates

Students who apply to the MSc Business Development should have excellent written and oral communication skills, as well as strong interpersonal skills. They should be motivated to work internationally and exhibit a high level of maturity and intellectual curiosity. Good computing skills with experience in spreadsheets and databases are a plus.

Entry requirements

  • Bachelor-level undergraduate degree in any subject with a good grade average.
  • Work experience is not compulsory.
  • The GMAT is not required for this program.
  • Fluency in English - see test requirements below.

Apply here

To apply for this program, candidates must complete the online application and include scanned copies of all original supporting documents. All documents must be in English or be submitted with a certified translation into English if written in another language.

  • Official copy of latest degree or diploma or certificate of enrollment with an approximate graduation date
  • University transcripts: front/back with grading scale
  • CV/Resume
  • 3 short essays (relating to your academic/professional experience, your reasons for choosing this program and your intercultural awareness)
  • 2 references (professional and academic). Family members or friends are not acceptable as referees
  • Scan of passport
  • Internationally recognized passport picture
  • Fluency in English (TOEFL, PTE, IELTS or CPE):
    • TOEFL: Computer-based: 240 / Internet-based (IBT): 94 (minimum score of 22 in Reading and Speaking; minimum score of 21 in Listening and Writing). TOEFL Institution code: 8973
    • IELTS Academic: 6.5 with a minimum of 6.0 in all areas (Listening, Reading, Writing and Speaking)
    • Cambridge Proficiency Exam (CPE): A,B,C
    • Pearson Test of English Academic (PTE-A): 63 (minimum score of 59 in each section)
    • Not accepted: TOEIC, Institutional/ITP TOEFL, Cambridge English: Advanced (CAE) and Cambridge English: First (FCE)

Please note English test scores must be communicated to GEM by the beginning of July for September programs.

Please note that for your initial application we ask only for copies of documents. If you are accepted, we will then request to send digital certified copies that you will be asked to present during the induction week. More details about certified copies per nationality are explained on the application form.

To ensure GEM is the right fit for you, you may be asked to participate in an interview. You will be notified if an interview is necessary after the Admission Board meets.

Admission is on a first-come, first-served basis. Please consult rolling admissions deadlines.


All academic qualifications, including those earned at GEM, are recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in another country after their GEM program may need to have their GEM degree certified through a process specified by the receiving authority. Before starting a GEM program, students who know that they want to work or study in another country or university are advised to verify whether their intended GEM degree will be recognized.

Total Program Fees: 2018-19

Fees to be paid by student 21,450 Euros for 2 years (Grenoble campus)*

*Fees are subject to change. Please verify program fees each year before commencement.

Fees cover tuition, project supervision, and access to all facilities. They do not cover accommodation, meals, or personal expenses.

All students are required to pay an additional 250€ in student services and administrative fees in Year 1 and a further 250€ for student card renewal in Year 2.

Please read the policy concerning the refund of tuition fees.


Please click here for scholarship descriptions and application guidelines.