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Decoding and Improving Human Interactions with the Process Communication Model
Published on 06 December 2021The Process Communication Model ® (PCM) is reputed as a powerful tool for analyzing and understanding professional interactions. Developed for NASA space missions in the 1970s and 1980s, an optimized version of the PCM is now available to...
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Do Energy Prices Influence Buying Behavior?
Published on 06 December 2021A research paper, published in August 2021 in the Journal of Public Economics, identifies the criteria for choosing appliances used by U.S. households based on changes in local energy prices.
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The « Foundation Beam » has been laid for GEM’s 2023 Paris Campus!
Published on 19 November 2021This Thursday, November 18, Grenoble Ecole de Management (GEM) was laying the foundation stone of its future Parisian Campus. A stone which is actually a wooden beam, to symbolize the wooden structure of this coming Zero waste campus! GEM is...
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Société à Mission: AKACORLEONE Creates A Masterpiece For GEM
Published on 19 October 2021To celebrate its Société A Mission status and share its 5 engagements with everyone, Grenoble Ecole de Management (GEM) has invited the Portuguese street artist AKACORLEONE to create an emblematic masterpiece for its Grenoble campus, so called “5...
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Color me moral: how the meaning of colors influence consumer behavior
Published on 16 November 2021A recent study published in the scientific journal Psychology...
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Online Humor: a Positive or Negative Tool for Brands?
Published on 16 November 2021Recent research provides information on the appropriateness of a humorous response to customers' expressions of dissatisfaction on social media, and on the type of humor to be used according to the brand identity