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  • fornerino-marianela

    Sensory Marketing: Reinventing the Customer Experience

    Published on 19 April 2017

    How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?

  • Research: Safety at Work in the Construction Industry

    Safety at Work in the Construction Industry

    Published on 20 April 2017

    A recent study of safety at work in the construction industry provides insights to understand the evolution (and uberization) of work and potential safety risks.

  • BAROMÈTRE DU MARCHÉ DE L’ENERGIE

    Energy Market Barometer Report: Winter 2016

    Published on 13 March 2017

    This Winter 2016 edition of the Grenoble Ecole de Management Energy Market Barometer explores the opinion of French energy experts about the decentralization of the electricity sector in France. French experts were also asked where the focus of...

  • Easy-to-Read Food Labels Increase Intention to Purchase

    Published on 19 March 2017

    The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital...

  • Federico Pigni, Professor at Grenoble Ecole de Management

    Research: Creating Value from Digital Data Streams

    Published on 01 July 2016

    The big data era is upon us. Startups, major companies, organizations and governments are all rushing to extract essential insights from big data. Yet in doing so, many have overlooked the potential value of the digital data streams (DDS) that make...

  • European CFOs are against Brexit: new Global Business Outlook survey reveals

    Published on 27 June 2016

    European CFOs are overwhelmingly against a British exit from the European Union, the latest round of the Global Business Outlook Survey reveals. More than 75 percent believe it is good for the U.K. to remain in the European Union, and a like number...