Professor of Marketing at Grenoble Ecole de Management after graduating the Business School of Nantes (France) and studies at the Ohio State University (Columbus, OH), I worked in the retailing industry in the marketing and merchandising department of Carrefour. I defended his PhD in Business Administration at the University of Strasbourg (France) in 1999 on the topic “Temporal Structure of Industries, a comparative study of Retailing and Aeronautics”. I supervise several DBA students and teaches marketing and qualitative methodology in various partner Institutions abroad. I am in charge of the Joint-DBA program with University of Pisa, Italy, and the DBA in cooperation with IMT India.