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Digitally enhanced catalogs… A winning promise?
Published on 16 September 20193D images, videos, detailed product files… Digitally enhanced catalogs offer a new, trendy marketing tool. Yet research confirms that such enhancements aren’t necessarily a worthy investment.
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Fake news: Students tricked by GEM in their first week
Published on 13 September 2019On Friday September 13th, 2019, Grenoble Ecole de Management (GEM) played a "prank" on 700 new students of its Grande Ecole Program. During the yearly "Intake Challenge" and using some of the students' personal data, the School revealed their...
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Research: Who will win the AI battle?
Published on 02 September 2019Xerfi Canal interviewed Ismael Al-Amoudi, professor of Social and Organizational Theory at GEM and Director of "le Centre d’Ontologie Sociale", to talk about challenges around artificial intelligence.
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Testimonial: Teaching MBA classes after DBA graduation
Published on 30 August 2019One inner question every DBA student asks himself during his doctoral journey is what career to pursue after finishing a DBA study. All those who are not yet established as professors and have strong business experience secretly think of pursuing an...
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Forward-looking search: encouraging cutting-edge innovation
Published on 22 July 2019Innovation is at the heart of business growth, in particular for dynamic sectors such as the high tech industry. To encourage radical innovation, it’s essential to integrate a future-oriented search and analysis process throughout an innovation...
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TIM Lab: prototyping business innovation
Published on 21 July 2019Created with a design thinking approach, the TIM Lab offers a collaborative space for learning about and improving business innovation. From idea generation to prototyping, participants are encouraged to improve their autonomy and creativity for...