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Mathieu Beal

France

Assistant Professor to department Marketing

Areas of expertise

  • Services marketing
  • Customer Relationship Management
  • Service recovery

Mathieu Béal holds a PhD from University Lyon 3. His research interests are within the services marketing field, especially in customer relationship management and service recovery. During his PhD. Mathieu did several visitings in HEC Montréal (Canada) and in KU Leuven (Belgium).

    • Méthodes quantitatives
    • Market Research
    • Customer Management and Customer Intelligence