Satadruta Mookherjee or “Fiona” is joining Grenoble Ecole de Management as an assistant professor from Sept 20 21 . Prior to this she worked as an Assistant Professor in the NEOMA Business School for two years. She received her doctorate in marketing from Binghamton University, State University of New York. Prior to her PhD she also worked in the market research industry for three years. Her research covers topics such as consumer behavior, digital marketing and artificial intelligence. She is an active member and reviewer of the American Marketing Association (AMA) and the Association of Consumer Research (ACR). She has published in the Journal of Business Research and Journal of Judgment & Decision Making and has presented her research at the AMA, ACR, EMAC, Marketing Science, GFMC conferences.