The aim is to develop skills required for the successful design and implementation of a business plan at an international level. For that reason each student will be asked to identify a specific product or service and to develop and present their business plan through the 3 modules, which will culminate in the assessment of the plan. Country cases of high growth economies open the modules, followed by input that will introduce all aspects that must be taken into consideration in the design of the plan : cultural, strategic, organisational, legal, financial, risk…
For students who are looking for an active role in international management, by contributing to the international expansion of operations within an organisation. This will be of particular relevance to the high growth or ‘emerging’ economies. The teaching input is mainly from professionals who have significant experience of such markets.