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Webinar: social selling: true innovation or buzzword?

[23] [Oct 2018] [ 1:00 pm] [ ]


All times are GMT+1

23 October, 1.00pm via Adobe Connect

Social selling is on everybody’s lips but what does it mean in actual fact?   

  • Is it about the promise of a quick buck through a direct message on LinkedIn? 
  • Is it about ABC (Always Be Closing)? 
  • Or is it a new way of selling for sales persons genuinely interested insolving their clients ’issues?
Yann Gourvennec, Sylvie Lachkar and Karima Catherine Goudiam

Yann Gourvennec, Program Director for the Advanced Master’s in Digital Business Strategy
Sylvie Lachkar is Global Digital Transformation Network Lead at SAP, Social selling evangelist and Author of “Mastering Social selling Like A Boss” to share her views about social selling with us.
Karima Catherine Goundiam is Managing Director at Red Dot Digital and has worked in the digital industry since 2000 in a mix of strategic roles at global companies such as Deloitte and Ford. She has been lecturing at Grenoble Ecole de Management within the Advanced Master in Digital Business Strategy since 2016. Sylvie and Karima will tell us about how they view Social Selling, what the good and bad practices are and how they are implementing social selling globally.

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