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  • research on Contextual Television Advertising

    Research: Questioning the Effectiveness of Contextual Television Advertising

    Published on 28 February 2017

    As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...

  • Federico Pigni, Professor at Grenoble Ecole de Management

    Research: Creating Value from Digital Data Streams

    Published on 01 July 2016

    The big data era is upon us. Startups, major companies, organizations and governments are all rushing to extract essential insights from big data. Yet in doing so, many have overlooked the potential value of the digital data streams (DDS) that make...

  • Joining the UN’s International Telecommunication Union (ITU)

    Published on 30 June 2016

    Grenoble Ecole de Management becomes the first Business School in the world, and the first higher education institution in France to join the prestigious International Telecommunication Union (ITU), the United Nations specialized agency based in...

  • websites such as TripAdvisor have given consumers the power to impact a company's image.

    TripAdvisor: How Companies React to Negative Ratings

    Published on 22 March 2016

    The world wide web has revolutionized the hotel, restaurant and other travel-related industries. From online bookings to customer ratings, companies have to learn how to operate in this new environment. While an organization's market identity used...

  • Research: Creating Visitor Engagement Through Music

    Research: Creating Visitor Engagement Through Music

    Published on 29 February 2016

    Digital communications have created an information overload for customers. To stand out on the world wide web, companies have to offer clients a high-impact experience. When used properly, music provides a simple yet effective means of creating a...