September, 10 2018 – Grenoble Intake
Please note that the MSc Business development program 2018 intake is already full. Admissions for 2019 will open in September 2018.
The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment.
Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues, develop appropriate strategies to create competitive advantage and sources of value.
The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.
A word from the Program Director
"Companies are looking for Business Developers with concrete abilities, such as strong marketing and sales skills. Skills that are a must to be able to set up a subsidiary abroad, handle a joint venture, sign complex deals or worldwide agreements.
In today’s global market, candidates with the ability to launch new international activities and who have deep understanding of the stakes of a specific market are highly sought after. The MSc Business Development aims to provide them with the tools needed to start at this level."
Marie-France Derderian, MSc Business Development Program Director
International Residency Trips
South Korea 2015
What is Business Development?
The first year of the Master is a full-time year in Grenoble. Students will be required to attend the program full-time for one academic year from September to June the following year.
Introduction Session Business Fundamentals
- Leadership, Teambuilding and Managerial Creativity
- Corporate Finance and Business Planning
- Research Methods for Managers
- Mergers, Acquisitions and Restructuring
- Strategic Management
- International Negotiations
- Budgeting and Controlling
- Legal Environment of International Business
- Managerial Economics
Business Development Specifics
- New Venture Business Planning
- Digital Transformatin In Business
- International Marketing management
- Digital Marketing 1 : Insight into Digital
- Digital Marketing 2 : IMC, Strategy & Digital Models
- Market Research
- Project Management
- Entrepreneurship and Opportunities
- Building Strategic Key Accounts
- Consultancy Selling
- Study Residency trip
- Live Business Case
- Project Proposal
*The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.
The second year of the program is dedicated to the Final Management Project conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their future career.
Live Business Cases
During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Business Development program. The work students do on the Live Business Case is closely linked to the International Study Residency. Students will work in groups, delving deeply into their cases during the seven months from October to June under the supervision of a GGSB coach.
Expectations and Objectives for MSc Business Development students
The Live Business Cases are launched by a briefing given by the company.
The Live Business Case will cover:
- Looking at business development and management issues from an integrated, holistic perspective,
- Provide students with a final opportunity to apply learning from the material, courses and lectures that they have studied.
At the conclusion of the Live Business Case, students will be able to:
- Build a company analysis
- Select and apply a methodology, and make useful and efficient recommendations
- Understand the Business Development process
- Provide critical analysis
- Make strategic decisions
- Work in small multicultural groups under time constraints
- Produce compelling written and oral presentations
- Demonstrate communication, negotiation and leadership skills
At the end of 7 months of the Live Business Case, each group will produce a written report and make an oral presentation to the Jury (company tutor, school tutor and program director) and the other groups from the program.
International Residency Trip
As part of the MSc Business Development program, students have the opportunity to visit one emerging economy each year (Brazil, Russia, China, India). The goal is to create an integrated learning experience for all participants.
The International Residency Trip combines academic lectures, corporate visits, and cultural activities. Students gain extensive knowledge of global business practices to prepare them as business developers that consistently perform across cultures and compete in a global market.
The International Residency Trip is linked with the Live Business Case and students will have the opportunity to visit major companies.
The program is taught in English but provides the possibility to learn a foreign language at the same time.
No prior knowledge of French is required to attend the program. Non-French speakers may study French, native and fluent French speakers will be able to choose from Spanish or Chinese. The language component is not compulsory.
Students graduating from the MSc Business Development also receive a certificate conferring them the title of Manager International. This title, recognized by the Commission Nationale de la Certification Professionnelle - an agency belonging to the French Ministry of Labor - attests to the successful acquisition of a core of international management skills and knowledge necessary for future roles as managers in an international context. The Manager International label is registered on the Répertoire National des Certifications Professionnelles at Level 1, the highest level for such certification.
Employment within 2 months: 76%
Jobs with international projects: 84%
Annual salary with bonus after graduation: <40k€: 50% | >50k€: 50%
Top Employers of our MSc Business Development Graduates
- Adidas (Germany)
- Accenture (France)
- Aldi (UK)
- Altran (Brazil)
- Arjomary Wiggins (France)
- American Tobacco (Denmark)
- Atos Consulting (France)
- Bloomberg (UK)
- BMW (Germany)
- Bombardier (USA)
- Coca-Cola (France)
- Gaumont (France)
- General Electric (USA)
- General Electric (France)
- Google (Ireland)
- Hitachi (China)
- Henkel (Germany)
- Hewlett-Packard (France)
- IBM (Germany)
- InBev (Belgium)
- Infiniti (France)
- Lagardère (Singapore)
- Logica (France)
- Metro Cash&Carry (Germany)
- Michelin (France)
- Michelin (Sweden)
- Michelin (UK)
- Nissan (France)
- Orange (France)
- Pepsi-Cola (Saudi Arabia)
- PG (Switzerland)
- FG (Saudi Arabia)
- Pricewaterhouse Coopers (Russia)
- Rhodia (France)
- Samsung (France)
- Sanofi (France)
- SEB (France)
- Starbucks (France)
- SIT (Australia)
- Toyota (China)
- United Nations
- Zalando (Germany)
After completing the program, the participants will be well-equipped for positions such as:
- Business Developer
- Account Manager
- Account Executive
- District Manager
- Sales Manager
- Area Sales Promoter
- Sales Section Manager
- Strategic Branding
- Digital Strategy
- Product Communication
- International Marketing Manager
- International Marketing Assistant
Business development & Entrepreneurship
- Business Analyst
- Innovation and Management Consultant
- Department Manager
- Strategic and Enterprise and Business Planning
- Delivery Manager
- Marketing and Business Developer
The MSc Business Development exposed to a very challenging environment in which I excelled both academically and personally. The study trip abroad to Japan was a real highlight of the program, combining an enriching cultural immersion and many corporate visits.
I also feel that being in group of 43 students from 23 nationalities greatly enhanced my interpersonal and intercultural skills as well as building my international network.
The Live Business Case was a very rewarding aspect of the program which involved working with consultants from real companies over the course of 7-8 months. I worked on the Schneider Electric business case and at the end of the first academic year of the program I received an internship offer from Schneider. It was clear that the MSc Business Development had already greatly increased my employability.
Since then I have been working as a Business Developer in an innovative department called Shore Connection at Schneider Electric. It has also been a great opportunity to practice my French. I am convinced that this Master’s program has provided a lot of added value in terms of career opportunities and opened doors for me which previously were inaccessible.
Students who apply to the MSc Business Development should have excellent written and oral communication skills, as well as strong interpersonal skills. They should be motivated to work internationally and exhibit a high level of maturity and intellectual curiosity. Good computing skills with experience in spreadsheets and databases are a plus.
- Bachelor-level undergraduate degree in any subject with a good grade average.
- Work experience is not compulsory.
- The GMAT is not required for this program.
- Fluency in English - see test requirements below.
To apply for this program, candidates must complete the online application and include scanned copies of all original supporting documents. All documents must be in English or be submitted with a certified translation into English if written in another language.
- Official copy of latest degree or diploma or certificate of enrollment with an approximate graduation date
- University transcripts: front/back with grading scale
- 3 short essays (relating to your academic/professional experience, your reasons for choosing this program and your intercultural awareness)
- 2 references (professional and academic). Family members or friends are not acceptable as referees
- Scan of passport
- Internationally recognized passport picture
- Fluency in English (TOEFL, PTE, IELTS or CPE):
- TOEFL: Computer-based: 240 / Internet-based (IBT): 94 (minimum score of 22 in Reading and Speaking; minimum score of 21 in Listening and Writing). TOEFL Institution code: 8973
- IELTS Academic: 6.5 with a minimum of 6.0 in all areas (Listening, Reading, Writing and Speaking)
- Cambridge Proficiency Exam (CPE): A,B,C
- Pearson Test of English Academic (PTE-A): 63 (minimum score of 59 in each section)
- Not accepted: TOEIC, Institutional/ITP TOEFL, Cambridge English: Advanced (CAE) and Cambridge English: First (FCE)
Please note English test scores must be communicated to GEM/GGSB by the beginning of July for September programs.
Please note that for your initial application we ask only for copies of documents. If you are accepted, we will then request to send digital certified copies that you will be asked to present during the induction week. More details about certified copies per nationality are explained on the application form.
To ensure GEM/GGSB is the right fit for you, you may be asked to participate in an interview. You will be notified if an interview is necessary after the Admission Board meets.
Admission is on a first-come, first-served basis. Please consult rolling admissions deadlines.
All academic qualifications, including those earned at GEM/GGSB, are recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in another country after their GEM/GGSB program may need to have their GEM degree certified through a process specified by the receiving authority. Before starting a GEM/GGSB program, students who know that they want to work or study in another country or university are advised to verify whether their intended GEM degree will be recognized.
Total Program Fees: 2018-19
|Fees to be paid by student||21,450 Euros for 2 years (Grenoble campus)*|
*Fees are subject to change. Please verify program fees each year before commencement.
Fees cover tuition, project supervision, and access to all facilities. They do not cover accommodation, meals, or personal expenses.
All students are required to pay an additional 250€ in student services and administrative fees in Year 1 and a further 250€ for student card renewal in Year 2.
Please read the policy concerning the refund of tuition fees.
Please click here for scholarship descriptions and application guidelines.