Doctorate of Philosophy, Marketing, BI Norwegian Business School
Areas of expertise
- Marketing and Economics
- Quantitative Methods
- Social Networks
Mariia Koval received her PhD in Marketing from BI Norwegian Business School, Norway. In 2018 she joined the Marketing Department at Grenoble Ecole de Management, France, as an Assistant Professor. Her research interests are broadly in the area of marketing strategy. Specifically, Mariia's research focuses on interorganizational relationships, such as strategic alliances, and social networks. She is also interested in research on the marketing-finance interface. Mariia is an empirical modeler. Her methodological interests include survival, multilevel and dynamic models, event studies, and social network analysis.