Digital is changing the way we market just like it's changing anything else we do in business. But what is it mean exactly to marketing as a practice? And what are the consequences on our future employability and jobs? Will all marketers become digital marketers?
- Is traditional marketing dead?
- Is digital marketing just a new way of marketing things on top of everything else?
- Or is digital imposing a truly new way of marketing things and services which forces you to retrain and learn marketing basics again.
Matthieu Tran Van, Global Performance Account Executive at Google. He also teaches digital marketing within the advanced Master’s in digital business strategy of Grenoble Ecole de Management. As it happens, Matthew also graduated from GEM.
Yann Gourvennec, CEO Visionary Marketing, Program Director of the Advanced Master’s in Digital Business Strategy.