Christine is a Ph.D. candidate in the Marketing Strategy and Innovation research team. Before joining GEM, she was a senior marketer in the Consumer Packaged Goods and Food industries. Christine has over a decade of experience developing and commercializing sustainable, innovative products in the global markets. She has a BBA in Information Systems and an MBA from the University of Texas at San Antonio in the United States. Christine's research interests include innovation, new product introduction, luxury marketing, and B2B, all under the sustainability context.