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GEM 2025: 4 major strategic projects
Published on 30 March 2021After a year of rolling out its 2020-25 strategic plan, today GEM announced an investment of 32 million € in four ambitious projects linked to technological, ecological and social transitions. The objectives are to provide tangible answers to the...
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Advertising messages: adapting to cultural values. The example of South Korea.
Published on 15 March 2021A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.
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Wizbii: A trustworthy partner for jobseekers between the ages of 18 and 30
Published on 12 March 2021In November 2020, Wizbii was selected by the French government under its 6.5 billion euro recovery plan for young jobseekers. The digital platform 1jeune1solution.gouv.fr is a key milestone in the success of the company, which is a graduate of the...
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Hydrogen, the promise of clean energy
Published on 10 March 2021Expected to revolutionize the transportation, industrial and building sectors... What are the challenges of using hydrogen energy for the various stakeholders in the value chain, between now and 2030, particularly in the Auvergne-Rhône-Alpes region?
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3 questions for Houcem Mohammedi, student at GEM and socially engaged
Published on 25 March 2021Houcem Mohammedi is a student at Grenoble Ecole de Management. At just 20 years old, he has already fought against female genital mutilation amongst young girls and violence against women, he has worked for the protection of animals and has even...
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DBA Testimonial: Dr. Yao Laurel Xiao
Published on 01 March 2021"During my study, I was promoted to head of my department. Life became even busier, but the three tips mentioned above helped me get through the challenges. Looking back, I am glad I did it. I am also grateful to my supervisor, the professors who...