Fiona Schweitzer's academic research focuses on visualization in concept tests, technology adoption, and customer integration into the innovation process. She has won three best-paper awards and has presented and published her work at various scientific conferences, book chapters, and in academic journals, such as Journal of Product Innovation Management, International Journal of Innovation Management, Psychology & Marketing, Creativity & Innovation Management, and Research-Technology Management.She has a PHD from the WU Vienna and industrical practice in FMCG and third sector marketing management. She also has a background in consultancy for high-tech companies.