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  • 4 projets stratégiques pour 2025

    GEM 2025: 4 major strategic projects

    Published on 30 March 2021

    After a year of rolling out its 2020-25 strategic plan, today GEM announced an investment of 32 million € in four ambitious projects linked to technological, ecological and social transitions. The objectives are to provide tangible answers to the...

  • Messages publicitaires : s’adapter aux valeurs culturelles. L’exemple de la Corée du sud

    Advertising messages: adapting to cultural values. The example of South Korea.

    Published on 15 March 2021

    A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.

  • Wizbii : un tiers de confiance pour l’emploi des 18-30 ans

    Wizbii: A trustworthy partner for jobseekers between the ages of 18 and 30

    Published on 12 March 2021

    In November 2020, Wizbii was selected by the French government under its 6.5 billion euro recovery plan for young jobseekers. The digital platform 1jeune1solution.gouv.fr is a key milestone in the success of the company, which is a graduate of the...

  • Hydrogène : la promesse d’une énergie propre ?

    Hydrogen, the promise of clean energy

    Published on 10 March 2021

    Expected to revolutionize the transportation, industrial and building sectors... What are the challenges of using hydrogen energy for the various stakeholders in the value chain, between now and 2030, particularly in the Auvergne-Rhône-Alpes region?

  • Houcem Mohammedi, étudiant à GEM

    3 questions for Houcem Mohammedi, student at GEM and socially engaged

    Published on 25 March 2021

    Houcem Mohammedi is a student at Grenoble Ecole de Management. At just 20 years old, he has already fought against female genital mutilation amongst young girls and violence against women, he has worked for the protection of animals and has even...

  • DBA Testimonial: Dr. Yao Laurel Xiao

    Published on 01 March 2021

    "During my study, I was promoted to head of my department. Life became even busier, but the three tips mentioned above helped me get through the challenges. Looking back, I am glad I did it. I am also grateful to my supervisor, the professors who...