You are here

Mathieu Beal

France

Assistant Professor to department Marketing
Ph.D. in Business Administration (Marketing), University of Lyon

Areas of expertise

  • Services marketing
  • Customer Relationship Management
  • Service recovery

Mathieu Béal holds a PhD from University Lyon 3 (Best dissertation awards from FNEGE and Le Sphinx). His research interests are within the services marketing field, especially in customer relationship management and service recovery. Mathieu published his research in Marketing Letters and Journal of Business Research.

    • Méthodes quantitatives
    • Market Research
    • Customer Management and Customer Intelligence