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Robert Mai


Professor to department Marketing
Doctorate of Business Administration, Marketing, TU Dresden

Areas of expertise

  • Marketing

Robert Mai (PhD, habil.) holds a diploma in industrial engineering and management and a PhD in marketing from the Technical University of Dresden, Germany. In 2015, he finished his habilitation in the field of business administration at CAU Kiel, Germany. He joined Grenoble Ecole de Management in January 2017.

His current research focuses on consumer and (industrial) buyer behavior and, more specifically, on sustainability innovations, health care, and food decision making as well as international management and cross-cultural marketing. In addition, he pursues research in the field of service management and product service systems. His studies have a strong focus on quantitative methods and he also conducts research in the fields of online marketing, communication and interactions.

He publishes his research in academic journals, such as Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Journal of Public Policy and Marketing, Journal of Interactive Marketing, International Business Review, and others.

Full publication list: