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The « Foundation Beam » has been laid for GEM’s 2023 Paris Campus!
Published on 19 November 2021This Thursday, November 18, Grenoble Ecole de Management (GEM) was laying the foundation stone of its future Parisian Campus. A stone which is actually a wooden beam, to symbolize the wooden structure of this coming Zero waste campus! GEM is...
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Société à Mission: AKACORLEONE Creates A Masterpiece For GEM
Published on 22 November 2021To celebrate its Société A Mission status and share its 5 engagements with everyone, Grenoble Ecole de Management (GEM) has invited the Portuguese street artist AKACORLEONE to create an emblematic masterpiece for its Grenoble campus, so called “5...
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Color me moral: how the meaning of colors influence consumer behavior
Published on 18 November 2021A recent study published in the scientific journal Psychology...
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Online Humor: a Positive or Negative Tool for Brands?
Published on 17 November 2021Recent research provides information on the appropriateness of a humorous response to customers' expressions of dissatisfaction on social media, and on the type of humor to be used according to the brand identity
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Being a Woman and Becoming an Entrepreneur in Disadvantaged Urban Neighborhoods
Published on 15 November 2021The Women & Economic Renewal Chair has initiated a vast action-research program, aiming at a better understanding of the place of women entrepreneurs' in Disadvantaged Urban Neighborhoods (QPVs) in France, around the world, and soon within the EU.
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Shaping A Sustainable Future: A New Online Course Dedicated To Green Infrastructure
Published on 10 November 2021Grenoble Ecole de Management launches 'Shaping a Sustainable Future with Green Infrastructure ' a 5-week free online course developed by the Territories in Transition Chair, as part of its participation in the European project LUIGI, to help...