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International Summer School

Enhance your business education and experience life in a new and challenging multicultural environment.

    Important Dates

    • The program starts on May 21st 2024 with Small and family business (arrival May 20th)
    • International Marketing Grenoble: May 30th 2024
    • Departure to Paris: June 2st 2024
    • International Marketing Paris: June 3rd 2024
    • Return to Grenoble: June 6th 2024

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    Our 3 week-Summer Program, gives you the opportunity to study two business modules combined with a course on French Language and Culture.

    2 business modules worth a total of 10 ECTS:

    • Small and Family Business (5 ECTS)
    • International Marketing (5 ECTS)
    • Extra bonus: 9 hours of French Language and Culture courses for free

    Why participate in this Summer School Program?

    • Earn up to 10 ECTS credits (5 per module)
    • Study at a triple-accredited business school
    • Be challenged by international faculty with extensive industry experience
    • Build your international network with fellow students from around the world
    • Discover what it is like to work in an international context

    Skills Acquired:

    Upon completion of the program, you will be able to:

    • Understand the competitive positioning’s and strategies of international companies
    • Determine a marketing and sales action plan
    • Define major differences between marketing as usual and international marketing
    • Creation of a new venture and a family business
    • Understand different entrepreneurial models

    Program Content

    Small & Family Business

    Grenoble campus

    • Explore entrepreneurial strengths and understand how to turn an idea into a successful proposition
    • Learn how to generate and evaluate a business idea, present a business plan and assess sources of funding
    • Plan the growth of your own company

    International Marketing

    This module takes place in Grenoble and in Paris.

    • Discover how global companies are using cultures. 
    • Acquire analytical, strategic and promotional tools to optimize your marketing performance
    • Discover the success of a famous international company through a case study

    Total hours: 30 hours per module. Total 60 hours plus 9 hours French language and culture.

    Pedagogy

    Verification of skills and competences acquired through continuous assessment

    Evaluation

    Typically, students are assigned 15-18 hours of interactive face to face teaching per week and are expected to work 30 hours outside the classroom. This includes pre-reading and preparation for class, homework and group/individual assessments. In groups of 3-5, students work on presentations, essays and projects in order to learn about the current challenges and decisions facing managers and business leaders today.

    Admissions Criteria

    • Undergraduate students having completed at least 2 years of study in any discipline
    • Fluent English (proof required if non-native speaker)

    Tuition Fees

     € 4,450

    Practical Information

    Program fees include:

    • Tuition fees
    • Accomodation 
    • Online access to our E-learning platform prior to and during the program - Moodle
    • Access to GEM facilities 
    • A dedicated international team present at all times to help you feel at home in Grenoble and Paris
    • Social and cultural activities, the train from Grenoble to Paris, a boat trip on the Seine river, a welcome and farewell dinner.
    Updated on 26 September 2023 at 12h03 pm