Guillaume Hervet is an Associate Professor at GEM in the marketing department. He teaches digital marketing and data analytics. He is a member of the marketing strategy and innovation team and his research focuses on the effectiveness of advertising strategies on online sales  (Facebook advertising, influencers, TV advertising...). Before he joined GEM in 2014, he obtained his PhD in Business Administration (Université Laval, Qc, Canada) and worked as an Assistant Professor in marketing at Saint-Etienne School of Management (France).