Areas of expertise
- Agility Management
- Economics and Technology Management
- Innovation Management
- Strategic management of innovation
Senda is Doctor of Pharmacy and holds an Advanced Master in Management of biotechnology and pharmaceutical companies. She is interested in the management of radical innovation and the strategies which help firms to develop new products on the market. Her thesis topic focuses on decision making during innovation process , and the role of lead uers to impact the attetnion and decision of top managers in biotech firms.