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  • GEM s’engage et devient société à mission

    Grenoble Ecole de Management ramps up its commitment by becoming a benefit corporation

    Published on 08 April 2021

    Grenoble Ecole de Management (GEM), proved its commitment to society on February 25 by becoming a ‘Société à Mission’ Similar to a Benefit Corporation status, it is defined as an organisation whose purpose and all its operations are focussed fully...

  • The Additional Roles of the DBA Thesis Supervisor

    Published on 19 April 2021

    When considering what a thesis supervisor’s role is in a student’s doctoral-level journey, the first answer usually given is to provide scientific guidance to a doctoral student. But beyond scientific supervision, how do thesis supervisors assist...

  • DBA Testimonial: Dr. Jing Jasmine Wu

    Published on 01 April 2021

    "As writer Alan Lakein said, “Time equals life; therefore, waste your time and waste your life, or master your time and master your life.” Go ahead and master your time. Then, you will master not only your doctoral course but also your life." - Dr....

  • 4 projets stratégiques pour 2025

    GEM 2025: 4 major strategic projects

    Published on 30 March 2021

    After a year of rolling out its 2020-25 strategic plan, today GEM announced an investment of 32 million € in four ambitious projects linked to technological, ecological and social transitions. The objectives are to provide tangible answers to the...

  • campus-gem-paris-2020

    GEM Paris Campus: a new director and new projects

    Published on 25 January 2021

    The Grenoble Ecole de Management (GEM) campus in Paris relocated almost a year ago. A campus that aims to be zero waste and that prefigures the future of education: a mission which was accomplished by Jean-Philippe Rennard who led this first move....

  • Messages publicitaires : s’adapter aux valeurs culturelles. L’exemple de la Corée du sud

    Advertising messages: adapting to cultural values. The example of South Korea.

    Published on 15 March 2021

    A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.