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Online Humor: a Positive or Negative Tool for Brands?
Published on 16 November 2021Recent research provides information on the appropriateness of a humorous response to customers' expressions of dissatisfaction on social media, and on the type of humor to be used according to the brand identity
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Being a Woman and Becoming an Entrepreneur in Disadvantaged Urban Neighborhoods
Published on 15 November 2021The Women & Economic Renewal Chair has initiated a vast action-research program, aiming at a better understanding of the place of women entrepreneurs' in Disadvantaged Urban Neighborhoods (QPVs) in France, around the world, and soon within the EU.
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Shaping A Sustainable Future: A New Online Course Dedicated To Green Infrastructure
Published on 10 November 2021Grenoble Ecole de Management launches 'Shaping a Sustainable Future with Green Infrastructure ' a 5-week free online course developed by the Territories in Transition Chair, as part of its participation in the European project LUIGI, to help...
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COP26: 12 students from GEM on spot
Published on 09 November 2021A delegation from Grenoble Ecole de Management (GEM), first Grande Ecole with the Société à Mission status, is currently attending the 26th edition of the COP (Conférence des Parties). The 12 students from GEM staying in Glasgow (Scotland) until...
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In Grenoble, a new collaborative process set up to fight sexual and gender-based violence
Published on 29 October 2021Initiated by Grenoble Ecole de Management (GEM), the Grenoble Public Prosecutor's Office has taken up the subject of cases of sexual and sexist violence (VSS), and has just signed a partnership agreement with the Direction Départementale de la...
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Société à mission: A delegation of GEM students going to the COP26
Published on 29 October 2021Grenoble Ecole de Management, first Grande Ecole with the Société à Mission status, will be the only French business school to send a delegation of 12 students to the Blue Zone of the COP26 as witness to the global climate negotiations taking place...