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Mo Willan


Affiliate Professor to department Marketing
Doctorate of Philosophy, Marketing, MIDDLESEX UNIVERSITY

Areas of expertise

  • Marketing
Mo WILLAN manages his own marketing consultancy company in London and has over the years carried out consultancy assignments for several organisations including The Gambia Chamber of Commerce, Coca Cola and The British Council. Over the past six years, Mo has trained over 2000 marketing executives mainly in the UK, Eastern Europe and Africa. Prior to setting up his consultancy, he worked for four years as Group Marketing Manager (West Africa) for the French multinational firm Cement Françoise and as Acting CEO for The Gambia Mineral Water Company (Gamwater). A graduate of Cranfield University School of Manangement and a Chartered Marketer (UK), Mo is also a visiting lecturer at London Metropolitan University, Oxford College of Marketing, Kaplan Professional and LSBF.