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Jerry Grimes

United States of America

Phd Candidate to department Marketing
M.Phil, Marketing, Grenoble Ecole de Management

Areas of expertise

  • Consumer Behavior
  • Experimental Design
  • Experential Marketing
  • Social Marketing

Consumer psychology researcher with theoretical and analytical expertise, a strong creative aptitude, and project management experience. Education includes empirical, marketing, and social media research, as well as organizational strategy, international marketing, survey methodology, and marketing models. Professional capabilities include project management, designing research programs, as well as developing B2B/B2C marketing collateral & lead nurturing campaigns. Dissertation conceptualizes and predicts consumption behavior for stigma-laden goods (including vices as well as luxury and experiential goods).

    • Market Research - Master - Since 2020
    • Marketing Psychology and Consumer Behaviour - Master - from 2018 to 2019