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Programmatic advertising to increase TV ad efficiency
Published on 13 December 2020Thanks to web technology, TV ads can improve their efficiency. By tracking web visits and responding in real-time, companies can improve the efficiency of their TV ad strategy without increasing their advertising budget.
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Energy labels: a new classification system with increased requirements and transparency
Published on 09 December 2020What’s the use of a classification system if everyone is in the top tier? To overcome this problem, Europe will be implementing a new energy label system with more stringent requirements. An opportunity to encourage greater innovation and efficiency...
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Business strategy: making the most of a window of opportunity
Published on 11 December 2020Industry latecomers often have one or more opportunities to catch up to market leaders. How can businesses identify and capitalize on a window of opportunity?
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Three questions for Thomas Havy - a recent graduate of the GEM/CY Tech double degree program
Published on 01 December 2020Thomas Havy recently earned his double degree with flying colors from Grenoble Ecole de Management (GEM) and CY Tech. His speciality? Economic intelligence, a skill that is in high demand as demonstrated by the fact he was recruited as a consultant...
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Testimony: Employment Support for Disability at GEM
Published on 01 December 2020The European Disability Employment Week took place from November 16 to 22, 2020. Lina Benkhalla, student at Grenoble Ecole de Management shares his impactful testimony with us. As a person with special needs, she received support from GEM to help...
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Blended pedagogy with HyFlex classrooms at GEM
Published on 30 November 2020Grenoble Ecole de Management has invested 1.2 Million Euros in 32 HyFlex classrooms. These new classrooms, that are being currently deployed on its campuses in France, make it possible for teaching to be delivered to a class of students that are...