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Brexit: strategic changes to ensure economic renewal
Published on 05 February 2021As the Brexit agreement becomes a reality, this major change will impact numerous economic activities in key sectors. In response to this change, organizations and governments must implement mid- and long-term strategies to relocate economic...
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Face-to-face learning for students that prefer this option
Published on 08 February 2021Grenoble Ecole de Management promised that if health conditions allowed, classes would be delivered in a face-to-face format as of February 8 2021. This promise has been kept with controlled numbers of students’ onsite to respect social distancing...
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DBA Testimonial: Dr. Sholom Schochet
Published on 01 February 2021"In the best of times, successfully juggling personal and professional responsibilities is a formidable task for anyone. Throw a doctorate into the mix, and the doctoral candidate quickly recognizes the need to become a world-class ringmaster...
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Rankings: 5th Best Global MBA in France according to The Economist
Published on 22 January 2021Which MBA Ranking, published January 21st. GEM gains 13 worldwide ranks and consolidates its 5th rank among French Business Schools.
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Brand names: How and why does sonority impact perception?
Published on 13 January 2021How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.
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The advantages of co-creating with customers
Published on 10 January 2021Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.