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  • la majorité des personnes qui opte pour un plat froid sous-estime sa valeur réelle en calories

    When eating cold food means eating more food

    Published on 09 July 2021

    International research shows that the temperature of a dish, depending on whether it is served hot or cold, can potentially change our perception of its objective calorie content.

  • Réseaux sociaux : doit-on encadrer les filtres de beauté ?

    Should beauty filters on social media be regulated?

    Published on 13 April 2021

    The "ETIC" research program is investigating the adverse effects that digital images can potentially cause, with specific focus on the impact that beauty filters can have on users who are most exposed to the pressures of today's beauty ideals.

  • Messages publicitaires : s’adapter aux valeurs culturelles. L’exemple de la Corée du sud

    Advertising messages: adapting to cultural values. The example of South Korea.

    Published on 15 March 2021

    A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.

  • Nom de marques. Comment communiquer l’action par la sonorité ? copy metamorworks

    Brand names: How and why does sonority impact perception?

    Published on 13 January 2021

    How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.

  • Accroître la valeur d'un produit de masse via la co-conception  c oksana nazarchuk

    The advantages of co-creating with customers

    Published on 10 January 2021

    Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.

  • Can TV Characters Teach Us About Management?

    Can TV Characters Teach Us About Management?

    Published on 14 September 2017

    From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.