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The « Foundation Beam » has been laid for GEM’s 2023 Paris Campus!
Published on 19 November 2021This Thursday, November 18, Grenoble Ecole de Management (GEM) was laying the foundation stone of its future Parisian Campus. A stone which is actually a wooden beam, to symbolize the wooden structure of this coming Zero waste campus! GEM is...
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Société à Mission: AKACORLEONE Creates A Masterpiece For GEM
Published on 19 October 2021To celebrate its Société A Mission status and share its 5 engagements with everyone, Grenoble Ecole de Management (GEM) has invited the Portuguese street artist AKACORLEONE to create an emblematic masterpiece for its Grenoble campus, so called “5...
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Color me moral: how the meaning of colors influence consumer behavior
Published on 16 November 2021A recent study published in the scientific journal Psychology...
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Online Humor: a Positive or Negative Tool for Brands?
Published on 16 November 2021Recent research provides information on the appropriateness of a humorous response to customers' expressions of dissatisfaction on social media, and on the type of humor to be used according to the brand identity
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Shaping A Sustainable Future: A New Online Course Dedicated To Green Infrastructure
Published on 10 November 2021Grenoble Ecole de Management launches 'Shaping a Sustainable Future with Green Infrastructure ' a 5-week free online course developed by the Territories in Transition Chair, as part of its participation in the European project LUIGI, to help...
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Smart Thermostats: How to Convince Future Users?
Published on 18 October 2021In order to better understand the barriers facing the adoption of smart thermostats in the residential sector, three Grenoble Ecole de Management professors conducted an online survey of 5,500 people in eight European countries.