Making Sense of Heritage Luxury Brands: Consumer Perceptions across Different Age Groups
Lama Halwani started the DBA journey in 2015 at GEM. Her article about heritage luxury brands has recently been accepted in its current form for publication in Qualitative Market Research.
Social Entrepreneurship: Opportunity or Altruism?
Why are social entrepreneurs more often women? What motivates their engagement? New research bring into question old stereotypes.
Research: Analogical Reasoning, Generating Innovative Ideas With the Help of Customers
All innovation processes begin with the generation of new ideas, the majority of which end up not being useful. To improve this process, businesses are involving customers. However, the quality of ideas generated by customers is often quite...
IBEST: Developing Indicators for Sustainable Well-Being
Are profits and performance the only indicators of success? As businesses and governments around the world begin to question this vision, the Grenoble metropolis has launched a new initiative to develop indicators that measure the sustainability and...
Research: How Do Consumers Evaluate Corporate Social Responsibility?
From fighting poverty and illness to providing disaster relief, corporations around the world dedicate considerable resources to corporate social responsibility (CSR). Contributions come in a variety of forms such as monetary donations, the donation...
When to Invest in ISO Standards?
The number of certifications for businesses continues to grow year after year. While ISO standards have become commonplace for many companies in Europe, few companies question whether such an investment provides a good return on investment.