You are here

Mathieu Beal


Assistant Professor to department Marketing

Areas of expertise

  • Services marketing
  • Customer Relationship Management
  • Service recovery

Mathieu Béal holds a PhD from University Lyon 3. His research interests are within the services marketing field, especially in customer relationship management and service recovery. Mathieu published his research in Marketing Letters and Journal of Business Research.

    • Méthodes quantitatives
    • Market Research
    • Customer Management and Customer Intelligence