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Color me moral: how the meaning of colors influence consumer behavior
Published on 16 November 2021A recent study published in the scientific journal Psychology...
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Online Humor: a Positive or Negative Tool for Brands?
Published on 16 November 2021Recent research provides information on the appropriateness of a humorous response to customers' expressions of dissatisfaction on social media, and on the type of humor to be used according to the brand identity
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Shaping A Sustainable Future: A New Online Course Dedicated To Green Infrastructure
Published on 10 November 2021Grenoble Ecole de Management launches 'Shaping a Sustainable Future with Green Infrastructure ' a 5-week free online course developed by the Territories in Transition Chair, as part of its participation in the European project LUIGI, to help...
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Smart Thermostats: How to Convince Future Users?
Published on 18 October 2021In order to better understand the barriers facing the adoption of smart thermostats in the residential sector, three Grenoble Ecole de Management professors conducted an online survey of 5,500 people in eight European countries.
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Low-Carbon Investments: how do they impact socio-economic inequalities in Brazil?
Published on 16 October 2021A study published in 2020 in the scientific journal Climate Policy measured the impact of low-carbon foreign investment on inequality, employment, and poverty in Brazil. It gives recommendations for COP26.
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Samsung SEF Digital Skill-Up: an Experience-based Training Course
Published on 12 October 2021Digital technologies are revolutionizing corporate culture, practices, and customer relations. So, how will hundreds of employees at Samsung Electronics France manage to strengthen their operational digital skills through around fifteen experience-...