Marie-France Derderian


Pedagogical Designer to department Marketing
Diplôme Universitaire de Technologie , Universite Lyon 1

Areas of expertise

  • Sales Behavior, CRM
  • Active Listening
  • Sales Management
  • Solutions Sales & Marketing
  • Sales Negotiation


+33 4 76 70 62 38 Office : F410
Since April 2002 Marie France Derderian has been pedagogical manager at ESC school and she is currently program director at GGSB, with the management of MSc Business Development she set up in 2009 and Msc Innovation Strategy Entrepreneurship . She put in place a very innovative and hands on pedagogy with the Live Business Case, it has been recognized through a very nice article in the publication of FT in July 2011 These Live business case, are linked with an international study trip focused on BRIC countries .Therefore students went and studied a businees development problem solving in countries such as India ( New Dehli and Mombay), China ( Beijing, Shanghai), Russian Federation (Moscow Yekaterinburg), and Brazil (Sao Paulo Rio de Janeiro). Thanks to the Msc ISE program, she has collaborated with company partners which provided a live business case . These main players in Innovation and Entrepreneurship are Minatec, LETI, Kic Inno Energy, Rossignol, Biomerieux, Cap Gemini, Michelin, Bouygues Renault, Schneider, and Grenoble Angels. Students from this intake 2012 attended and won the contest "StartUp Weekend" among 35 teams from different universities. Previously, she was Program Manager in Masteres Spécialisés Department MS Management of Business Intelligence Project and MS in Webmarketing .She is Module Supervisor for the Business Intelligence Specialization in the MBA of GGSB She is Module Manager of Business Developement in GrandeEcole 3A program She is Program Manager in MSc Management Business Intelligzence projzect in l'ESCA Casablanca ; she teaches the business developemnt in executive training and Masteres Specialises , Prgramme grande ecole . key word : Marketing , innovation, sales, digital marketing small and family business , fund raising market research, business intelligence, web markting , business development , negociation