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Do Energy Prices Influence Buying Behavior?
Published on 06 December 2021A research paper, published in August 2021 in the Journal of Public Economics, identifies the criteria for choosing appliances used by U.S. households based on changes in local energy prices.
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Color me moral: how the meaning of colors influence consumer behavior
Published on 16 November 2021A recent study published in the scientific journal Psychology...
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Answer the questions quickly... so you don't look like a liar!
Published on 11 May 2021Recent research published by The American Psychological Association shows that the speed of a response to a question is an important indicator by which people assume the credibility of the speaker.
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Advertising messages: adapting to cultural values. The example of South Korea.
Published on 15 March 2021A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.
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Research: Analogical Reasoning, Generating Innovative Ideas With the Help of Customers
Published on 08 December 2017All innovation processes begin with the generation of new ideas, the majority of which end up not being useful. To improve this process, businesses are involving customers. However, the quality of ideas generated by customers is often quite...
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Research: How Do Consumers Evaluate Corporate Social Responsibility?
Published on 17 November 2017From fighting poverty and illness to providing disaster relief, corporations around the world dedicate considerable resources to corporate social responsibility (CSR). Contributions come in a variety of forms such as monetary donations, the donation...