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Location-based messaging to increase store traffic
Published on 07 February 2021How to implement location-based messaging? What challenges does the use of geolocation data present? We shine a spotlight on this innovative approach to marketing.
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The Grenoble Geopolitics Festival adapts to the crisis
Published on 06 February 2021The 13th edition of the Grenoble Geopolitics Festival will take place on March 22-26 thanks to a new, fully online event with more than 30 conferences and workshops. A major, yet potentially beneficial change for the festival...
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Brexit: strategic changes to ensure economic renewal
Published on 05 February 2021As the Brexit agreement becomes a reality, this major change will impact numerous economic activities in key sectors. In response to this change, organizations and governments must implement mid- and long-term strategies to relocate economic...
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Face-to-face learning for students that prefer this option
Published on 08 February 2021Grenoble Ecole de Management promised that if health conditions allowed, classes would be delivered in a face-to-face format as of February 8 2021. This promise has been kept with controlled numbers of students’ onsite to respect social distancing...
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Rankings: 5th Best Global MBA in France according to The Economist
Published on 22 January 2021Which MBA Ranking, published January 21st. GEM gains 13 worldwide ranks and consolidates its 5th rank among French Business Schools.
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Brand names: How and why does sonority impact perception?
Published on 13 January 2021How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.