On Monday, June 12 at 10am-11:30am, we welcome our 6th speaker, Professor Aaron Ahuvia from University of Michigan-Dearborn to give his talk titled : "Economic Peace and Political Peace : Iconoclastic Reflections on the Virtues and Vices of Marketing"
Free event but registration required
Dr. Aaron Ahuvia believes that marketing is widely misunderstood. He will explain why it is often criticized for things it doesn't often do, while its most harmful activities get little attention, and its most positive potential contributions are completely overlooked.
This talk will explain the essential DNA of all large-scale corporate marketing, called the marketing concept. Ahuvia will then show how the marketing concept underlies both marketing's greatest social harms (e.g. the obesity crisis, reduced inner peace) and its social contributions (e.g. getting some of the world's smartest people to solve other people's problems). You will also hear personal reflections from his experience using marketing to work for Middle East peace and to reduce animosity between the left and right in the US.
Prof. Aaron Ahuvia is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn. Dr. Ahuvia is the most widely published and cited expert on brand love. His recent book, The Things We Love: How Our Passions Connect Us and Make Us Who We Are provides a new theory of the psychology of brand love. This book was designated by Amazon as a Best Business Book of 2022 and recently won a silver medal in the Nautilus Book Awards. Dr. Ahuvia is also well known for his research on happiness, income, and materialism. He has been quoted in the New York Times, The Wall Street Journal, Der Spiegel, and he’s even been a guest on The Oprah Winfree Show. His industry projects and presentations include Google, Ford, Samsung, L’Oréal, Audi, Proctor and Gamble, GfK Market Research, and many others. In his public activism, Prof. Ahuvia has applied his expertise to help promote peace in the Middle East and works to reduce polarization between liberals and conservatives in the United States. This activism has included projects in Israel, Kazakhstan, Oman, Morocco, Rwanda, Yemen, and Libya; as well as working with Braver Angels in the US.