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Josiena Gotzsch

Netherlands

Program Director Of The Bachelor In International Business Bib London
Professor to department Management & Technology
Doctorate of Business Administration, Henley management college

Areas of expertise

  • Product Communication
  • Design Thinking
  • New Product Development
  • Sustainable Development
  • Innovation

Josiena Gotzsch is senior professor at the Grenoble Ecole de Management (GEM) in France - Department of Management and Technology. She obtained a Doctorate in Business Administration (DBA) at Henley Management College in England, and an Engineering degree in Industrial Design from the University of Technology in Delft - the Netherlands.

Josiena contributes to integrating design thinking into GEM's curriculum and teaches innovation through design to different publics, from Undergraduate to MBA and executive education. She won the GEM Price for Pedagogical Innovation with an exercise titled "Getting Creative Again" in 2016. During multiple years, she also won rewards for teaching evaluations and pedagogical excellence.
Research interests include design thinking, applying design thinking in business context, and product charisma.

From 2003 – 2018, Josiena was the program Director of the GEM-GGSB Bachelor of International Business Program (BIB). The BIB program obtained a shared first place in the Parisien Etudiant 2017, having over 500 students on the BIB program and 60 nationalities at either the Grenoble, the Paris or the London campus.

Previous professional experience includes three years as Industrial Designer at Philips Corporate Design in Groningen, the Netherlands (Domestic Appliances and Personal Care Division) and two years as Product Development Manager at the Group Sommer-Allibert in Grenoble, France.

September 2018