Mike Berry MSc, Dip DM, F IDM, ARCS is an internationally recognised lecturer and consultant in Marketing with a specialism in Digital Marketing. He has a BSc (Mathematics) and MSc (Social and Economic Studies) from Imperial College, London. Over a 30-year business and academic career he has worked at P&G and held senior roles at top global Advertising Agencies including Wunderman/ Y&R, Euro RSCG (Havas) and Interpublic (IPG). He was Head of Digital for EMEA at Jack Morton Worldwide before becoming a freelance consultant and lecturer. He has worked with many of the world’s top brands including Ford, Honda, Hyundai, Nestlé, Xerox, Monsanto, JP Morgan, GSK and COI Blood Donation. He has taught Undergraduates and Postgraduates at Hult International Business School, London and is a visiting lecturer and MSc Assignment Supervisor at the University of Warwick. Over the last 12 months he has delivered Digital Marketing Training/ Keynote Presentations in over 20 countries. Mike is a Senior Examiner for the UK Chartered Institute of Marketing, Course Tutor on the IDM Diploma in Digital Marketing and he runs his own Digital/ Content Marketing Consultancy. Mike’s career has included all sectors: B2C, B2B and Not For Profit/ Charities in the UK and globally.