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MSc Business Development

Program duration
One academic year (on campus) + Final Management Project (can be completed remotely while working)
Degree level
Master (120 ECTS credits). (Titre de niveau I Manager International, enregistré au Répertoire National des Certifications Professionnelles (RNCP) – Fiche 14524)
Entry requirements
Bachelor-level undergraduate degree in any subject. Fluency in English
Full program fees
€21,950 / Sept 2021 intake

Important dates

September, 06 2021 – Grenoble Intake

The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment.

Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues, develop appropriate strategies to create competitive advantage and sources of value.

The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.

A Word from the Program Director

  • “In today’s global market, candidates with the ability to launch new international activities and who have deep understanding of the stakes of a specific market are highly sought after. This program challenges students to understand different international markets, participate in negotiations in a multicultural context and learn how to improve the competitiveness of global business. Our students will gain the tools to be immediately operational and effective in the business development arena upon graduating.” - Jean-Paul Aussel

What is Business Development?

What is business development?

Program Content*

MSc Business Development Program

The first year of the program is a full-time year in Grenoble. Students will be required to attend the program full-time for one academic year from September to June the following year. Upon successful completion of these modules, participants will begin their Final Management Project. Students normally work part- or full-time during this phase and can be based anywhere in the world.

Year 1 - Campus Year

  • Introduction Session Business Fundamentals

    • Leadership, Teambuilding and Managerial Creativity
    • Corporate Finance and Business Planning
    • Accounting
    • Research Methods for Managers
    • Mergers, Acquisitions and Restructuring
    • Strategic Management
    • International Negotiations
    • Budgeting and Controlling
    • Legal Environment of International Business
    • Managerial Economics

    Business Development Specifics

    • New Venture Business Planning
    • Digital Transformatin In Business
    • International Marketing Management
    • Digital Marketing 1 : Insight into Digital
    • Digital Marketing 2 : IMC, Strategy & Digital Models
    • Market Research
    • Project Management
    • Entrepreneurship and Opportunities
    • Purchasing
    • Building Strategic Key Accounts
    • Consultancy Selling
    • Study Residency trip
    • Live Business Case
    • Project Proposal

    *The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.


Year 2 - Final Management Project

At the end of the one-academic-year full-time part of the program, each student will be required to complete a Final Management Project of approximately 15,000 words in length, under the guidance of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. To successfully complete the Final Management Project, students are required to address a particular research question or knowledge gap in their chosen field of their study. This will be business oriented and coherent with the program's objectives. A student may choose to write their project on a topic grounded in their internship experience.

Live Business Cases

During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Business Development program. The work students do on the Live Business Case is closely linked to the International Study Trip**. Students will work in groups, delving deeply into their cases during the seven months from October to June under the supervision of a GEM coach.

  • The Live Business Cases are launched by a briefing given by the company.

    The Live Business Case will cover:

    • Looking at business development and management issues from an integrated, holistic perspective,
    • Provide students with a final opportunity to apply learning from the material, courses and lectures that they have studied.

    At the conclusion of the Live Business Case, students will be able to:

    • Build a company analysis
    • Select and apply a methodology, and make useful and efficient recommendations
    • Understand the Business Development process
    • Provide critical analysis
    • Make strategic decisions
    • Work in small multicultural groups under time constraints
    • Produce compelling written and oral presentations
    • Demonstrate communication, negotiation and leadership skills

    At the end of 7 months of the Live Business Case, each group will produce a written report and make an oral presentation to the Jury (company tutor, school tutor and program director) and the other groups from the program.

International Study Trip**

As part of the MSc Business Development program, students have the opportunity to visit one emerging economy each year (Brazil, Russia, China, India). The goal is to create an integrated learning experience for all participants.

The International Study Trip** combines academic lectures, corporate visits, and cultural activities. Students gain extensive knowledge of global business practices to prepare them as business developers that consistently perform across cultures and compete in a global market.

The International Study Trip** is linked with the Live Business Case and students will have the opportunity to visit major companies.

** International Study Trip is contingent on global conditions and travel restrictions

Foreign Languages

The program is taught in English but provides the possibility to learn a foreign language at the same time. No prior knowledge of French is required to attend the program. Learning a foreign language is a recommended (but not compulsory) program option for all students who are looking to work internationally. Non-French speakers have the option of studying French (beginner to advanced level), while French speakers may choose from a number of other languages at the beginner level.

Personal and Professional Development Workshops

In addition to the core courses, students have the opportunity to attend personal and professional development workshops led by professionals, industry and subject matter experts. These will strengthen the employability profiles of graduates to help them achieve their career goals. Students will also have access to individual counselling sessions, interaction with corporate partners and online resources with jobs and internship opportunities as well as access to specific in house sectorial career focused communities.


Classes are taught by GEM faculty, visiting professors from top universities worldwide, and top business professionals. Most of the permanent faculty is engaged in applied research. Their teaching links theory to practice through authentic business cases. Their diverse cultural and international background gives a strong international dimension to the program.
View all Faculty


French Ministry of Labour, France Compétences Level 7 – EQF

  • Higher education in France is divided between Grandes Ecoles and public universities. GEM is a Grande Ecole which is recognised and accredited by the Conférence des Grandes Ecoles (CGE) and as such has degree awarding powers. The CGE is an official association which encompasses the Grandes Ecoles, engineering schools, architecture, design and public administration institutions which are recognized by the French state. 

    The Grande Ecoles are widely recognized by industry in France and GEM is amongst the top 10 business schools in the leading French rankings (le Point, le Figaro Etudiant, …), holding 6th place in 2019.

    GEM also holds triple accreditation by EQUIS, AACSB and AMBA. These three accreditations are international recognitions of the quality of the organization, its programs and the degrees it delivers.

    Our Masters programs are equivalent to a level 7 degree on the European Qualifications Framework and are in compliance with the Bologna Agreement for a master’s degree, comprised of 120 ECTS credits.

    Graduates from the MSc Business Development also receive a certificate conferring them the Title “Manager International”. This Title is recognized by the French State through France Compétences, an agency belonging to the French Ministry of Labor, at Level I (Level 7 on the European Qualifications Framework) - the highest level for such certification.  It is a recognition that the graduate’s core international management skills meet standards established by the Ministry of Labor for managers of international business. For students planning to work in Europe following their studies, this recognition presents a competitive advantage. 


“For me, attending the GEM MSc in Business Development was one of the best decisions I could have made for both my personal and academic development. Whether it be the international environment, the state of the art academic classes or working on projects with the world’s leading companies. The Live Business case with Oracle equipped me with all the essentials I needed for becoming the Global Product Manager for Fintech at Vodafone Group in London. To summarize it in three words: Challenging, International, and Fun.” - Jonas Borgel, MSc Business Development 2017 Graduate, Global Product Manager Fintech at Vodafone

More testimonials from MSc Business Development graduates 

Employment Statistics*

Employment within 2 months: 88%
Jobs with international projects: 83%
Annual salary with bonus after graduation: <40k€: 50% | >40k€: 50%

*Based on 2019 graduates
  • Adidas (Germany)
    Accenture (France)
    Aldi (UK)
    Altran (Brazil)
    Arjomary Wiggins (France)
    American Tobacco (Denmark)
    Atos Consulting (France)
    Bayer Bloomberg (UK)
    BMW (Germany)
    Bombardier (USA)
    Coca-Cola (France)
    Gaumont (France)
    General Electric (USA)
    General Electric (France)
    Google (Ireland)
    Hitachi (China)
    Henkel (Germany)
    Hewlett-Packard (France)
    IBM (Germany)
    InBev (Belgium)
    Infiniti (France)
    Lagardère (Singapore)
    Logica (France)
    Metro Cash&Carry (Germany)
    Michelin (France)
    Michelin (Sweden)
    Michelin (UK)
    Nissan (France)
    Orange (France)
    Pepsi-Cola (Saudi Arabia)
    PG (Switzerland)
    FG (Saudi Arabia)
    Pricewaterhouse Coopers (Russia)
    Rhodia (France)
    Samsung (France)
    Sanofi (France)
    SEB (France)
    Starbucks (France)
    SIT (Australia)
    Toyota (China)
    United Nations Zalando (Germany)
    Volvo (Belgium)

  • Sales

    Business Developer
    Account Manager
    Account Executive
    District Manager
    Sales Manager
    Area Sales Promoter
    Sales Section Manager
    Strategic Branding
    Digital Strategy
    Product Communication
    International Marketing Manager
    International Marketing Assistant

    Business Development & Entrepreneurship

    Business Analyst
    Innovation and Management Consultant
    Department Manager
    Strategic and Enterprise and Business Planning
    Delivery Manager
    Marketing and Business Developer

Work in France

  • After passing their Master’s level degree in France, students may apply for a residence permit which allows graduates to work for a year in France. The permit is called a “Recherche d’emploi ou Création d’entreprise” residence permit.  For more details, you may consult the relevant Campus France or the Ministry of Interior webpages.

Students who apply to the MSc Business Development program should have excellent written and oral communication skills, as well as strong interpersonal skills. They should be motivated to work internationally and exhibit a high level of maturity and intellectual curiosity. Good computing skills with experience in spreadsheets and databases are a plus.

Entry Requirements

  • Bachelor-level undergraduate degree in any subject with a good grade average.
  • Work experience is not compulsory.
  • The GMAT is not required for this program.
  • Fluency in English - see test requirements below.

Please note that it is possible to submit your application prior to providing us with your test results and/or your final transcripts/ degree certificate.

​If the rest of your application meets our standards we can then make you a conditional offer of a place on the program. These conditions will be lifted once you have obtained and sent us the required documentation.

We recognize that COVID-19 has likely created difficulties in completing the admissions requirements. Our team is available to assist with these logistical uncertainties. Please contact us with any questions.

Apply here

To apply for this program, candidates must complete the online application form and include scanned copies of all original supporting documents. All documents must be in English or be submitted with a certified translation into English if written in another language.

    • Official copy of undergraduate degree equivalent to minimum 180 ECTS or certificate of enrollment with an approximate graduation date
    • University transcripts: front/back with grading scale
    • CV/Resume
    • 3 short essays (relating to your academic/professional experience, your reasons for choosing this program and your intercultural awareness)
    • 2 references (professional and/or academic). Family members or friends are not acceptable as referees
    • Scan of passport
    • Internationally recognized passport picture
    • Proof of fluency in English:
      • TOEFL IBT: 90 (minimum of 21 in all bands). TOEFL Institution code: 8973
      • IELTS Academic/IELTS Indicator: 6.5 (minimum of 6.0 in all bands)
      • Cambridge English (Proficiency/Advanced/Business Higher) level C1: Grade A,B or C
      • Pearson Test of English Academic (PTE-A): 63 (minimum of 59 in all bands)
      • Duolingo English Test: 110 (minimum of 90 in all bands)
      • English test waiver may be granted if Bachelor’s degree was fully taught through the medium of English (official proof required)
      • Not accepted: TOEIC, Institutional/ITP TOEFL
      • Please note: English test scores must be communicated to GEM by the beginning of July for September programs.

    Please note that for your initial application we ask only for copies of documents. If you are accepted, we will then request to send digital certified copies that you will be asked to present during the induction week. More details about certified copies per nationality are explained on the application form.

    To ensure GEM is the right fit for you, you may be asked to participate in an interview. You will be notified if an interview is necessary after the Admission Board meets.

​Admission is on a first-come, first-served basis. Please consult our rolling admissions deadlines.

Student Program Fees

MSc Business Development
Grenoble campus: €21,950 for full 2-year program*

*Fees include an annual €250 student service and administrative fee calculated for the 2-year program. Fees are subject to change. Please verify program fees each year before commencement. 

Program fees include:

  • Tuition, project supervision, and access to GEM facilities.
  • Travel and accommodation for the International Study Trip**. Please note that students are responsible for the payment and arrangement of a visa if necessary.

Program fees do not cover accommodation, meals, insurance, visa and personal expenses.

Please read the policy concerning the refund of tuition fees.

Financial Aid / Scholarships

Scholarship descriptions and application guidelines.

Special needs, diversity and disabilities

Students with special needs benefit from arrangements and personalised support to facilitate their studies and their professional integration. To this end, a file must be filled out and submitted to the dedicated service upon entering GEM.
The Diversity & Inclusion manager is available to answer your questions: Alice Bodin.


All academic qualifications, including those earned at GEM, are recognized at the discretion of each country or university. Students seeking admission to a further course of study or who wish to work in specific country after their GEM program may need to have their GEM degree certified through a process specified by the receiving authority. 

Visa requirements may apply to International Students in order to study or work in France. All international students are expected to verify requirements with their local French consulate and plan accordingly. Grenoble Ecole de Management has no influence over this process.

For more information, please download our International Student Guide

Student Guide

Contact a current student to learn more about the program.

Student Questions Blog

Learn about upcoming recruitment fairs around the world and webinars for prospective students.

Events for Prospective Students

Updated on 07 July 2021 at 9h01 am